Presentation on theme: "Building Your Business with Chaé eAlerts. E-mail Marketing: The Preferred Method For Expanding Your Reach, Relationships, and Results *Survey conducted."— Presentation transcript:
E-mail Marketing: The Preferred Method For Expanding Your Reach, Relationships, and Results *Survey conducted by smartFOCUS This does NOT mean 62% of people will respond to eAlerts… this survey reveals that emails are the way most people prefer to receive marketing communications, eAlerts, and product promotions.
1.E-mail Marketing Has a Wide Reach - Email marketing can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Campaigns can be implemented and executed with minimal effort. 2. E-mail Marketing Excels in Return-on-Investment - Email marketing is much more cost-effective than traditional direct mail marketing, banner ads, or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives website traffic. 3. E-mail Marketing Improves Brand Awareness and Customer Relations Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Email creates an interactive connection and nurtures quality customer relations. 4. E-mail Marketing Is Measurable - Email marketing and sales campaigns can be measured in detail through open-up, click- through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future campaigns. Why E-Mail Marketing? *Source: L-Soft International, Inc.
“Email promotions and offers generate immediate action : sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to on-line stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty.” “According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.” “The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e- newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO.” The E-Mail Marketing Buzz
How Chaé eAlerts Work Step 1 Chaé Organics will send you a personalized eAlert Step 2 You will forward the eAlert to your contacts Step 3 Your contacts will receive the eAlert, which has been embedded with your ZamZuu tracking information, THAT’S IT! No writing or editing on your part, just click ‘forward’, and you’ll receive credit when your customers shop with Chaé!
eAlert Example TO: Your Contacts FROM: Your E-Mail Address SUBJECT: Be Sun & Sunscreen Safe This Summer! Did you realize that sunscreens can actually be harmful? Have you ever wondered why there are signs that say NO SUNSCREENS ALLOWED at specific beaches where you can swim with dolphins? It’s because of the chemicals in sunscreens that wash off into the water. Even when diluted in ocean water they are considered harmful to dolphins and the whole ecosystem. Can you imagine the impact most sunscreens have when applied directly to human skin? To discover safe4u ™ products by Chaé Organics Click here for some great specials that include chemical-free sunscreens that protect, hydrate, and repair your skin. YOUR NAME Your ZamZuu Contact Information
1. Visit http://chaeorganics.com/zamzuu/emarketinghttp://chaeorganics.com/zamzuu/emarketing 2. Fill out the contact fields: E-mail: Name: Your Business Name*: ZamZuu ID: Phone: 3. Select ‘Subscribe’ 4. Click ‘Submit’ Starting in May Chaé eAlerts will be sent to all those that have registered with Chaé Organics. Just forward onto your contacts to share Chaé Organics and the ToxicFree lifestyle! How To Sign-Up For eAlerts