1. © 2008 Eyeblaster. All rights reserved

2. Agenda  Introductions  What would make this a good discussion for you?  Identifying your goals & needs  More efficient timelines  Best of breed technology  A flexible partner  Building your solution

3. © 2008 Eyeblaster. All rights reserved Global Solutions & Local Support Superior Technology & Expert Service Spanning 25 Countries  IAB compatible in the all 3 major areas of online ad serving  Awarded Top 10 User Interfaces of 2008, Nielsen Norman Group

4. © 2008 Eyeblaster. All rights reserved Sine Waves are a separate element placed on top of picture and groups Logo with white text place on top

5. © 2008 Eyeblaster. All rights reserved Eyeblaster Ad Campaign Manager (ACM)

6. © 2008 Eyeblaster. All rights reserved Eyeblaster Services A key differentiator

7. © 2008 Eyeblaster. All rights reserved Eyeblaster Account Structure Sales Manager & Sales Engineer – Primary point of contact for business issues – Ensures satisfaction of service – Resource for implementation of new products and services – Point of service escalation after Media Account Manager Creative Account Manager – First point of contact for day-to-day operations – Share Best Practices – Handle education/training needs 24/7 Customer Resource Center – Full Tech Support – Access to our Knowledge Base – Access to our Online training tutorials Higher Level of Service: Your Eyeblaster Team

8. © 2008 Eyeblaster. All rights reserved Your Account Team Beyond Schematic Jessie Schematic Anjana and Natalie Schematic Production Alexandra Jorissen, Sales Manager alex@eyeblaster.com C. 646 3152370, AIM: richmediaqueen David Aron, Director Sales david.aron@eyeblaster.com C. 713-449-5700, AIM: tweekydave@hotmail.com Claudio Lombardo Creative Account Manager claudio.lombardo@eyeblaster.com C. 312 980 2303, AIM: ClaudioEblaster Technical Escalation: Troels Smit, Sales Engineer, (917) 355-0808 Business Escalation: Joe Girling, VP Sales, (862) 703-9363 Eric Anderson, Account Manager eric.anderson@eyeblaster.com T. 646.202.1351, AIM: ericspringstreet@hotmail.com Claudio, David, Alexandra, Eric and Troels all have 3+ years experience with Eyeblaster

9. © 2008 Eyeblaster. All rights reserved Campaign Process Proposed Plan 1. Sharing Creative Ideas 2. Eyeblaster: Kick off call (mediaplan, times, specs etc, and ad QA) 3. Schematic: production of graphics and animations 4. Schematic: Hand over to Eyeblaster via FTP 5. Eyeblaster: Production and QA – What timeline would be ideal for you? 6. Eyeblaster & Beyond: Trafficking 7. Publisher QA 8. Live 9. Eyeblaster, Beyond & Schematic: Review of ideas for Optimization

10. © 2008 Eyeblaster. All rights reserved Talkback & Talkback Expert Panel

11. © 2008 Eyeblaster. All rights reserved WebCam Upload

12. © 2008 Eyeblaster. All rights reserved 3D

13. © 2008 Eyeblaster. All rights reserved meeting the maker

14. © 2008 Eyeblaster. All rights reserved vatican city rome

15. © 2008 Eyeblaster. All rights reserved Creative Use of Eyeblaster Rich Media

16. © 2008 Eyeblaster. All rights reserved Comprehensive Targeting with Interface  Automatic Optimization  Easily traffic new creative units  Targeting  Audience Segmentation  Behavioral  Geographical  Day & Time Targeting  Browser & OS

17. © 2008 Eyeblaster. All rights reserved The Partnership and what we will do to help

18. © 2008 Eyeblaster. All rights reserved What we can do together More efficient processes Consult on optimization opportunities Creative Beta Opportunities Try to get more creative budget from demonstrating more value

19. © 2008 Eyeblaster. All rights reserved More efficient Processes Catch your Muse

20. © 2008 Eyeblaster. All rights reserved Uninvited.jpg   coming soon Chiller  Beta Opportunities

21. © 2008 Eyeblaster. All rights reserved Consult on Best Practices and Optimization Engage your Team and Resources

22. © 2008 Eyeblaster. All rights reserved Search & Display Are your display campaigns getting their due? Source: http://www.emarketer.com/Article.aspx?id=1006794 Display Boost Search Performance But on average more than 50% of Search Conversions is influenced by Display Advertising Advertisers align their budget’s with the last click win model

23. © 2008 Eyeblaster. All rights reserved Channel Connect for Search Consolidate Your Search & Display Data Cross-Channel Overview Search & Display — All in One Place Explore the Touch-Points between Channels

24. © 2008 Eyeblaster. All rights reserved Contextual Optimization

25. © 2008 Eyeblaster. All rights reserved Mobile in Banner

26. © 2008 Eyeblaster. All rights reserved Entrance & Countdown Banners The primary asset of the ad Lets the user know when the session will take place When the session is live, Click / rollover expands the panel Is supplied by EB as a template; creative can be changed freely by the client

27. © 2008 Eyeblaster. All rights reserved Talkback Panel “Live Chat” tab displays approved questions and their answers “Experts” tab shows the experts answering the questions “Resources” tab can show more information and links

28. © 2008 Eyeblaster. All rights reserved Talkback Panel Customization Logo Colors Texts Other tabs (Experts / Resources) can be removed

29. © 2008 Eyeblaster. All rights reserved Moderator User Interface Questions can be shown when answered or before Pre-populated answers increase responsiveness Specific messages or users can be blocked Broadcast messages can inform all visitors of session progress

30. © 2008 Eyeblaster. All rights reserved Summary Report Impressions (total/countdown/chat banner) Expansions User breakdown – passive/active Questions, answers Dwell time, Interactions (sample will be provided) Supplied 2 business days following talkback session, in a session with EB.

31. © 2008 Eyeblaster. All rights reserved Picture in Banner

32. © 2008 Eyeblaster. All rights reserved Maps in Banner

33. © 2008 Eyeblaster. All rights reserved Video Encoding (HD)

34. © 2008 Eyeblaster. All rights reserved Widgets

35. © 2008 Eyeblaster. All rights reserved Games in Banner

36. © 2008 Eyeblaster. All rights reserved Creative Use of Eyeblaster Rich Media

37. © 2008 Eyeblaster. All rights reserved Two New Products from Eyeblaster 1 – Smart Versioning 2 – Channel Connect for Search

38. © 2008 Eyeblaster. All rights reserved creativezone.eyeblaster.com email: troels.smit@eyeblaster.comtroels.smit@eyeblaster.com phone: (917) 355-0808

39. © 2008 Eyeblaster. All rights reserved Thanks!