1. SLOGANs SLOGANs Economics Sammy 歐權賢 497652276

2. “No one company can deliver the world” The idea is that AT&T can deliver your world to you. We cater to consumers and deliver services as they want them. Also, the new AT&T is bringing together AT&T’s passion to invent and SBC’s drive to deliver.” Your world. Delivered. AT&T

4. NIKE Just Do It. Just Do It – The Nike Success Story The Nike 'Just Do It' slogan was said to have emerged in the late eighties. An ad agency who met some of the Nike employees were impressed with the brand's attitude and commented: “You Nike guys, you just do it.” And the Nike slogan took the brand to the stratosphere – after struggling against other men's designer clothing and footwear brands such as Reebok, the 'Just Do It' campaign saw Nike designer men's clothing and running shoes become massively sought after - sales rose fast in the nineties.

6. TOYOTA Oh What a Feeling The Toyota business is guided by seven principles: 1. Honour the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world 2. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities 3. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities

7. 4. Create and develop advanced technologies and provide outstanding products and services that fulfil the needs of customers worldwide 5. Foster a corporate culture that enhances individual creativity and teamwork value, while honouring mutual trust and respect between labour and management 6. Pursue growth in harmony with the global community through innovative management 7. Work with business partners in research and creation to achieve stable long-term growth and mutual benefits, while keeping ourselves open to new partnerships So, after you experience their products, you will know what is “oh what a feeling.”

9. According to a McDonald's corporate press release: "i'm lovin' it is a key part of McDonald's business strategy to connect with customers in highly relevant, culturally significant ways around the world." Translation: the focus groups they used happen to listen to rap and hip-hop. In an effort to show that McDonald's is "down" with their customers, they bought off a few rap artists to pose with their goofy white guy and their dumbass mascot. McDonald ‘s i'm lovin' it

11. NokiaNokia Connecting People Nokia is a consumer led company. There is a progressive and continuous increase in consumer involvement with technology and communications globally. People are broadening their modes of communication to include the web and, social networks are becoming central to how people communicate. People want to be truly connected, independent of time and place, in a way that is very personal to them. And, Nokia’s promise is to connect people in new and better ways. Nokia’s strategy is to build trusted consumer relationships by offering compelling and valued consumer solutions that combine beautiful devices with context enriched services.

13. Resources http://www.att.com/gen/investor-relations?pid=5711 http://www.aboutmcdonalds.com/mcd/media_center/image_gallery/lo gos.html http://www.thebestpageintheuniverse.net/c.cgi?u=lovin_it http://www.nokiausa.com/about-nokia

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