1. YOUR BEST CHOICE

2. Today’s Meeting Dale Carnegie Training: Who we are Our marketing position and quality Where we are and where we’re going What you get as a franchisee The commitment required Key characteristics of a franchisee

3. We conduct ourselves and our business according to the principles and teachings of Dale Carnegie. To support our franchisees to be the premier, local corporate training and development partner of organizations everywhere in the world, producing measurable business results. To help our franchisees achieve extraordinary business results for their clients and themselves by continually improving the brand’s reputation for excellence in content, delivery and franchisee support. Values Vision Mission

4. It all began… How to Win Friends and Influence People How to Stop Worrying and Start Living The Quick and Easy Way to Effective Speaking Over 95 years ago… Dale Carnegie’s landmark books changed the way people get things done.

5. Through the Years… Dale Carnegie’s proven principles have been expanded and updated to keep pace with workplace changes Today Dale Carnegie Training programs are delivered globally: in over 70 countries in more than 27 languages by 2,800 certified trainers 80 28 2,400

6. Wall Street Journal & FRANdata

7. Proven Market Positioning More than 8,000,000 successful participants Position: a local resource connected to the world We understand local conditions and global issues We’re there when you need us Travel costs eliminated Virtually no downtime

8. Our core competence is our facilitation skill – a proprietary methodology that you acquire with your franchise Our trainers undergo the most sophisticated certification process in the industry Annual refresher training is required Trainers must be re-certified every three years Extensive offering of programs that get results The Dale Carnegie Competitive Edge

9. Quality Management Systems – ISO 9001 Certified Product Development and Customization Trainer Development and Certification Assessment Service The vast majority of North American locations are accredited by the Accrediting Council for Continuing Education and Training (ACCET) Courses recommended for college transfer credit by the American Council on Education (ACE) Quality You Can Rely On

10. A worldwide franchise network operating on six continents Three-year history shows a growth rate that is faster than the industry average Continue to expand and develop franchise opportunities globally Select franchise opportunities available for qualified candidates Current Position and Future Goals

11. What You Get as a Franchisee

12. As a Franchisee You Get a) Business Model A Dale Carnegie Training approved marketing model A Dale Carnegie Training approved and proven sales model Proprietary client and class administrative software New Franchisee training at New York Headquarters On-going sales training Instructor training and certification Field support at your location An array of marketing programs to utilize An “on the job training” apprentice program

13. As a Franchisee You Get b) Corporate and Local Websites On-line registration process A variety of leads and inquiries Opportunity to build e-mail database through opt-in features Customized local e-newsletter, tips column and other electronic materials

14. As a Franchisee You Get c) www.sales.dalecarnegie.com Marketing Materials Brochures, Flyers, Mailers Internet Banner and Print Ads and Press Releases Market Research Case Studies, Industry Studies, etc. E-Tools E-newsletters E-Flyers Case Studies Selling Models, Proposals & Presentations Branding Access to logos and corporate guidelines And much, much more…

15. As a Franchisee You Get d) Sales and Product Support Proposal writing assistance used in responding to customers needs Product tailoring staff to customize and tailor new and existing products for Franchisee’s clients Participant evaluation – offers credibility for individual or group measurement Carnegie University – offers training events for new and existing Trainers Rapid Response Trainer Team (R2T2) – Trainers can be deployed to any territory for short-term support. Best Practices Website & Live Training – proven practices from our field available online and via classroom training.

16. As a Franchisee You Get e) An Active Customer Base Adidas Airbus Ahold American Express Boeing Cargill Expro John Deere To Help Drive Revenue A partial list as of 2009 Marske Mobily Oracle Siemens Syngenta Time-Warner Wal-Mart Wipro

17. As a Franchisee You Get f) Networking Franchise Association for peer support and idea sharing Regional Meetings Held in multiple locations Annual Convention Award Programs Keynote Speakers Best Practices Workshops Awards Banquet

18. Investment Required Number of Units vary with size and revenue potential of the territory Area Development Agreements available Territories available in select markets Franchise fee is $20,000 per unit

19. Financial Commitment 12 % Royalty 3% Marketing Contribution 5% Local Marketing Investment Required 10-Year Term with Renewal Options Guaranteed Minimum Production

20. Becoming a Franchisee The exclusive right to deliver Dale Carnegie live training in a defined and protected geographic area The power of a world famous brand with proven results Access to training and field support A continuing stream of new products and new marketing ideas The immediate right to service Global Accounts in your territory

21. In Conclusion If owning a Dale Carnegie Training franchise is the business opportunity that offers the challenge and the lifestyle that meets your needs, then continue to read and discover what Dale Carnegie Training looks for in a successful franchisee.

22. Previous business or franchise experience Ability to follow a proven system Selling and/or managerial background Active in business, civic, and social organizations A professional business approach An established business network Become the owner/operator Franchisee Characteristics

23. An internationally recognized brand Over 95 years of experience and growth Time-tested and successful system Proven principles; ever-changing products Recognized resale value of our franchises Five Major Reasons to Invest in a Dale Carnegie Training Franchise

24. The Dale Carnegie Training Franchise For yourself but not by yourself For info, call David Fagiano 631.415.9338 or david.fagiano@dalecarnegie.com