1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Nerissa MacDonald| Director of Trading, EMEA August 20, 2012 Smart Trading Managed Service

2. © 2012 MediaMind | A division of DG | All rights reserved Premium Inventory

3. © 2012 MediaMind | A division of DG | All rights reserved RTB Inventory

4. © 2012 MediaMind | A division of DG | All rights reserved How Do You Harness The RTB Environment?

5. © 2012 MediaMind | A division of DG | All rights reserved Smart Trading is a Fully Managed Service ▸ Clients work with the Trading Specialists to define the campaign scope, parameters, and goals and then MediaMind handles the rest. ▸ Trusted advisors providing expertise and experience in navigating the complex RTB landscape

6. © 2012 MediaMind | A division of DG | All rights reserved ST Can Execute All Strategies to Achieve Any Goal ► Category ► Contextual ► Category ► Contextual SPECIAL OFFER BUY NOW! Content Targeting ► Demographic ► Geographic ► Demographic ► Geographic Audience Targeting ► Site Re-Targeting ► Ad Re-targeting ► Site Re-Targeting ► Ad Re-targeting Re-Targeting CPAGoalCPAGoalCPCGoalCPCGoalBrandingBranding

7. © 2012 MediaMind | A division of DG | All rights reserved MediaMind has the ability to purchase all types of media on ad exchanges: Inventory Sources include: Top Video Exchanges Top Display Exchanges 300 x 250 Standard Banner Expandable BannerIn-Banner Video In-Stream Video Cross-Media Exchange Buying

8. © 2012 MediaMind | A division of DG | All rights reserved Smart Trading Unique Features Full Pricing Transparency Integrated into the MediaMind Platform ▸ One transaction cost covering off all fees ▸ Full transparency on campaign fees ▸ Seamless integration with existing campaigns enabling – ▸ Easy extension on RTB for any ad format (display, RM, video) ▸ Consolidated performance reporting ▸ Buying RTB media for SV campaigns

9. © 2012 MediaMind | A division of DG | All rights reserved MediaMind is Your One-Stop-Shop for Digital ▸ MediaMind can handle all of your campaign tactics, including Exchange Buys ▸ Single Point of Contact ▸ Holistic Reporting ▸ Same Great Service

10. © 2012 MediaMind | A division of DG | All rights reserved Holistic Reporting Leads to Better Insights ▸ Smart Trading integrates with your existing campaigns enabling ▸ Holistic performance reporting across premium and RTB buys ▸ Full eCPM view and daily RTB spend rate allows for clear ROI measurement

11. © 2012 MediaMind | A division of DG | All rights reserved Smart Trading + Smart Versioning = Performance Identify consumer’s who’ve interacted with the brand ► Clicked Ad ► Visited Page ► Engaged with Rich Media ► Abandoned Sign-up Right AudienceRight Message Customize messaging to individual consumers based on past action ► Visit the Site ► Sign-up ► Watch the Video ► Complete Purchase

12. © 2012 MediaMind | A division of DG | All rights reserved 1. Smart Trading and Smart Versioning Working Together 2. 1. Consumer visits web property 2. Audience is tagged 3. Audience is found again via exchange 4. Message is retargeted incorporating the previously viewed products or purchase funnel message 1. Consumer visits web property 2. Audience is tagged 3. Audience is found again via exchange 4. Message is retargeted incorporating the previously viewed products or purchase funnel message 3. 4.

13. © 2012 MediaMind | A division of DG | All rights reserved Best of Breed Data Providers Continuous evaluation and testing of data partners allows us to ensure quality and performance Current partners include: Page Level Data (Safety, Quality, Category) Re-Targeting Behavioral Targeting B2B Audience Targeting

14. © 2012 MediaMind | A division of DG | All rights reserved ► Smarter pricing ► Cookie-free Actively choose the ideal pages for your ad message, enabling intelligent, algorithmic buying. ► Accurate and effective bidding Peer39 attributes help you determine the true value of every impression. Peer39 Creates a Clean & Targeted Environment Category Meaning and context Category Meaning and context ► Signal on every page ► Standard metrics across inventory sources Quality The structure and elements of a page Quality The structure and elements of a page Safety Objectionable or misaligned content Safety Objectionable or misaligned content

15. © 2012 MediaMind | A division of DG | All rights reserved Sample Safety Attributes: Safe from…. Alcohol Drugs Gambling Mature Negative News Profanity Hate Speech Torrents OK with serious news such as hurricanes x Needs to be Safe from alcohol OK with alcohol, gambling and mature content x Needs to be Safe from negative news such as hurricanes x Needs to be Safe from All Negative Content, which automatically includes Negative News and the sub categories Accidents Crime Death Disasters Terror ► Target away from any or all safety attributes. ► Target away from any category attributes that don’t align with the campaign. ► Target away from a custom category, such as “Safe from 9/11” content Choose the safety attributes that align with the advertising goals. Proactively target away from content that conflicts with the brand or campaign message. Safety Is Customized to Unique Brand Needs Advertisers get the flexibility to define safety on their terms:

16. © 2012 MediaMind | A division of DG | All rights reserved Peer39 Quality Attributes Message boards, discussion groups, and sharing sites are all examples of valuable UGC content pages. Moderated UGC is User Generated Content that is being managed or edited by a publisher. UGC/ Moderated UGC Peer39 CRE ensures that each page you select has the density of content to derive category attributes, eliminating any content that doesn’t return a fully semantic classification. Content Rich Environment Ad Count Peer39 identifies how many standard size display ads are on a page to actively control your share of voice. Ad Visibility Index Peer39’s algorithms calculate the probability of whether an ad will be viewed by a user based on its location on the page in relation to the fold. Ensure your ads are ideally positioned to be seen by your target audience. Peer39 can identify and semantically classify seven languages: English, Spanish, German, French, Italian, Portuguese and Dutch Language Ad Calls Placements that have been passed through multiple ad networks and don’t return information about the page. Index or homepages account for a large percentage of traffic online. Homepages Placements that are not on a proper web site. They could be ad units within toolbars or widgets that will impact the way an advertising message is perceived. Toolbars/ Widgets Quality Attributes Define the Page

17. © 2012 MediaMind | A division of DG | All rights reserved Page Relevance Defined 17 Pets Real Estate Recreation & Games Relationships Science Shopping Society Sports Style & Fashion Technology Travel Subcategories are available for many top level categories, however the top level categories encompass more than just the sub categories. For example, the Personal Finance category breaks down into subcategories as illustrated in the list to the left. Category Attributes: Custom Categories Peer39 can develop custom categories that align with a brand’s specific needs, for both targeting and Brand Protection. Custom Categories can be about almost anything ranging from specific brands to sensitive topics. Seasonal Categories Conveniently package up the most common topics pertaining to a holiday or event. For example, the Superbowl Seasonal Category consists of content about everything from football, food, parties, etc. Peer39 Category Attributes Other personal finance pages that don’t fall into one of these subcategories are included in the top level category umbrella. (For example: pages with topics about debt reduction or saving for college) Arts & Entertainment Automotive Business Careers Education Entertainment Food & Beverage Health Home & Garden Internet News Parenting & Kids Personal Finance ► Taxes ► Credit and Loans ► Investing ► Exchange Traded Funds ► Retirement Planning

18. © 2012 MediaMind | A division of DG | All rights reserved Safe & Seamless Extension of RTB Campaigns ▸ The Smart Trading team can seamlessly extend existing RM buys into the RTB Space to achieve brand goals more efficiently Weekly Available Impressions* CountryExpandableInterstitial US 209,913,400 40,735,000 FR 55,790,900 NA DE 40,150,900 NA NL 33,983,900 NA GB 15,113,200 749,700 CA 5,088,300 276,100 Global 410,317,900 43,339,000 NOTE: This information is directional at best and subject to change once live

19. © 2012 MediaMind | A division of DG | All rights reserved Video in Premium and Biddable Inventory ▸ MediaMind Video serving capabilities allows for delivery and consisted reporting across campaigns 190+ Sites & Networks NOTE: The ST team does not manage direct buys on premium inventory, but serving is consolidated in MD

20. © 2012 MediaMind | A division of DG | All rights reserved Ad Agency One Video Asset Separate Publishers MediaMind: Video Workflow Simplified One Ad Server One Report For all Campaigns Workflow Syncs with all Campaigns Trading Desk

21. © 2012 MediaMind | A division of DG | All rights reserved Insightful Video Specific Metrics ImpressionsClicks Custom Interactions Video Started 25% Played 50% Played75% Played Video Completed ReplayPause MuteUnmute Full Screen Start Full Screen End Full Screen Pause Expansion Video within video Adjusted Unique Reach Publisher Overlap Cross Channel Attribution © 2012 MediaMind | A division of DG | All rights reserved

22. Video Buying in the RTB Space ▸ Smart Trading can support various types of video executions including: Pre-Roll In-Banner Video Mobile VideoConnected TV

23. © 2012 MediaMind | A division of DG | All rights reserved Clients Currently Utilizing ST Services

24. © 2012 MediaMind | A division of DG | All rights reserved What are clients using us for? Extend branding campaigns to RTB space Managing RTB buys in a safe environment Optimize towards goal CPC / CPA Extend re-targeting to non-premium inventory

25. © 2012 MediaMind | A division of DG | All rights reserved Smart Trading Reduces CPC by 58% ▸ Goal: Recruit Job-Seekers With Specific Technical Skills ▸ Conversion Event: Completed Online Application ▸ Geography: United States ▸ Goal: Recruit Job-Seekers With Specific Technical Skills ▸ Conversion Event: Completed Online Application ▸ Geography: United States Strategy: Use RE-Targeting with Smart Trading in conjunction with Premium Inventory buys RTB $1.50 Premium Results: 58% CPC Reduction

26. © 2012 MediaMind | A division of DG | All rights reserved Thank You!