2. TOI – 4.5 m Dainik Jagran – 6.2 m Star plus – 35 m 16 m 0.9 m 55 m 52 m

3. Facebook January, 2011 June, 2013 200K fans 4.6 Mln fans  4.6+ Million Fans on Facebook!  Shoppers Stop is now the No 1 Retail Brand & Family brand on Facebook in India  Shoppers Stop is now the 9th largest Brand on Facebook in India  Shoppers Stop was ranked as the No.1 social net worth company on Facebook by Fortune India 500 for 2 consecutive years

4. Perfect for me! We have created an app for Facebook where products are shortlisted for a fan based on his/her history of likes These products are linked to e-com to enable customers to buy what they like.

5. We created an external website where each product was worth a certain number of tweets. Users needed to tweet using #sstweetstore Each time a tweet was recorded the counter changed. As soon as the stipulated number of tweets were reached, the @handle with last tweet was announced on the page and received the giveaway. In 30 hours we recd 22568 tweets

6. Most Fashionable Profile Picture A hunt for the Most Fashionable Profile picture in India by creating an app which allowed the internet community to vote and decide the most worthy winner. Offline components : Press Ad Online components : FB Ads, Online Media Plan, Twitter Total views Tab: 237,068 Wall: 77,016

7. First Citizen App Using this tailor-made app, Shoppers Stop First Citizen members can : -Swipe their card without actually having the card - Check card number and card details - Get information on promotions and offers in stores - Check reward points and much more. - The First Citizen Mobile app has been made available across mobile platforms such as Blackberry, iPhone & Android. -More than 35,000 downloads so far

8. FIRST CITIZEN APP

9. Gift Bot App - This application serves as a gifting assistant -Customers are given gifting suggestions based on pre- selected criteria such as age, budget, etc. -This app has been made available across mobile platforms such as Blackberry, iPhone & Android.

10. -We created India’s first branded 3D Street Art installation to promote the ‘Choose Your Own Gift’ campaign. -This interactive art installation was displayed at Carter Road, Bandra during the pre-Diwali weekend. -Many customers clicked their photos with this 3D art & uploaded on Facebook India’s first 3D art

11. YouTube 2010-2011 March, 2013 50K views 1.06 Mn views  1.06+ Million views on YouTube!  Shoppers Stop is one of the only brands in India that creates exclusive video content for YouTube  Engagement scores have increased by a 5X factor with the introduction of the ‘How to…’ series of infomercials.

12. YouTube Content

13. Augmented Reality Codes

14. Thank you & hoping… ShopperStopIndia shopperstop There’s lots more happening at