1. 1 ETT 429 Spring 2007 Microsoft Publisher II

2. 2 World Wide Web Terminology Internet Web pages Browsers Search Engines

3. 3 Search Engine – automated index of web sites based on various ranking criteria Computer programs written to “search web” – spiders, crawlers Examples See Search Tools link Meta Searches Search engine that only searches other search engines and displays results Example - MetacrawlerMetacrawler

4. 4 Search Engine criteria Major criteria URL Title of page Meta tags Text within page Each search engine ranks differently

5. 5 Directories Hierarchical ordering of topics created either by program or people Ordered by topic, search ranking, genre, etc. Some run by people (“Ask Jeeves”) Example http://search.looksmart.com/http://search.looksmart.com/’

6. 6 Portals Websites used by browsers as starting point for locating information. Examples Yahoo! Excite AOL main page MSN main page Typically offer own directory, search engine, and ability to tailor info to user’s needs

7. 7 Now and Later Download Publisher Project and begin work on it Due March 27 th Review Pages 340-365 in Office