1. Email Marketing OC FORWARD

2. What is covered What is email marketing? Why we do it? What is important? Tools Hands on with Mail Chimp How to measure success?

3. What is Email Marketing? List Generation Segmentation Deliverability Marketing Goals Branding Analysis and Reporting Conversion

4. Why?

5. 44% of email recipients made at least one purchase last year based on a promotional email.

6. 33% of email recipients open email based on subject line alone.

7. Personalized subject lines are 22.2% more likely to be opened.

8. 64% of people say they open an email because of the subject line.

9. 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.

10. 39% of marketers have no strategy for mobile email.

11. 56% of businesses say they plan to increase their use of email marketing in 2013.

12. Email ad revenue reached $156 million in 2012.

13. Emails that include social sharing buttons have a 158% higher click-through rate..

14. 40% of B2B marketers rated the leads generated by email marketing as high quality.

15. 82% of consumers open emails from companies.

16. 64% of decision-makers read their email via mobile devices.

17. There are 3.6 billion email accounts in 2013. By 2016, the number will reach 4.3 billion.

18. For every $1 spent, $44.25 is the average return on email marketing investment.

19. Why not outlook/gmail? Legality / Privacy List maintenance Unsubscribe Black-listing Tools and HTML formatting Measurement Scheduling Thousands instead of hundreds

20. What is important? From Name Subject Line Pre-Header Headline Personalization Images/Video Call-To-Action Landing Page Measurement Social badge

21. From Name Personal touch Consistency Professional Friendly and inviting

22. Subject Line Teaser Short and to the point Inviting Introduce call to action

23. Pre-Header Complement the subject Give additional info

24. Headline 80% will read the headline Only 20% will read the rest

25. Personalization

26. Images and Videos Help with readability Visually appealing 80/20 rule LINKem Tracking

27. Call To Action! Get 20% Off Read More Login Now Find out more Buy Now Reserve now

28. Landing Page Relevant to Action Simple Action Not intimidating Complete Measurable Actions

29. Measurement Analytics within Mail Application Google Analytics Landing Page analytics Phone response Walk-ins Basically: Be prepared to measure

30. Social Badge

32. Terminology List –Opt-In Templates Campaign Tracking –A/B Split Report –Opens –Click thru –Bounced –Unsubscribed