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Mark Kolar - Avaya US Video Channel Director

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1 Mark Kolar - Avaya US Video Channel Director
The Radvision Rapid Rewards ROI : Why & How Does Radvision = Fast Partner ROI Abstract: The Power of Today’s Video Collaboration: Far More Than Traditional Video Conferencing Mark Kolar will provide an overview of the evolution of communications and conferencing in the age of BYOD, mobility and multimodal communications. This address will clarify why Avaya’s Radvision acquisition is such a game changer, but is so easy to understand, use and apply to most any business application. Mark will provide a comparison of the conferencing days of recent, and compare them to Avaya’s Radvision multimodal conferencing made easy, mobile and limitless. He will show the tools live, and even encourage a few in the audience to participate with him in his live projected use of the production Avaya Radvision system. To help make the end user value proposition of Radvision clear, Mark will discuss a couple use cases; one that really wows you with the power of Radvision’s Scopia Mobility applications on BYOD phones and tablets. After a quick walk thru of a few Radvision product highlights, Mark will conclude by providing a snapshot of the user / 400 port multimodal Radvision 2 month production deployment. If you have half as much fun as Mark does, you should really enjoy it! Mark Kolar - Avaya US Video Channel Director

2 Agenda Market Trends and Analyst Reports (Hot Market)
What is Radvision Scopia (Easy to use Video for the 99%) Scopia Use Cases, End User ROI, Market Applications (Not your Dad’s Video Conferencing) Analyst and Partner Accolades (It’s the Real Deal) Radvision Channel Program & Demand-Gen Activity Results (Your Video Investment - Avaya’s Investment in Video) Radvision Rapid Results ROI (Time to cash? More about Velocity of Deals) Summary

3 Video Is Your Business Ready? Has Been Now Includes Go/Adapt to Video
Affordable Ad-hoc Integrated Your Device Video To/From You Go/Adapt to Video Scheduled Specialized Room-based Costly Video Bridge/MCU Main Message: Video is also evolving: from costly standalone “scheduled, get-up/go-to” system, to a window in everyday UC devices & applications. Thus, it will be as common and easy to use for blended internal & external calls and conferencing as audio calling and conferencing is today (BinB, B2B, C2B). Is Your Business Ready? Color Commentary: Video has been for the 1%, and very special occasion and foreign to the average worker We have had to book it, schedule it, and adapt to it’s user interface in order to use it AND… it’s been silo’d from the corporate telephony/UC devices, logging & accounting, and messaging systems Moving Forward: We will have all the functions of UC/Telephony systems, but with a video window, when communicating with internal and external people Video will simply “be there” and as familiar as today’s phone and conferencing systems Is Your Business Ready?

4 Market Trends Confirm Increased Demand
Desktop Video Units Conference Room Video Units Desktop video grows 13.6% Wainhouse, 2011 Conference room video grows 5.5% Soft clients to grow 340% from 2010 – 2012 Gartner, 2011 Video Related Services grow 15.5% 94% of users claim UC & Collaboration Budgets flat or growing for the next 2 years Frost & Sullivan, 2011 35% of users claim remote collaboration as key driver for budgets First of all Let’s talk about the trends and video collaboration What’s happening in the market Desktop video devices are growing at a rate of over 30% according to wainhouse and conference room video is growing somewhat less but still a healthy 5.5% through 2015 Soft client based video is really the star of the show growing at over 300% to the end of this year Video related services are growing at a healthy 15.5% according to Gartner So clearly there is strong demand in the marketplace For desktop video devices, Conference room video devices and Video services And 94% of users claim that unified communications and collaboration budgets will grow or at worse to be flat for the next two years 35% of users claim remote collaboration is a key driver for these budgets

5 Agenda Market Trends and Analyst Reports (Hot Market)
What is Radvision Scopia (Easy to use Video for the 99%) Scopia Use Cases, End User ROI, Market Applications (Not your Dad’s Video Conferencing) Analyst and Partner Accolades (It’s the Real Deal) Radvision Channel Program & Demand-Gen Activity Results (Your Investment and Avaya’s Investment) Radvision Rapid Results ROI (Time to cash? More about Velocity of Deals) Summary

6 Conferencing, As Used by Most Everyone Status Quo (Audio & Web)
Buy, Install a System Hand out Host Codes Audio & Web Conference - Anyone, Anywhere - Internal/External - My Bridge /Your Bridge - Simple & Easy (after a couple times) - PC & Mac Browsers - Roll Calls very common

7 Avaya Radvision (Video) Conferencing Install the System, Get a Conf Code, Invite Anyone/Anywhere to (video) Conference Access PIN Moderator PIN Waiting room Welcome Slide Recording Streaming Mac/Windows iPhone/iPad Droid Conf Room

8 Similar to an Audio + Web Conference, But Better Get a Virtual Room (code); Invite Anyone; Click or call to join; See & Share! RADVISION (or third-party) Telepresence, Room Systems Mobile BYOD Flare & oneX Communicator Telephony Flash Browser PCs via One Touch Video

9 Key Avaya Radvision Benefits
Simplifies & Expands Video Use for Small to Large Enterprises Customer Benefits Speeds the pace of decision making Extends simple , affordable video to clients & value chain Protect & extends existing Investment Revenue-generating, cost savings mobility applications Clients/customers reduces costs, solve problems faster Makes you money: existing staff makes more customers happier sooner Key Value & Capabilities Open, Standards-based Multivendor Management & Interop UC Interoperability = Extends & Expands Current Investment Market Leading Price, Performance, Scalability & Quality Great User Experience = Easy for Anyone to Operate BYOD & Mobility For “On the Go” Business Users Expanded Business Applications Drive Customer Success Mobility For “On the Go” Business Users Highly integrated and interoperable suite of cost-effective, easy to use, high-definition video collaboration products, with the ability to plug and play multiple mobile devices including Apple iPhone ®, iPad®, and soon Android Smartphones and tables Infrastructure + high value endpoints + Aura UC = Simplicity Radvision’s enterprise video infrastructure and endpoints will be integrated with Avaya Aura® UC platform creating a differentiated solution that will speed adoption of video collaboration.    Open Infrastructure & Standards Drives BYOD, B2B & B2C Standards-based applications, open infrastructure and endpoints for ad-hoc and scheduled videoconferencing with room-based systems, desktop, and mobile consumer devices. The integrated Avaya & Radvision portfolios will extend intra-company business to business (b2b) & business to customer (b2c) video communications in support of “Bring Your Own Device” Easy to Operate Video = Great User Experience Radvision’s Scopia Video product line and expertise integrated with Avaya’s open Aura® architecture will bridge existing H.323 communications networks and SIP-based environments, delivering scalability that is intuitive and easy to operate. Expanded Business Applications for Customers Easily video conf with employees, customers, value chain.. Anywhere, anytime any device; in-field service personnel iPhone-to-expert video conf = faster in-field service repairs, customer happier sooner © 2011 Avaya Inc. All rights reserved.

10 Agenda Market Trends and Analyst Reports (Hot Market)
What is Radvision Scopia (Easy to use Video for the 99%) Scopia Use Cases, End User ROI, Market Applications (Not your Dad’s Video Conferencing) Analyst and Partner Accolades (It’s the Real Deal) Radvision Channel Program & Demand-Gen Activity Results (Your Investment and Avaya’s Investment) Radvision Rapid Results ROI (Time to cash? More about Velocity of Deals) Summary

11 Video Use Case: Training Video
1 Frank, located at his NY headquarters, is on training 10 employees in Prague – a month! His budget definitely won’t cover travel costs. 2 He includes a virtual training center link in each of his on boarding kits and new employees are given a schedule of virtual sessions to join. 3 Each month, 10 employees gather on a virtual call where they share documents, ask questions of the teachers and collaborate with their new colleagues. 4 Employees are also given their own virtual conference room to continue bi-weekly discussions with colleagues in their specialty from around the world. Avaya has many different purpose-built solutions and services designed to address your needs. All Avaya products are support by Avaya Global Services, focusing on three main areas of: Professional Services – design and planning services for your technology implementations Global Support Services – award-winning support and maintenance services Operations Services – management and operations services We are unique in the fact that we offer a full portfolio of end-to-end services to help you install, support, and manage your systems and applications, most competitors do not offer such a comprehensive suite of manufacturer support and services. In this next section we’re going to talk about these products and services. Full training is completed in record time Employees experience an “on site” training experience Training completed for a fraction of typical costs Results

12 Video Use Case: Health Care
1 Susan’s radiologist is reviewing her scans to prep for her treatment that’s about to begin. There’s a node in question and she needs to consult with Dr. Bret, who’s across town at the main hospital. 2 She sends an instant message to the doctor with a video link to join. They share Susan’s scans via video and determine a better course of radiation. 3 Last step, get concurrence from Susan’s oncologist who they know is out of town. 3 4 4 The radiologist texts the oncologist who sees it on het iPhone and clicks to join the conference. They review the charts and treatment options and together agree on the change. Avaya has many different purpose-built solutions and services designed to address your needs. All Avaya products are support by Avaya Global Services, focusing on three main areas of: Professional Services – design and planning services for your technology implementations Global Support Services – award-winning support and maintenance services Operations Services – management and operations services We are unique in the fact that we offer a full portfolio of end-to-end services to help you install, support, and manage your systems and applications, most competitors do not offer such a comprehensive suite of manufacturer support and services. In this next section we’re going to talk about these products and services. Share documents and consult with experts in any location Include colleagues in full collaboration from any device Deliver better, more collaborative treatment decisions Results

13 Video Use Case: Service and Repair Industry
Traditionally, a large trained & skilled service staff is scheduled and dispatched to fix customer outages. If not resolved, customer waits for a more senior tech to arrive. 1 2 Now, customer or the onsite service staff calls service company HQ for a video consult with a senior technician, who can also get the supplier on the video call as well 3 Whether in the office, mobile or at another site, the senior technician or supplier rep sees the problem, and guides the onsite tech or person thru a few steps to solve the problem 4 The customer is back online and back in business more quickly.. .and more likely to use the same firm again 4 Avaya has many different purpose-built solutions and services designed to address your needs. All Avaya products are support by Avaya Global Services, focusing on three main areas of: Professional Services – design and planning services for your technology implementations Global Support Services – award-winning support and maintenance services Operations Services – management and operations services We are unique in the fact that we offer a full portfolio of end-to-end services to help you install, support, and manage your systems and applications, most competitors do not offer such a comprehensive suite of manufacturer support and services. In this next section we’re going to talk about these products and services. Customers are happier, back online sooner, maybe save money Staff can service more customers per month, increase sales & margins Company can offer new remote assistance service with high margins Bonus vendor rewards for high customer satisfaction Results Results? Real time client & expert collaboration Faster customer investment decisions Lower cost to maintain top client relationships

14 End User ROI Impact: Traditional Video vs Scopia
Cost Challenged Virtually Limitless Applications # of Users & Apps (Return) Time & $$ to Deploy (Investment) Traditional Now Traditional Video vs Scopia Video Scheduled - Ad-hoc, can be Scheduled Costly Room-based Units BYOD w/Room Integration Lengthy Multi-site Installs Download & Go on BYOD High Cost per Node Low Cost per Node Very foreign UI Easy as Audio + Web Conferencing Usually Site-Site Video Endless, basically any-to-any Limited use externally Nearly anyone internally & externally Used by1% of the population Used by 99% of the population

15 Video Market/Sales Opportunities are Everywhere!
Rough Mapping F1000 Mid-Size Enterprise Small Medium Business F100 Proceed with Caution Go! Go! Go! New EPs & MCUs Competitively Held Most Challenging! Requires advanced Skills/Experience No Aura No Video New Client New Footprint Pure Greenfield Video Greenfield New or Wide-scale Video Upsell Video High Complexity Low Complexity Medium Complexity Aging Gear No or Old MCU Need more Rooms No Desktop Video Aura/CS1k Client Aura Video Client RFP Responses Pure/Hosted Video Apps Low Complexity Main Message: Without having to fight for & implement video integrations with Aura (nor upgrades to SIP-based Aura 6x), Avaya video products (ala RADVISION components) can now be used to aggressively attack a large part of the market. Color Commentary: Simply put, unless the customer is competitively held or recently purchased new video conferencing solutions, you have a lower-customer priced solution with SUPERIOR features when comparing against Cisco/TANDBERG, Polycom and LifeSize. So, why continue diluting your account control and making the whole solution and customer IT environment more complex and costly with multivendor solutions? Go! Go! Go! Go! Go! Go!

16 Agenda Market Trends and Analyst Reports (Hot Market)
What is Radvision Scopia (Easy to use Video for the 99%) Scopia Use Cases, End User ROI, Market Applications (Not your Dad’s Video Conferencing) Analyst and Partner Accolades (It’s the Real Deal) Radvision Channel Program & Demand-Gen Activity Results (Your Investment and Avaya’s Investment) Radvision Rapid Results ROI (Time to cash? More about Velocity of Deals) Summary

17 Industry Awards Nemertes Research PilotHouse Awards Q312
Frost & Sullivan New Product Innovation Award Radvision Wins Market Challenger Award Nemertes Research PilotHouse Awards, Video Conferencing Q312 Radvision wins PilotHouse Market Challenger Award on the strength of its technology and value. Its technology score was tops among all Market Challengers, while its value score led every other vendor, Challenger and Leader alike. Radvision Scopia XT5000 Wins Innovation Award Frost & Sullivan 2012 Global Video Conferencing and Telepresence Endpoints Innovation Award Radvision has placed itself ahead of the pack by offering leading edge capabilities at an attractive price in its innovative Scopia XT5000.

18 What Partners Are Saying
 “As an Avaya Connect channel partner, we not only aim to bring the best in communications to our customers, but also help them take the right steps to stay ahead of the curve. We are proud to add Radvision Scopia solutions to our portfolio as it fits perfectly with our unified communications strategy. SKC’s widespread experience in video, Avaya systems and audio visual integration allows us to design, install a complete UC solution for our customers. Combined with our video network operations center (VNOC) and managed services offering, we eliminate the need for multiple communication technology and service providers, simplifying the process for our customers.” --Tray Vedock, President and CEO, SKC Communications, Inc

19 What Partners Are Saying
“We are excited to now offer the Radvision Scopia video collaboration solution to our customers. The addition of this video solution will greatly enhance our ability to offer customers state-of-the-art video conferencing technologies that will allow their businesses to collaborate more efficiently,” -- Dan Ferguson, President and CEO of AdvanTel Networks.  “Video is the essential next step in collaboration, and Avaya has made video more cost-efficient and simple to use, while gaining in feature functionality. By authorizing Avaya Connect partners like us to offer Radvision Scopia solutions, we have a unique opportunity to help our customers take full advantage of a new generation of video communications tools, and make real-time collaboration a significant driver of value throughout the enterprise. “ --John Lyons, CEO, NACR

20 RADVISION - Market Leading Product Rating prior to Avaya’s Acquisition
Post Acquisition? Source: Info-Tech Research Group – Video Conferencing Vendor Landscape 2012

21 Agenda Market Trends and Analyst Reports (Hot Market)
What is Radvision Scopia (Easy to use Video for the 99%) Scopia Use Cases, End User ROI, Market Applications (Not your Dad’s Video Conferencing) Analyst and Partner Accolades (It’s the Real Deal) Radvision Channel Program & Demand-Gen Activity Results (Your Video Investment - Avaya’s Investment in Video) Radvision Rapid Results ROI (Time to cash? More about Velocity of Deals) Summary

22 Avaya Connect RV Onboarding & Sales
Steps Avaya Partner & Avaya Channel Team discuss partner’s video coverage, skills and deals… decide if/how/when to prioritize onboarding Purchase (to later self-install) Demo Kit 1.b or 1.c (and 1.a once available) Schedule & complete 3hr sales & positioning webinar, sales and SE staff 2 install/support engineers complete 5-day Implementation and Support Certification course & test; then self-install demo kit Promote RADVISION thru daily use of Scopia Conferencing applications as well as quarterly end-user demand-gen campaigns Leverage SFDC to register and track opportunities thru to closure

23 Partner Demo Packages Now Now
1a: Portable SMB* 1b: Low-End Kit 1c: Mid-Range Kit Average Purchase Price Steeply discounted Hrdr & Sftw ~$5,000 ~$32,000 (before MDF) ~$52,000 (before MDF) Run Standalone when Remote Yes No Video Infrastructure Included Supports 3rd Party H323 B2B Max # of Scopia Desktop or Mobile User Accounts 9 100 200 EPs/Room Systems 2 MCU Location Inside XT1200 EP In Data Center MCU Type Embedded One Elite 5110 Two Elite 5110s Concurrent HD EPs 10 20 Concurrent 360p EPs 40 80 Partner Servers Req’d Good For Internet-less tradeshows/customer demo, Smaller BPs Mid-size 2-tier BPs Large 2-tier and 1-tier BPs, Disti * Coming Soon, Avaya Provided Initially

24 US: Awareness & Demand Generation
3,000+ People in 4 Months! ** Already hosted nearly 20 partner-led, end-client focused events/initiatives, reaching over 800 customers/prospects >> now in process of moving from interest to opportunity. ** Multiple EBC, seminar, partner trade show, and industry consultants events reaching over 500 customers/prospects/Consultants ** Launching Appointment Setting campaigns now for Wave I partners = 90 appointments; Wave II to follow. ** Tech Talk, Breakfast Club, uConnect and other partner centric training events reached over 1700 partner & Avaya AEs & SEs ** Channel Enablement Days: NYC (303) & NE (178) + another 4 throughout northeast ** Known, tested & proven Tradeshow/Seminar give-away follow-up tactics getting sales back in front of booth visitors within 2 weeks Examples: Advantel Demo Days: 50 end-clients SKC Webinar: 46 end-clients SKC Tech Summit: 300 end-clients Carousel Webinar: 22 end-clients Carousel/Red Sox: 16 end-clients TSG Webinar: 16 end-clients TSG Customer Expo: 55 end-clients AS3 Customer Rangers Game: 68 end-clients Lantana Lunch & Learn: 10 end-clients Agility/Affiliated Lunch & Learn: 10 end-clients Converged Customer Summit: 25 end-clients CTI: 50 Johnston Executive Summit: 10 end-clients OSI Technology Showcase: 108 end-clients / 45 individual demos CSG Global PA Customer Showcase: 35 end-clients CSG Global NYC Open House: 70 end-clients Advantel Campaign to customer/prospect base NACR Webinar: SPS – “show me the video” SPIFF Also, roughly another 1700 people from: Summer: Breakfast Club sessions: 300 Avaya and BP attendees June: RV-specific Tech Connect session: ~185 partner/Avaya staff July: NACR UC & Video SME Summit/EBC: 30 NACR leaders July: IAUG AZ: 50 clients July: Scopia update over Scopia to SMB PAC: 12 partner execs July: Advanced RV technology session for Mac Source’s SE team: 15 staff July: S-FL RV enablement session: 18 Wave 1 & 2 partner staff Aug: CenturyLink RV “winning them over” session: 16 staff Aug: Partner Community Council: 300 partner staff and owners Aug: Carousel SE RV overview and technology session: 40 partners Sept: Catalyst/ScanSource partner summit: ~150 old, existing and new partner staff Early Oct: Entire Channel team trained how to describe, demo and qualify RV: 180? staff 10/10: Society of Technology Consultants: 115 consultants who spec $100M+/yr for Avaya 10/11: Advent Tech Days: 200 clients 10/12 TSG+Avaya Denver Tech Expo: 50 clients, won Best Booth 10/26: Advanced RV technology session for Carousel’s AV leadership and team: 20 Carousel staff 10/23: NetTel RV ramp & amp up session: 10 telemarketing mgrs Upcoming: MacSource webinar AS3 webinar

25 FY13 Americas’ Campaigns
FY13 Campaigns Mobile Collaboration Video Collaboration Network BYOD and Virtualization Customer Experience Integrated Stack Assets/Output Required Always On Demand Gen EM/DM DR (Direct) EM/DM DR ( PMC/ML) DM Postcard (PMC/ML) Seminar in a Box Blitz in a Box Telemarketing Talking Points( PMC/ML) Online Banner Social Port social media campaign content cells Content syndication assets Video/Flash translated impact movies Inside Sales Tele campaigns Partner and Sales Pitch Packs ISS Training Campaign Toolkits Sales and Partner Portal sites/communications PMC and MarketLeaders Online banner 3 sizes driving to impact movie signatures Evolutions and Major Tradeshows/Road shows Field Campaign Enablement Real Time Collaboration Partner Programs Community Branding (w/HQ) Integrate Key Promo/Incentives Social Media and PR Events and Evolutions Integrate into Communications

26 US Field Engagement Flow: Video
Inside Sales Drive Interest Fast Track Partners Drive Interest Radvision Viral Video 8/6 Wave 1: Catalyst US Disti Jenne US Disti Westcon US Disti AdvanTel Networks ArrowS3 Carousel Combat (Canada) Mac Source NACR SKC SPS STL Communication TSG Wave 2 Techdata CAN Disti Ingram CAN Disti Altura Black Box Branttel (Canada) BroadConnect CAN Integration Partners MTS Allstream Sunturn VICOM IAUG Webinar 9/5 Online Search 8/6 Signature templates 8/6 Content Synd. Podcast 8/30 Social Media 8/6 Schedule a Scopia Demo Impact Movie 9/30 Demo & Starbucks Gift Demo scheduling website 8/20 Banner Avaya.com 7/26 8/22 If we can’t show how easy it is to be face to face with your customers in 10 minutes, we’ll send you a $10 Starbucks giftcard!

27 Agenda Market Trends and Analyst Reports (Hot Market)
What is Radvision Scopia (Easy to use Video for the 99%) Scopia Use Cases, End User ROI, Market Applications (Not your Dad’s Video Conferencing) Analyst and Partner Accolades (It’s the Real Deal) Radvision Channel Program & Demand-Gen Activity Results (Your Investment and Avaya’s Investment) Radvision Rapid Results ROI (Time to cash? More about Velocity of Deals) Summary

28 Example Partner ROI – Rapid Rewards Based on 4 month results, at partner with substantial video practice Return ($250K sold/$5.5M pipeline) Closed 1st Scopia deal worth ~$250K to the partner last quarter Pipeline of 38 video opportunities Next 12 month potential business to the partner of roughly $2.5M Avaya has brought them into 5 very substantial opportunities with a 2yr potential of $3M Entire sales team is leading with Radvision, instead of two traditional video players Investment (Less than $15K) 2 install/Support engineers took 5-day ACSS class Bought & self-installed Scopia Kit 1B One customer seminar 1 Keynote Presentation 2 Breakout Sessions Dinner with Sales Team Sales team trained and using their Scopia system Held one 45 person Webinar about Scopia 30-day Opportunity Registration SPIFF It’s About Velocity of Deals, NOT just the First One!

29 Agenda Market Trends and Analyst Reports (Hot Market)
What is Radvision Scopia (Easy to use Video for the 99%) Scopia Use Cases, End User ROI, Market Applications (Not your Dad’s Video Conferencing) Analyst and Partner Accolades (It’s the Real Deal) Radvision Channel Program & Demand-Gen Activity Results (Your Investment and Avaya’s Investment) Radvision Rapid Results ROI (Time to cash? More about Velocity of Deals) Summary

30 Summary - Why Avaya Radvision Clear Unique Value & Relevance
Protecting & Maximizing Your Existing Investment; While Growing Your Business End User / Customer Business Partner Speed decision making / increased productivity Increase sales, margins, customer sat Maximum Return on Investment! Max. use of in-house skills & client base RADVISION = quick, cost competitive sell Increased margins & cost competitive Rapid Rewards ROI Money Easy to Deploy & Use = Broad daily usage as default conferencing tool Collaboration includes customers/partners Easier to control, maintain and manage Less to Test/Integrate = More customer focus Simply to up-sell existing video conferencing customer base Fewer competitors = more account control Complexity Main Message: With a complete range of reduced cost, tightly integrated Avaya branded solutions with broad market appeal… you as an Avaya Video Authorized partner can reduce competitive account contamination, increase margins thru an extended use of your core technology skills & processes… while driving increased value and sales to a wide variety of customer segments… including self or co-branded implementation and support services Award-winning products Patented Slider application Tested & proven HD H264 SVC rooms, desktop & mobility applications As easy to use as Audio Conferencing Your org is core tech enabler for the client You help customer’s entire business and value-chain to be more productive Top of mind / seen as leader by customer Open, Standards based any-to-any Innovation

31 THANK YOU Mark Kolar US Video Channel Director
(720) THANK YOU


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