1. Your Opt in Launch Plan & Swipe File Online Marketing Mastery
4 WEEK COURSE FOR HEALTH COACHES
Your Opt in
Launch Plan &
Swipe File

2. OPT-IN LAUNCH PLANNING
CALENDAR – Month One
OPT-IN LAUNCH PLANNING
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
WEEK 1 1
WEEK 2 2 3 4 5 6 7 8
WEEK 3 9 10 11 12 13 14 15
WEEK 4 16 17 18 19 20 21 22
WEEK 5 23 24 25 26 27 28 29
Decide on your opt-in product.
Share your new opt-in product for testimonials.
Make your optin form.
Make a squeeze page.
Plan a webinar.
Requires premium
Mailchimp subscription
Write & load 3 s explaining your offerings in your autoresponder.
Schedule & Promote Your Webinar
Write a webinar to explain your opt-in.
Post your social media offers.
Post & promote your social media offers & send #1
Post your social media offer. (if unadvertised)
(if unadvertised)
Copyright 2014 The Health Coach Group

3. OPT-IN LAUNCH PLANNING
CALENDAR – Month Two
OPT-IN LAUNCH PLANNING
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
WEEK 1 1
WEEK 2 2 3 4 5 6 7 8
WEEK 3 9 10 11 12 13 14 15
WEEK 4 16 17 18 19 20 21 22
WEEK 5 23 24 25 26 27 28 29
Post your social media offers.
Post your social media offers.
Post your social media offers.
(if unadvertised)
(if unadvertised)
(if unadvertised)
Post your social media offers.
Post your social media offers.
Webinar
(if unadvertised)
(if unadvertised)
Post your social media offers.
Post your social media offers.
Post your social media offers.
(if unadvertised)
(if unadvertised)
(if unadvertised)
Post your social media offers.
Post your social media offers.
Post your social media offers.
(if unadvertised)
(if unadvertised)
(if unadvertised)
Copyright 2014 The Health Coach Group

4. YOUR IRRISISTIBLE OPTIN OFFER OPT-IN LAUNCH PLANNING
Decide on your opt-in product
Copyright 2014 The Health Coach Group

5. Ask for testimonials TESTIMONIALS FREE OPT-IN LAUNCH PLANNING
Share your new opt-in product for testimonials.
Ask for testimonials
Post this to Social Media
WANTED! FIRST 12 People to respond!!!
12 People to be the first to receive my new name of offer!
You will receive FREE description to entice, explain and give benefits of free offer.
What do I want in return? All I ask is that you review it for me so I can use your review to evaluate and to share with others.
Click here to receive yours! Link to your squeeze page goes here.
Copyright 2014 The Health Coach Group

6. FREE OPT-IN LAUNCH PLANNING
WEBINAR
FREE OPT-IN LAUNCH PLANNING
Free name of your offer
Title: Name of your offer
Opening
Main
Closing
Topic Introduction
Introduce Yourself
Tell Your Story
Give Your Elevator Pitch
You will enjoy these results when you …
3-5 teaching points
Tell a personal story about yourself and name of your offer
Offer your name of your offer Optin
You may want to invite them to your next webinar where you promote your other paid programs…12 Day Detox Workshop is one suggestion.
Discuss a couple testimonials from your testimonial give aways.
Open Q&A
Plan a webinar.
Copyright 2014 The Health Coach Group

7. WEBINAR – SCHEDULE AND PROMOTE FREE OPT-IN LAUNCH PLANNING
Free name of your offer
Schedule
Choose a time your niche is available and get it scheduled. You may use google hangouts for free or pay more and use gotowebinar. Gotowebinar has a 30 day free trial and is more reliable and stable right now than google hangouts.
Your webinar should be promoted the same as an optin or a product. You may run an ad on Facebook, mention it in your blog or and offer it to your current subscribers and request they bring a guest with them.
Get some partners involved in this – ask them to offer your optin to their subscribers and you will do the same for them.
SOCIAL MEDIA POST:
FREE Webinar! Name of your offer
Join me for a fun and informative name of your offer party/workshop, etc.!
I will share these secrets:
Why you should add a smoothie a day
Recipes for the best smoothies ever
How to invent your own smoothie recipes
Click this link to sign up for my webinar: insert link for gotowebinar or googlehangouts here.
Don’t worry if you can’t make it! We will record it and send you the recording!
Schedule & Promote Your Webinar
Copyright 2014 The Health Coach Group

8. FREE OPT-IN LAUNCH PLANNING
FOLLOW UP S
FREE OPT-IN LAUNCH PLANNING
Write & load 3 s explaining your offerings in your autoresponder.
Free name of your offer
*This step requires an autoresponder.
You should send a series of s to your clients to allow them to get to know you and see what you offer to your customers. They have your free opt in, now you want to be sure they are using it and that they know they will be receiving your blogs and newsletters. Give them an opportunity to opt out if they like…but give them enough love that they don’t want to.
#1 Send 3 days after opt in
#2 Send 7 days after opt in
#3 Send 14 days after opt in
Copyright 2014 The Health Coach Group

9. FOLLOW UP EMAILS – EMAIL #1 FREE OPT-IN LAUNCH PLANNING
Hi XXXXX,
The reason you are receiving this is that you recently opted in to receive name your offer! If you don’t want to receive my s…just click on the “unsubscribe” button at the bottom of this .
You should have had an opportunity to enjoy name your offer by now!
Change can sometimes be a challenge and I want you to know that I am right here with you and would love to help you if I can. me back personally if you have any questions or would like to share your experience or thoughts.
I wanted to share one more extra super surprise…
Add a recipe or something that is appropriate to your offer. Then say something about it.
Enjoy name your offer!
To your health,
Write & load 3 s explaining your offerings in your autoresponder.
Copyright 2014 The Health Coach Group

10. FOLLOW UP EMAILS – EMAIL #2 FREE OPT-IN LAUNCH PLANNING
Hi XXXXX,
If you haven’t already, you will soon begin to receive my regular newsletters. I hope you will me and let me know what you would like to learn about. As a health coach I have access to all kinds of educational research and materials that you may not find every day and I would love to be a part of your journey to a healthier lifestyle.
Just in case you are finding the healthy lifestyle to be a little on the “spendy” side, I am including some money saving tips for you.
COMMUNITY SUPPORTED AGRICULTURE (CSA)
This is your chance to work with farmers to even out their sales year and benefit in the process. Find a local CSA and buy produce in advance. When the farmer’s crop comes in, you stop by and pick up your share. The cost is usually around $500 (give or take) and you will get buckets of great produce during the growing season. It is a win-win for everyone. If you don’t think you can use that much produce, get a friend or two to split the bill! This is a little security for the farmer during non-producing times and a lot of good stuff for you in return.
FARMER’S MARKETS
Find the local farmer’s markets, buy seasonal produce and bargain for your best price. This can also be great weekend entertainment.
BUDGET
Learn to use what you have in your pantry and fridge. Throw that left over beet or carrot in, add some spice…it keeps you from wasting food and offers endless possibility and new discoveries.
4, GROW YOUR OWN
There is nothing quite so satisfying as eating food that you have planted and grown with your own hands. It also insures that it is clean and free of pesticides. Check to be sure you have seeds that are not GMO.
STORE YOUR FOOD CAREFULLY
Clean and store your food when you get it home. Use green bags to extend freshness.
SAVE MONEY ELSEWHERE
Save money by not eating out! That will buy a lot of groceries.
I hope you enjoyed these tips and will use them in your daily life. I look forward to sharing more great tips and tricks in the future.
To Your Health,
Write & load 3 s explaining your offerings in your autoresponder.
Copyright 2014 The Health Coach Group

11. FOLLOW UP EMAILS – EMAIL #3 FREE OPT-IN LAUNCH PLANNING
Hi XXXXX,
How have you been doing? Hopefully still drinking smoothies or juices? Since you liked our name your offer, I wanted to let you know about our 12 Day Detox. We will be having a webinar in 2 weeks on the 12 Day Detox and I wanted to invite you to attend.
FREE Webinar! 12 Day Detox
Join me for a fun and informative 30 minutes on toxins and cleansing!
I will share these secrets:
Toxins in your everyday life.
How to detox with whole foods, naturally and without hunger and deprivation.
How you will feel during and after your detox and the benefits.
Click this link to sign up for my webinar: insert link for gotowebinar or googlehangouts here.
Don’t worry if you can’t make it! We will record it and send you the recording!
If you liked the 7 Day Smoothie Challenge, you will LOVE this!
I hope to see you there.
To your health,
Write & load 3 s explaining your offerings in your autoresponder.
Copyright 2014 The Health Coach Group

12. Social Media Post Promote Your Opt-in
Post & promote your social media offers
Photo with 20% or less text
Join me to learn about name your offer.
I will share these secrets:
Why you should add a smoothie a day
Recipes for the best smoothies ever
How to invent your own smoothie recipes
Click this link to get a download now! link
If you want to take this one step further and really connect, open a 7 Day Smoothie Facebook Group
Copyright 2014 The Health Coach Group

13. Join me and for Name of Your Optin for FREE.
Squeeze Page
Promote Your Opt-in
Squeeze Page
Offer your optin
Name of Your Offer – FREE Optin!
100% free – no obligation – get a free download of Name of Your Optin
Join me and for Name of Your Optin for FREE.
Name of Your Optin includes:
what your optin offers
You will even get my newsletters and tips! – and its all for FREE.
Testimonial
Enter your address in the form and I’ll send you immediate access to download this offer for free.
Post & promote your social media offers & send #1
Get in on it now!
Copyright 2014 The Health Coach Group

14. Plan Ahead! CALENDAR STANDARD SOCIAL MEDIA MARKETING MONDAY TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
WEEK 1 1
WEEK 2 2 3 4 5 6 7 8
WEEK 3 9 10 11 12 13 14 15
WEEK 4 16 17 18 19 20 21 22
WEEK 5 23 24 25 26 27 28 29
Plan Ahead!
Weekly Blog and newsletter
Daily Social Media Posts – Interest, Funny, Personal, Promotion, Inspiration.
Weekly Blog and newsletter
Daily Social Media Posts – Interest, Funny, Personal, Promotion, Inspiration.
Weekly Blog and newsletter.
Daily Social Media Posts – Interest, Funny, Personal, Promotion, Inspiration.
Weekly Blog and newsletter.
Daily Social Media Posts – Interest, Funny, Personal, Promotion, Inspiration.
Copyright 2014 The Health Coach Group

15. Plan Ahead! CALENDAR ANNUAL PROMOTION PLAN New Year Weight Loss1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
New Year Weight Loss
New Product Promo
Coaching Enrollment
Plan Ahead!
Spring Detox
Summer Eat Local
Annual Summer Health Celebration
Back to School Get in Shape
Coaching Enrollment
Healthy Holidays
New Year Weight Loss
Copyright 2014 The Health Coach Group