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Presentation by: Bill Lage, Marketing Technology Manager RE/MAX North Central September 9, 2010 10:00am – 10:30am.

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Presentation on theme: "Presentation by: Bill Lage, Marketing Technology Manager RE/MAX North Central September 9, 2010 10:00am – 10:30am."— Presentation transcript:

1 Presentation by: Bill Lage, Marketing Technology Manager RE/MAX North Central September 9, 2010 10:00am – 10:30am

2 Bill Lage blage@remax-nc.net 952-897-0447 ext. 409 http://www.facebook.com/BillLage http://twitter.com/BillatREMAX http://www.facebook.com/REMAXNorthCentral http://youtube.com/remaxnorthcentral http://www.SoldSignBlog.com These slides are available at http://www.soldsignblog.com/webinars/ http://www.soldsignblog.com/webinars/

3 1. Quick overview of a YouTube Channel 2. Keyword Research Tool 3. Optimize your Headline, Description and Tags 4. Integration Ideas for Videos 5. Q & A

4 Before Creating a YouTube Channel some things to know. The average video only gets about 100 views in the first month. You start to lose people about 10 seconds into a video and they will usually only watch 60 seconds. So front load your video with awesome information and content!

5 Setting Up a YouTube Channel Start by going to http://www.YouTube.comhttp://www.YouTube.com

6 Keyword Research Tool https://ads.youtube.com/keyword_tool Give s you suggestions for keywords based on topics or on other videos you see that rank for your keywords.

7 Optimize your Headline, Description and Tags Title: 120 character limit (Brand names last) Description 5000 character (be detailed but no the entire transcript) Be sure to use HTTP:// when including links. Tags: 120 characters (detailed and include things like brand, city, topics, etc

8 Integration Ideas for Videos Post them on your blog with the embed code that YouTube provides. Link to them from Facebook/Twitter/LinkedIN Other video sites? Yes…but YouTube holds 84.1% of all video services on the internet. (hitwise)

9 Integration Ideas for Videos – Some Tips Always allow embedding. Counts do go up if people watch the video on another website where it is embedded. Promote your videos by mentioning them in emails, blogs, social media. Embed them in a Press Release.

10 Resources YouTube Keyword Tool https://ads.youtube.com/keyword_tool TubeMogal – online video distribution http://www.tubemogul.com/ YouTube and Video Marketing – An hour a day http://www.amazon.com/YouTube-Video- Marketing-Hour- Day/dp/0470459697/ref=sr_1_1?ie=UTF8&s=boo ks&qid=1279213260&sr=8-1

11 1. Quick overview of a YouTube Channel 2. Keyword Research Tool 3. Optimize your Headline, Description and Tags 4. Integration Ideas for Videos 5. Q & A

12 Bill Lage blage@remax-nc.net 952-897-0447 ext. 409 http://www.facebook.com/BillLage http://twitter.com/BillatREMAX http://www.facebook.com/REMAXNorthCentral http://youtube.com/remaxnorthcentral http://www.SoldSignBlog.com These slides are available at http://www.soldsignblog.com/webinars/ http://www.soldsignblog.com/webinars/


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