1. Facebook Marketing / Promotional Plan for Health & Fitness Competition

2. Create awareness, generate talkability and spread the campaign message of “ FREE SHIPPING on every order worth $ 60 or more” amongst the fans which was previously shipped free on order of US$ 100 or above. Establishing long-term relationship with customers by increasing consumer engagement on the fanpage Activate the fanpage and increase its traffic for future year round activities Generating Positive WOM about AMINO Z OBJECTIVES

3. Amino made it’s FB fanpage in September 2010. Currently the fanpage has over 20k fans. (an increase of 1050 fan per month) The usual posts comes from the fanpage admin which consists of fitness & health tips, motivational quotes and healthy recipes, also giving out alert on free samples & discount on supplements, giveaways and free downloads of weight & cardio training journals. FANPAGE STATISTICS

4. 1.Australian Sports Nutrition Established – 2002 FB total fans – 13,700 Free Shipping – NO Bonus Offers are being provided of free products on shopping worth $ 150 and more 2.Mr. Supplement Established – July 2010 FB total fans – 16k Free Shipping – yes – On order worth $ 150 or above 3.Nutrition Warehouse Established – 2007 FB total fans – 4500 Free Shipping – yes – On order worth $ 150 or above COMPETITORS FANPAGE STATISTICS 4.Ada Street Established – 2002 FB total fans – 934 Free Shipping – NO Discount of 5% being offered of shopping of $400 5.A1 Supplements Australia Established – 2010 FB total fans – 3500 Free Shipping – NO

5. Keeping in view the campaign objective’s multiple FB fanpage based activities will be happening to 1 – Promote the discounted FREE SHIPPING OFFER 2 – Increase the FB fanbase The activities will allow fans interaction which will result in generating talkability about the offer leading to increased sales STRATEGY

6. MARKETING PLAN Contests Viral Contests to spread the word about AMINO Products using the fans’ friends network Content Promoting AMINO’s product information through status updates, videos and articles Promotion Creating awareness about AMINO Products through online advertising

7. 1.Be the face of AMINO 2.AMINO Fit Squad 3. My AMINO Contest 4.AMINO Endorser Activity 5.Free Shipment Deal Promotion 6.Guess the Product Activity 7.AMINO FB Sponsored Story Promotion 8.AMINO – My Healthy Friends Activity 9.AMINO – Wish & Win Activity PROMOTIONAL ACTIVITIES

8. BE THE FACE OF AMINO Z –Submit your picture with an AMINO product and get a chance to become AMINO’s official face –Get a chance to visit AMINO Z for free health and fitness consultancy

9. AMINO FIT SQUAD –Be a part of AMINO Fit Squad and help others in solving their health & fitness problems –Win free AMINO Merchandize and special certificate from AMINO Z –Be the top expert in AMINO Fit Squad

10. AMINO Fit Squad Fans Ask Questions about health & fitness related issues AMINO Fit Squad Answers the questions Fit Squad will be selected from amongst the fans of AMINO

11. MY AMINO CONTEST - STRATEGY –MY AMINO Contest: Upload the picture of your Favorite AMINO product on AMINO fanpage and invite your friend to "Like" the picture. The picture with most LIKES wins! It will be a simple contest which will be easily understandable by the target market Fans can become winners by the power of their friends network AMINO Products will be promoted when a user or a fan uploads their favorite AMINO Picture and his/her friends “Likes” the picture. By “ Liking” the picture, the message will be spread to the networks of every user that liked the picture causing massive promotion.

12. Promotional Strategy AMINO Endorsers to endorse all promotional activities Promoting AMINO health and fitness Content Promoting Deals Content Mining AMINO Reveal the Deal

13. WHAT IS AMINO ENDORSER PLAN? –The AMINO endorser Plan will involve the fans who are passionate about their health and fitness & AMINO Products –These fans will be engaged individually to promote AMINO Products and create talk ability about the concerned products and promotions as being offered by AMINO. –The criteria for selecting fans for the endorsement plan will include: Large Social Circle (Number of friends) Highly active on social Media –The endorsers will drive positive conversations through: Activities on AMINO fan page (“Likes”, Comments, Content Moderation) Activities on their own profile (Status updates, Photo posts, tags)

14. HOW WILL ENDORSEMENT WORK? – 10 people will be signed up initially as endorsers of AMINO. –Endorser activity will be managed and monitored by AMINO –The Endorsers will be given articles, links and videos spreading positive WOM for the promotion and other deals or products being offered by AMINO –The Endorsers will post these articles, links and videos on their profiles, share it with their friends and post them on AMINO fan page

15. HOW WILL IT CREATE VIRAL EFFECT? –The endorsers engaged through AMINO fan page will be highly connected members of Facebook. –Whenever an endorser comments, likes or reposts on any of these articles, links and videos, all his friends will see the update on their profiles about this update. –For example, if 50 endorsers comment on a post each having 250 friends, then the post will be viewed by (50 X 250) 12,500 people!

16. PROMOTING AMINO CONTENT –AMINO health and fitness articles, tips and other related content will be updated and shared on the fan page every day. –The endorsers of AMINO will then be given daily tasks to LIKE and comment on these updates to spread the message to their network.

17. PROMOTING THE FREE SHIPMENT DEAL –The fan page will be updated with the latest deal from AMINO to generate talkability and awareness. –The deal will be promoted through Picture and Status updates on the fan page. –The endorsers will be given individual tasks to amplify various aspects of the campaign on the fan page.

18. CONTENT MINING –Articles, reviews and positive views about AMINO products will be digged out –The content will be provided to Endorsers to post and promote on AMINO fan page. –The endorsers will also promote product and promotions on their profiles and share it with their friends –This will create a great visibility and talk ability for AMINO Products

19. GUESS THE PRODUCT ACTIVITY –Every day, one promotional product of AMINO will be revealed in phases. –Every morning the AMINO fan page will be updated with a pixilated picture of one of the products. –The fans would be asked to guess the product being hidden in the picture. –In the evening, the product will be revealed along with it’s complete details. –The winner will be decided amongst the people who have given correct answer through a Lucky Draw. Guess this product and Win AMINO Goodie Bags Supplement Facts: Serving Size: 16g Servings Per Container: 50 Amount Per Serving: Calories 38 Sodium 70mg Potassium 140mg Carbs 9.5g Calcium 80mg Phosphorous 150mg CEM3 3000mg (Creatine Ethyl Ester Malate) Glutamine AKG 2000mg

20. SHARE YOUR HEALTH STORY ACTIVITY MESSAGE Enter our Facebook story contest today for a chance to win gift hampers from AMINO Enter to Win Today: Share Your Health Story On Our Facebook Page Now! How will It Work? During the competition’s time visit AMINO Facebook page and post a comment on our wall with your story. Then, ask your friends and family to vote for you by hitting the “Like” button under your comment. Every fan of our Facebook page is invited to vote for the proposal story they connect best with. Choosing a winner: The proposal story that receives the most Facebook “Likes” by XYZ time will win gift hampers. The Rules & Restrictions: Only one Facebook story post per person is permitted. The comment must be posted on the wall of AMINO Facebook page between XYZ time. Facebook fans are allowed to “Like” more than one post. The winners will be informed and delivered their gift hampers

21. The Sponsored Story is an effective way to gain massive visibility, big impact, and reach users in a creative way Every user sees their News Feed when they login. It contains information on “what’s happening in your network” One sponsored story is displayed at a time, giving 100% SOV within the News Feed CTR is 10-20x higher than banners Your message becomes the news! FACEBOOK SPONSORED STORY

22. AMINO FACEBOOK SPONSORED STORY KEY STATISTICS Estimated reach – OVERALL AUSTRALIA 7,480,480 people who live in Australia between the ages of 18 and 40 inclusive Estimated reach – WITH SPECIFIC INTERESTS PERTAINING TO OUR CAMPAIGN AND IT’S TARGETED OBJECTIVES 314,160 people who live in Australia between the ages of 18 and40 inclusive who like #Health, Nutrition or # Physical fitness

23. AMINO FACEBOOK SPONSORED STORY SAMPLE AD OVERVIEW This is made based on the campaign duration of 1 month and advertising budget of $100. It can be changed to either CPC or CPM option, however it is suggested to advertise on CPM (cost per 1000 impressions) so that the campaign message can spread more quickly and efficiently.

24. AMINO – MY HEALTHY FRIENDS A viral application that will let AMINO fan’s nominate their fans for a famous Movie Character The nominee will receive a notification about this request and a wall post Every time the user nominates his friend, he enters into a Lucky Draw to win AMINO Gift Packs 10 Winners will be announced every week

25. AMINO – WISH AND WIN A Viral Facebook app that lets user win their Dream Amino Product Users can browse through AMINO Products and click on the ones they want to win. The product will be added to user’s wishlist. The Wishlist item will be posted on user’s wall highlighting the product details Weekly Lucky Draw will be conducted to declare 3 Lucky Winners every week Body Fat Calipers Amino Z Shaker Bottle Amino Z Shaker Bottle Gaspari Real Mass 2.7kgGaspari Real Mass 2.7kg Nutra-Life Korean Ginseng 2500 50 CapsulesNutra-Life Korean Ginseng 2500 50 Capsules Muscletech Nitro- Tech Hardcore Bar 80gMuscletech Nitro- Tech Hardcore Bar 80g Body Science BSc Hydroxyburn Lo Carb Balls 70g Body Science BSc Hydroxyburn Lo Carb Balls 70g