Presentation on theme: "Listen to Welcome Message Strategic design and delivery of the message. Clearly identifying objectives. Listening, in order to understand the needs of."— Presentation transcript:
Strategic design and delivery of the message. Clearly identifying objectives. Listening, in order to understand the needs of the client and audience. Ability to perceive and understand the experience of the audience. Insight. 1. 2. 3. 4. What creates Creative Communication success?
“To listen well is as powerful a means of communication and influence as to talk well.” ~ John Marshall
The way in which words, images and ideas are successfully perceived and understood depends upon many factors, such as… …the context of individual and collective education, culture, experience and history.
The array of internal and external marketing communications tools may include: Advertising Press Releases Employee behavior and language Websites Social Media Television Brochures Newsletters Branding & logo design
So, how do we get the right message… …to the right audience?
Some of the many tools a creative communications professional may utilize include: Strategic, creative graphic design and writing. Timing. Choice of media. Modification of the approach based upon an assessment of relevancy and recipient interest.
Insight into the communications needs of the audience comes from knowing the right questions to ask, and from experience. Planning the communications strategy provides the framework for developing the specific tools. Strategic writing and design are critical to the creative communication success. Keys components in the process:
Creative communications professionals have the knowledge and experience to: Help plan your communications strategy. Strategically create your communication by distilling the essence of the message into strategic words, graphic designs and images. Express your message creatively through skillful graphic design and writing. Develop and maintain the message within the specific framework of your branding.
Design, production and successful delivery of your communications deliverables via different media requires collaboration across managers, teams and vendors. This is achieved with skillful project management.
Successful professional communications are critical to the success of businesses, organizations, communities and global interactions. Strategy, design and effective implementation are critical to the success of marketing communications. Communications in the present moment determine the quality and nature of future interactions. Points to consider:
What are the expected results of your organization’s current communications strategy? Are you on track?
In addition to the facts and figures, are you able to accurately sense the big picture organizational message that is being perceived by your audience and customers?
This is where an experienced and insightful creative communications professional can help.
“The way we communicate with others and with ourselves ultimately determines the quality of our lives” ~ Anthony Robbins