Presentation on theme: "TOI – 4.5 m Dainik Jagran – 6.2 m Star plus – 35 m 16 m 0.9 m 55 m 52 m."— Presentation transcript:
TOI – 4.5 m Dainik Jagran – 6.2 m Star plus – 35 m 16 m 0.9 m 55 m 52 m
Facebook January, 2011 June, K fans 4.6 Mln fans 4.6+ Million Fans on Facebook! Shoppers Stop is now the No 1 Retail Brand & Family brand on Facebook in India Shoppers Stop is now the 9th largest Brand on Facebook in India Shoppers Stop was ranked as the No.1 social net worth company on Facebook by Fortune India 500 for 2 consecutive years
Perfect for me! We have created an app for Facebook where products are shortlisted for a fan based on his/her history of likes These products are linked to e-com to enable customers to buy what they like.
We created an external website where each product was worth a certain number of tweets. Users needed to tweet using #sstweetstore Each time a tweet was recorded the counter changed. As soon as the stipulated number of tweets were reached, with last tweet was announced on the page and received the giveaway. In 30 hours we recd tweets
Most Fashionable Profile Picture A hunt for the Most Fashionable Profile picture in India by creating an app which allowed the internet community to vote and decide the most worthy winner. Offline components : Press Ad Online components : FB Ads, Online Media Plan, Twitter Total views Tab: 237,068 Wall: 77,016
First Citizen App Using this tailor-made app, Shoppers Stop First Citizen members can : -Swipe their card without actually having the card - Check card number and card details - Get information on promotions and offers in stores - Check reward points and much more. - The First Citizen Mobile app has been made available across mobile platforms such as Blackberry, iPhone & Android. -More than 35,000 downloads so far
FIRST CITIZEN APP
Gift Bot App - This application serves as a gifting assistant -Customers are given gifting suggestions based on pre- selected criteria such as age, budget, etc. -This app has been made available across mobile platforms such as Blackberry, iPhone & Android.
-We created India’s first branded 3D Street Art installation to promote the ‘Choose Your Own Gift’ campaign. -This interactive art installation was displayed at Carter Road, Bandra during the pre-Diwali weekend. -Many customers clicked their photos with this 3D art & uploaded on Facebook India’s first 3D art
YouTube March, K views 1.06 Mn views Million views on YouTube! Shoppers Stop is one of the only brands in India that creates exclusive video content for YouTube Engagement scores have increased by a 5X factor with the introduction of the ‘How to…’ series of infomercials.
Augmented Reality Codes
Thank you & hoping… ShopperStopIndia shopperstop There’s lots more happening at