2. A new spin on cupcakes What drives us Who we are supporting How we will treat customers Handling setbacks

3. What is the Cupcake Bar? Milkshake, Caramel Frapuccino, Peach Bourbon, Sparkling Wine Weekly and seasonal flavors! Low prices! Single without alcohol = $3.00 Single with alcohol = $5.00 Half Dozen = $15.00 One Dozen = $30.00

4. (Without alcohol) Strawberry Lemonade Peppermint Mocha Pumpkin Spice Latte Milkshake Root beer float Chocolate Espresso Banana Smoothie Green Tea Peach Tea Vanilla Chai Mexican Hot Chocolate Eggnog (With alcohol) Tequila Sunrise Margarita Piña Colada Amaretto The White Russian Chocolate Kahlua Peach Bourbon Sparkling Champagne Manhattan Mojito Irish Car Bomb Sparkling Wine …and many other seasonal flavors!

5. Target audience: Teens. Young adults above 21 years old. Female and male Any race Middle- higher income level, any education.

6. According to Chris Balzer, “last year cupcake sales rocketed by 11% and account for 9.9% of all cake sales...” "Convenience Drives Cake Sales." InStore Baker, Mar. 2011, 5.2, 18-20.

7. Look for our T-Shirts! $10 We will host a “Decorate with Santa”. Kids come in and decorate any plain cupcake with Santa We will provide all decorating items, frosting, aprons, gloves $5 will also get you a complete lunch meal We will also have decorating parties on New Years and 4 th of July.

8. 231 East Livingston Ave. Columbus, OH 43215 1,100 Square Feet Lease = $724.165/month $8,689.98/year German Village Street Retail Near I-71; I-70 and SR 315

13. Hours Employees. Responsibilities: 1)Arriving at 7AM every morning to bake the cupcakes 2)Cleaning the store and making sure the store is neat and tidy 3)Taking money and working the cash register 4)Excellent customer service 5)Opening and closing the store 6)Ordering and buying ingredients and any other needed supplies 7)Handling the store money and budget Expanding Salary = 20% to 25% of our profits

14. Our Plan: Sales Buy two cupcakes get one free, buy one get one half off. Packages Business: $150 upfront,$1.50 for each cupcake after 100 cupcakes Wedding: $200 upfront, $2.00 for each cupcake after 200 cupcakes We will also have special holiday activities for younger kids Christmas 4th of July New Years

15. Three situations that could derail us : Competition moves in Go bankrupt Illness How we will handle these risk: Lower prices to $2.50 per cupcake Decrease our loan repayment Lower salary to 10-15% If illness then we will find another person and train them.

16. $50,000 Pay it off in 3 years Year 1 = $9,000 Year 2 = $27,000 Year 3 = $18,131.54 Collateral Equipment Business