1. CROSS CULTURE
“Culture is the arts elevated to a set of beliefs” – TOM WOLFE
PRESENTED BY–
ARPITA NEGI
MUKUND PANDAY
ADITYA RANA
DIVYANSHU JAIN
SHUBHAM GUPTA

2. GENERAL INTRODUCTION
CULTURE
COMMUNICATION
CROSS CULTURE

3. CULTURE
CULTURE
Culture is a group which shapes a person’s values and identity. Cultural identities can stem from the following differences : race, gender, class, religion , country of origin and geographic region.

4. COMMUNICATION
Two way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning.

5. CROSS CULTURE
The interaction of people from different backgrounds in the business world. Cross culture is a vital issue in international business, as the success of international trade depends upon the smooth interaction of employees from different cultures and regions. A growing number of companies are consequently devoting substantial resources towards training their employees to interact effectively with those of companies in other culture in an effort to foment a positive cross cultural experience.

6. Business has become more global.
CROSS CULTURE COMMUNICATION
Cross-culture communication involves understanding culture difference and overcoming language problems.
Business has become more global.
Communicating across cultures effectively improves your productivity and efficiency and promotes harmonious work environments.

7. Communication is important ?
Why Cross Culture
Communication is important ?
Globalization: Cross border movement of people, goods and data brings more and more cultures into contact with one another and increases the potential of cross culture communication.
Business Opportunities
Job Opportunities
Improves the contribution of employees in a diverse workforce
Sharing of views and ideas
Talent improvisation
An understanding of diverse market

8. CULTURAL CONFLICTS IN WORKPLACE
Cultural conflicts arise because of the differences in values and norms of behavior of people from different cultures. A person acts according to the values and norms of his or her culture; another person holding a different worldview might interpret his or her behavior from an opposite standpoint. This situation creates misunderstanding and can lead to conflict.
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9. Four Fundamental Patterns of Cultural Difference
What is different?
1. Communication Styles
2. Attitudes toward conflicts
3. Decision making style
4. Approaches to knowing
What is hidden below the surface?
1. Beliefs
2. Values
3. Expectations
4. Attitudes

10. Verbal Communication Differences
1.Words
2.Voice

11. Case In Point : Eye Contact
In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude.

12. High Context and Low Context Cultures
High Context Culture:- Cultures that rely heavily on non-verbal and subtle situational cues in communication.
Low Context Culture:- Cultures that rely heavily on words to convey meaning in communication.

13. Blocks to Cultural Communication
1. Ethnocentrism : Inability to accept another culture's world view;
"my way is the best."
2. Discrimination : Differential treatment of an individual due to
minority status; actual and perceived; e.g., "we just aren't equipped to
serve people like that."
3. Stereotyping : Generalizing about a person while ignoring presence
of individual difference; e.g., "she's like that because she's Asian – all
Asians are nonverbal."

14. 4.Cultural Blindness: Differences are ignored and one proceeds as
though differences did not exist; e.g., "there's no need to worry about a
person's culture
5.Cultural Imposition: Belief that everyone should conform to the
majority; e.g., "we know what's best for you, if you don't like it you can go elsewhere."
6.Tone Difference : Formal tone change becomes embarrassing and off-putting in some cultures.

15. Improving Cross Culture Communication

16. Skills To Overcome Differences
Understanding Body Language
United States of America
Americans tend to refrain from greetings that involve hugging and other close physical contact.
When sitting, U.S. citizens often look very relaxed. They may sometimes sit with the ankle of one leg on their knee. Arab Countries
The left hand is considered unclean in the Arab countries.
When sitting, keep both feet on the ground.
The "thumbs up" sign is offensive throughout the Arab world.
South Korea
Bows are used for expressing appreciation, making apologies and requests, as well as for greetings and farewells.
When the Japanese want to give the impression that they are in deep thought, they will sometimes fold their arms.

17. Things To Remember While Interacting And Connecting With People

18. Business Attire
Business Attire

19. Selecting and Presenting Business Gifts

20. Handshake How do you do it? The handshake should be firm.
While shaking hands establish eye contact and always smile
The person who initiates the handshake is the one who closes it.

21. Welcome Topics & Topics to Avoid during Conversation

22. Success Rate will Increase