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Transition Brand Messaging for Medtronic plc. 2 | Medtronic Confidential Universal Messaging for Internal and External Transition Brand Design System.

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Presentation on theme: "Transition Brand Messaging for Medtronic plc. 2 | Medtronic Confidential Universal Messaging for Internal and External Transition Brand Design System."— Presentation transcript:

1 Transition Brand Messaging for Medtronic plc

2 2 | Medtronic Confidential Universal Messaging for Internal and External Transition Brand Design System 2 A common message is the foundation for all acquisition related communications developed during the Transition Period, for both internal and external audiences. For communicators and writers, this serves as a blueprint for you to use and build upon to create business, region, or function specific elements.

3 3 | Medtronic Confidential Universal Messaging for Internal and External Why did this happen? What does it mean for you? What should you expect? Transition Brand Design System 2 We are committed to… Improving the lives of patients Creating meaningful innovation Helping more people around the world get access to better health care We want to… Change the way we work with healthcare systems and providers Partner with you Achieve better outcomes (clinical, economic and patient) We are striving to… Create new models for collaboration Redefine ‘value’ Deliver continuity in service Celebrate our advancements Go further together All Audiences Key Message Together, Medtronic and Covidien are working to improve healthcare by addressing the needs of more patients, in more ways, and in more places around the world. Headline Options: Creating Meaningful Change Together. Removing Barriers, Reaching More People. Connecting What We Do With What People Need. Shared Goals, Deeper Relationships. For communicators and writers, this serves as your blueprint for you to use and build upon it to create business, region, or function specific elements.

4 4 | Medtronic Confidential Universal Messaging for Employees Why did this happen? What does it mean for you? What should you expect? Both Covidien and Medtronic are committed to improving the lives of patients through our medical technologies. We brought our two companies together so we can accelerate and advance our ability to create meaningful innovations that improve health for more people around the world. We are passionate and excited about our mission to improve patients’ lives. The combination of our two companies will create new opportunities for all of us to change the way we work, collaborating and innovating in new ways that will ultimately deliver better health for more people. The global healthcare environment is ever-changing and it is our responsibility to think differently in order to solve problems to help hospitals and health systems deliver the best patient care possible. The union of Medtronic and Covidien will be transformative as we create new ways of working together in order to do more for more people. As we go forward and start the integration of our two companies, each of us will need to be nimble, flexible and creative. This will enable Medtronic, plc to go further, well into the future. Employees For communicators and writers, this serves as your blueprint for you to use and build upon it to create business, region, or function specific elements. Transition Brand Design System 2

5 5 | Medtronic Confidential Universal Messaging for External Audiences Why did this happen? What does it mean for you? What should you expect? Because we are committed to improving the lives of patients through our medical technologies, Covidien and Medtronic have come together so we can accelerate and advance our ability to create more meaningful innovations to help you deliver the best care possible for more people. Because we are committed to improving the lives of patients through our innovative medical technologies, Covidien and Medtronic have come together to offer more comprehensive and advanced solutions that enable the best outcomes possible for more people around the world. Both Covidien and Medtronic are committed to improving the lives of patients through our medical technologies. We brought our two companies together to accelerate and advance our ability to create meaningful innovations for hospitals, health systems and health care providers so they can deliver the best care possible to patients and their families around the world. We recognize that we help patients by partnering with doctors and other health care professionals. That’s why we want to partner with you to combine our capabilities with your expertise, changing the way we work with you so better clinical, economic and patient outcomes can be achieved. As we move forward as one company, we know we can make more progress if we work together. That’s why we want to partner with you to combine our capabilities with your expertise, changing the way we work with healthcare systems and providers so better clinical, economic and patient outcomes can be achieved. We recognize that innovation is only meaningful if it is safe, effective and usable. That’s why we are partnering with health systems and providers to combine our capabilities with their expertise to change the way we work together to achieve the best outcomes. We know that constant change in the global healthcare market requires new approaches to delivering care. In bringing Medtronic and Covidien together, we strive to work with you to create new models of collaboration to give you solutions you need so you can do more for each patient you serve. We are committed to deliver continuity of service while constantly pushing our advancements further. With the changing global healthcare system, we must do what we can to help hospitals, health systems and providers deliver the best care possible. The union of Medtronic with Covidien demonstrates our commitment to think differently to solve problems, striving to make progress for better care while creating a more efficient delivery system. We strive to deliver continuity in our service to you while constantly pushing our advancements further. With changing healthcare policy, companies that deliver health products and services must be willing to do things differently. The union of Medtronic and Covidien demonstrates that we are committed to thinking differently in solving problems to deliver better health. As we go forward, we will keep you updated about how this approach is succeeding in ensuring better health for more people. PHYSICIANS AND HEALTH CARE PROFESSIONALS BUSINESS: Procurement, Distributors, Health Systems and Regulators GENERAL PUBLIC Patients, Media, PR, Investors For communicators and writers, this serves as your blueprint for you to use and build upon it to create business, region, or function specific elements. Transition Brand Design System 2


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