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© 2008 Eyeblaster. All rights reserved Boost Effectivenes & Efficiency to a Higher ROI Smart Versioning: Get Relevant, Save Money
© 2008 Eyeblaster. All rights reserved Making live updates Localization Enhancing relevancy So you want to boost ROI by… It requires budget busting creative versions
© 2008 Eyeblaster. All rights reserved How do you do it Effectively & Efficiently? And track everything with Eyeblaster Analytics! Container strategy = buy blocks of media, update creative live Easy production of multiple ads = More efficient campaigns Creative Optimization = More effective campaigns Local relevancy (Geo-Targeting) Market relevancy (localization) Targeted relevancy ( behaviorally sequenced) Optimized Relevancy (by performance) Creative Relevancy (Multi creative strategies) Localize creative for language, cultural norms, etc… Simplify process for local agencies; save production time Maintain creative integrity Create Flexibility Enhance Relevancy Global / Pan Regional Campaigns
© 2008 Eyeblaster. All rights reserved Uninvited.jpg from the producers of Chiller What Smart Versioning looks like
© 2008 Eyeblaster. All rights reserved Build dynamic ads in a snap In Flash developers can automatically scan existing ads or ads built from scratch to make any element dynamic: text attributes | Images |Video |Sound |Flash |Etc… Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plugin
© 2008 Eyeblaster. All rights reserved Smart Versioning process 1. Developer builds Smart Versioned ad From Eyeblaster Workshop, uploads ad to ACM or bundles for distribution Any Eyeblaster format (expandable, polite, etc) can be Smart Versioned 2. Custom versions are easily created in moments by anyone Copy Smart Versioned ads across placements, campaigns or accounts For pan regional or even global campaigns, send ad to local teams Pull reports from Eyeblaster ACM in a way that best suits you
© 2008 Eyeblaster. All rights reserved all text is lower case more effective, more efficient Higher ROI with more creative versions makes me smile.
242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204.
Eyeblaster Confidential - For Internal Use Only Eyeblaster In-Stream Video Solution Overview.
Artur Strzelecki. 10 teams 10 non-profit organizations 6 students per team 2 weeks of developing campaigns ~50€
Confidential 2008 Roadmap. confidential 2008 Solution Roadmap Main Themes The ChallengeOur Approach Actionable Analytics Non effective data analysis with.
© 2011 MediaMind | A division of DG | All rights reserved May 2012 Stefania Balsamo| Account Manager - Italy MediaMind Overview.
© 2008 Eyeblaster. All rights reserved. Agenda Introductions What would make this a good discussion for you? Identifying your goals & needs More.
© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Creative Michael Conway | Head of creative APAC July 2012.
© 2009 Eyeblaster. All rights reserved Presentation to Expedia Presented by: Mick O’Brien, Geoffrey King & Michael Conway ● title ● 18 th March 2009 The.
© 2009 Eyeblaster. All rights reserved Digital Campaigns First-name Last-name | title | September 10th2009 Simplify.
© 2010 MediaMind Technologies Inc. | All rights reserved rules to boost effective rich media Keith Aylmore | Creative Sales Engineer March 2011 The Art.
© 2009 Eyeblaster. All rights reserved 2009/2010 EB Update & Overview Vanya Jakovljevic Sales Manager AU NZ EB Orange 246/137/51 EB Green 52/70/13 EB Gray.
Eyeblaster Media &Creative Solutions McGraw Hill June 20, 2008.
Joel Crawford – Sales Director EMEA Christoph Benning – Sales Director Germany OMD DE.
Sizmek Channel Connect for Search
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