1. Get Started With Video The Basics

2. Why Video? Brands you as different for your audience Lets people get to know, trust and like you Reminds people how you made them feel Makes you a real person for those who haven’t met you yet Provides you with a type of “celebrity status”

3. Does Anybody Really Watch? 3 Billion Views Per Day on YouTube! Avg. Person spends 17 minutes per day on YouTube80% of Traffic is U.S.

4. 10 Loan Professional Video content Ideas Client Testimonials Home Buying Tips Frequently Asked Questions Community Events How to **** Local Business feature Important market updates Cool thing you saw Seasonal Greetings Personal 1 View

5. How long should my video be? 45 seconds to a minute and a half Local Business features can be up to 3 minutes but no more Your audience will stay engaged for a very short period of time All videos should tell the audience: Who you are Why they benefit from knowing you What they need to do to take advantage of the benefit

6. What equipment do I need? Your smart phone A laptop with a webcam Flipcam Begin with the smart phone

7. Do I need editing software? Windows Live Movie Maker (comes with windows machines) iMovie (comes with MAC) Camtasia Adobe Premier Elements YouTube You do not need it to get started

8. Develop a script Either write out a complete script or use bullet points Practice it Have some one hold it or tape it to a piece of cardboard Practice it some more Tweak to make sure you have : Who you are Why they benefit from knowing you What they need to do to take advantage of the benefit

9. Hi this is Paul Baxter with Leader1 Financial checking in with you. It’s another great week here in the Tampa Bay area and there is lots going on. St. Pete Beach has the annual Sand Sculpture Contest and some cool kids rides and activities going on Saturday and Sunday the 11 th and 12 th if you going to be out at the beach. Friday the 10 th is bring your dog to the park day for the Clearwater Threshers. If you haven’t done this you should. It is a ton of fun for the whole family, including Fido. Homes prices are great right now. If you are thinking of buying, or know someone who is, make sure to call me right away at 747-221- 6649 and take advantage while you can. I always appreciate your referrals. For any questions you have, I am Paul Baxter your mortgage answers guy.

10. Record Your Video With a webcam record directly into YouTube With a smart phone record and “share” to YouTube Remember to do the YouTube SEO steps we masterminded about

11. Webcam Go to YouTube.com and login to your account Select the Upload button

12. Webcam On the right of the action area, the top option is webcam capture

13. Select the start recording option.

14. Webcam Click the stop recording button when done Add a good title Add a good description Add some tags Add a Geo Tag Share it!!!!

15. Smart Phone Each phone is a little different, once it is recorded it is basically the same From your “gallery” section select the video you have recorded While it is open, touch the screen. You will see the “share” icon

16. Smart Phone If you don’t see the YouTube icon from the short list, you will have a “more” option. Select YouTube from your share options If prompted sign into your google account

17. Add a good title Add a good description Add some tags Add a Geo Tag Share it!!!!

18. If you need to edit it use YouTube’s editor or Adobe Premier Elements or Windows Live Movie maker or Imovie or Sony Vegas Each of the editing software have their ups and downs Windows Live movie maker is easy to use, but does not offer the ability to utilize Green Screening (advanced strategy)

20. Youtube is easy to use, it’s built into the place you will “store” your videos and well….it’s free =) But you can not do green screen. The effects are VERY limited Sometimes has “glitches” (your work is auto saved so its not the end of the world…just an inconvenienc)

22. As far as the software packages available for more advanced video marketers We prefer and use Adobe Premier Elements (they are on version 12) This is an everything type editor Does Green Screen Has multiple transitions and animations Complete “wizi-wig” for captioning Pro-Level editing software It takes a little more technical know how to use (not quite as easy as the others mentioned

24. Share it!! Email it Post it to your Facebook page Post it on Linked In Tweet it Post it to a board on Pinterest

25. What is stopping you? “The only thing we have to fear is fear itself”