Download presentation
Presentation is loading. Please wait.
Published bySydney Bagge Modified over 3 years ago
3
Cupcakes & Wedding Cakes Vanilla Cake with Lemon Icing Chocolate Cake with Peppermint Icing Chocolate Cake with Peanut Butter Icing Vanilla Cake with Vanilla Icing
4
Critical Factor Sales!
5
138 – 1820 McOrmond Drive University Heights Square
6
Why University Heights Square? Surrounded by 7 neighborhoods with a combined population of 45,000+ (Source: City of Saskatoon) The surrounding neighborhoods have an average household income of $85,704 (Source: City of Saskatoon) Next to 2 high traffic streets; Attridge Drive and McOrmond Drive Street2009 (estimated)2014 (projected) McOrmond Drive183 vehicles/hr1117 vehicles/hr Attridge Drive738 vehicles/hr1073 vehicles/hr (Source: Stantec Consulting Ltd)
7
Direct Competition The Cupcake CornerThe Cupcake Conspiracy $3.00/ Cupcake$2.50/ Cupcake
8
Indirect Competitors Safeway Starbucks $ 1.50/ Cupcake$1.95/ Mini Cupcake
9
Profit Margin Price: $3.00 Cost: $0.27 Profit Margin: 91% Price: $700 Cost: $104.58 Profit Margin: 85%
10
Customer Growth Expected Revenues 20122013201420152016 Number of Customers/Day 30364042 Numbers of Days/Year 350 Average Purchase/Customer $18.00$18.45$18.91$19.38$19.87 Total Sales $189,000$232,470$262,110$282,096 $294,93 1 20122013201420152016 25%20%10%5%
11
Marketing 20122013201420152016 Radio$12,090 $9,067$6,045$3,022 Newspaper$4,567 $3,425$2,283$1,141 Website$950$200 Print Ads$2,000 $1,500$1,000 Signage$3,000 Yellow Pages$240 Total$22,847 $22,09 7 $17,432 $12,76 8 $8,603
12
Breakeven Analysis
13
Return on Investment NPV: $82,891 Required Rate of Return: 25%
14
Thank You Questions?
Similar presentations
© 2018 SlidePlayer.com Inc.
All rights reserved.
Ppt on resistance temperature detector problem Convert pptx to ppt online free Ppt on charge coupled device for side Ppt on rf based dual mode robot Ppt on 3g mobile technology Ppt on microcontroller based digital thermometer Ppt on p&g products rebate Slides for ppt on wireless communication Ppt on isobars and isotopes of uranium Ppt on natural and artificial satellites drawings