1. HDX 7000 HD Video Conference System Sales Training

2. Learning Objectives
Upon successful completion of this training, you will be able to:
Explain the value and positioning of the HDX 7000
Identify ideal HDX 7000 applications and targets
Identify key benefits for the HDX 7000 Series
Competitively differentiate the HDX 7000
Summarize how the HDX 7000 extends the benefits of UltimateHD™

3. HDX 7000 Room System Position in the Portfolio
Video Endpoints
Partner Integration
Conference Bridge
Management & Scheduling
Video Recording, Streaming & Content Management
Security & NAT/FW Traversal
Security & NAT/FW Traversal
Where it fits in the portfolio

4. HDX 7000 Room System Position in the HDX Series
Desktop
Group Systems
Professional
HDX 4000
HDX 7000
HDX 8000
HDX 9000
UltimateHD
VSX 3000
VSX 5000
VSX 6000
VSX 7000s
VSX 7000e
VSX 7000
Polycom offers a wide range of video conferencing systems from the desktop to performance grade products. Shown here are three distinct system categories and the associated products.
Desktop: for desktop we have two types of solutions software application that runs on a Personal Computer with a web camera, PVX, or a desktop video conferencing system with an integrated 17” LCD display the V700 or VSX 3000…
Office: for the small office Polycom has the V500, a set-top system with an electronic PTZ integrated camera. Additionally, some customers find the V700 and VSX 3000 meet their needs in the small office.
Conference Room:
Entry / Mainstream: VSX 7000s set top or the VSX 7000e available in a split form factor a variety of options are available with the VSX 7000s and VSX 7000e products including content sharing and multi-point capabilities
Performance: VSX 7000 series as well as the new Polycom HDX 9000 series offer integrator class performance.
PVX
V700
V500
Essential 4 4

5. Polycom HDX Series - Positioning
Personal/Desktop
Application Driven HD Conferencing
Mainstream HD Conferencing
High Performance Solution
Powerful multimedia HD desktop
HD for multiple environments
Feature rich HD conferencing platform
Rooms that require complete integration
High Definition: 720p at 30fps
Standard Definition: 4 CIF below 1 Mbps
High Definition: 720p at 30fps above
20” LCD HD Monitor with 1 DVI input for PC or other video input
3 video inputs
2 or 3 video outputs
3 or 4 video inputs
4 or 5 HD Video Inputs
4 video outputs
4-way internal multipoint
8-way internal multipoint (up to 8 Mbps)
Siren22 StereoSurround™
H.323, H.320 and SIP support
AES Encryption
Intuitive keypad for control
Advanced QOS – Lost Packet Recovery
People+Content
People on Content
People On Content
Dual microphone elements for stereo separation and pickup
HDX Digital 3-element Microphone Array
Analog phone line for audio-one users
Analog phone line for audio-only users
Integration with SoundStructure or next generation conference phone
Video products from Polycom offer critical signature benefits across the various lines.
Beginning with the price leading v-series product line, People + content IP allows video and voice participants to share content cable-free! StereoSurround separates multiple voices with converstaional stereo making the conversation natural. Siren 14 in the V-Series and VSX, and Siren 22 in the HDX product line completely eliminates listening fatigue with the clearest audio in the market. Polycom’s video products enable SIP benefits from desktop to boardroom with SIP support. Keeping every conference secure is critical and Polycom delivers with standards-based encryption.
iPriority provides the industry's most comprehensive Quality of Service features for IP networks.
Users can maneuver through Polycom’s products with ease using the consistent, well-designed Polycom User Interface.
The VSX and HDX product lines offer the highest image clarity and most natural motion handling with Pro-Motion.
Progressing from one type of communication, like a phone call, to another, such as a video call is simply a button away with Polycom’s phone integration options; SoundStation VTX 1000 for the VSX products, and the Next Generation conference phones for the HDX products.
The HDX 9000 series offer people on content; a remarkable new way to share content and the presenter in a single stream-ehancing the overall experience, engaging the far side like never before!
Lastly, High Definition… the HDX 9000 series offers true HD with 720p at 30frames per second.

6. HDX 7000 Room System
The value of the HDX 7000 is that it provides a high-quality conferencing experience for users who are new to video communications or looking to enhance their existing network.
The HDX 7000 is a superior solution for small to medium sized enterprises and education institutions looking to widely deploy video.

7. HDX 7000 Key Benefits
Delivers HD video beyond traditional conference room settings
Expands pool of teams and individuals sharing knowledge
Increases adoption and use of existing video investments
Add value to any meeting with flexible HD content sharing
Share content in HD with People+Content
Easily and securely integrate across your standards-based network
Rely easily on flexible connection options: H.323, SIP, BRI, PRI and serial applications
Securely share sensitive documents or records with embedded AES
Easily dial any meeting room by accessing “recent calls” or your company directory right from the home screen
UltimateHD Experience (HD Audio, HD Video & HD Content)
Incredible, life-like video quality in every call
Polycom EagleEyeTM HD Camera provides precise motion and color
12 x Optical Zoom
Quiet operation
Natural and realistic video reproduction in HD (1-4M) and 4CIF (starting at 256K)
Attach other HD cameras to share static and multimedia content in full motion
Powerful audio provides for an amazingly natural experience
Siren22™ (100Hz – 22kHz range) in StereoSurround™
Patented audio handling, noise handling
Eliminates unwanted noise with keyboard noise reduction technology
VoIP or Analog speakerphone capabilities
Enhance every call with flexible and innovative content sharing capabilities
People+Content™ and People+Content IP
Standard H.239 allows for complete interoperability with other video communication systems
People On Content™
User can become part of their presentation and keep audience’s attention on the far site/s
Deliver amazingly high impact video in any application
Fully engage the entire classroom with precise motion, crisp color and broad coverage
See every facial expression during intense negotiations with 12X Optical Zoom
Move the camera around the boardroom without noisy interruptions - quiet operation
Enjoy highest quality at any bandwidth with HD at 1M+ and 4CIF from 256K
Increase understanding and enjoyment with rich, clear audio
Hear the surgeon AND the stethoscope in perfect detail with Siren22™ audio
Distinguish every voice at the table effortlessly with StereoSurround™
Eliminate auditorium echo and HVAC fans with patented audio handling
Ensure the Commander hears you - not your keyboard - with keyboard noise reduction
Remain flexible and uncluttered with direct VoIP direct dialing capabilities
Add value to any meeting with flexible and innovative HD content sharing
Share the full experience of your next marketing campaign – static or multimedia – with alternate HD peripherals
Include court documents effortlessly with standard-based People+Content™ (H.239)
Share content wirelessly and from remote locations with People+Content IP
Easily and securely integrate across your standards-based network
Flexible connection options: H.323, SIP, BRI, PRI and serial applications
Securely share sensitive court documents or patient records with embedded AES
Easily dial any meeting room by accessing “recent calls” or your company directory right from the home screen
Flexibility in bandwidth for content sharing or multipoint option
Enjoy the ultimate multimedia experience with calls speeds up to 2 Mbps
Join up to four teammates with the click of a button using internal multipoint
Add complex content with consistent overall quality - bandwidth automatically adjusts toward to Content or People depending on demand

8. HDX 7000 Use Case Applications
Enterprise
Turn-key in small to medium sized conference room
Widespread user adoption of video
Easy to deploy
High performance
New and existing users of video
Education
Small or medium sized classroom
Enable affordable distance learning
Simple to use
Bring specialty classes to more students

9. Competitive Advantages and Positioning

10. Competition
The HDX 7000 is based upon the same processing technology as the HDX 9000 Series.
The HDX 9000 Series was rated independently by Wainhouse Research as the top HD communications system in the marketplace.
Polycom offers the UltimateHD™ Experience
HD Voice allows you to distinctly hear every sound you need to hear and none that you don’t
HD Video provides the sharpest, clearest images in vivid, natural color and full motion
HD Content allows you to share the full value of your work in any application

11. Boxing Out the Competition
Primary Competition
Tandberg Edge 75 / 85
LifeSize Express / Team MP

12. HDX 7000 vs. Tandberg Edge 95, 85 & 75 HDX 7002 HDX 7001 Edge 95
Max data rates H.323
SIP
ISDN
2 Mbps
2 Mbps 2 Mbps
2 Mbps 2 Mbps
512 kbps
1.1 Mbps
384 kbps
768 kbps
128 kbps
Content sharing H.239
P+C IP
Yes – PC or MAC
Yes
~VNC
Audio kHz
StereoSurround No
Video 1280x720 resolution
30fps (108k macroblocks/sec)
Camera Video Quality Zoom
Full Motion True colors x
Full Motion True colors
12x
Tiling Motion Yellow Video Loud Cam Noises 7x
Int. Multipoint @
4 x 1,288 kbps
4 x 768 kbps
Bandwidth CIF (SD) HD
Up to 960Kbps
1 – 2Mbps
Up to 2 Mbps
Up to 1.1 Mbps
1.1 or 1.4 – 2Mbps
1.1
IO/Back panel In
Out
3 (2HD, 1SD)
5 (2HD, 3SD) 4 (1HD, 3SD)

13. HDX 7000 vs. LifeSize Room / Team / Express
Max data rates H.323
SIP
ISDN
2 Mbps
2 Mbps 2 Mbps
2 Mbps 2 Mbps
5 Mbps No
2.5 Mbps
1.5 Mbps
Content sharing H.239
P+C IP
Yes – PC or MAC
Yes
Yes No
Audio kHz
StereoSurround
Video 1280x720 resolution
30fps (108k macroblocks/sec)
Camera Video Quality Zoom
Full Motion True colors x
Full Motion True colors
12x
Tiling Motion, Focus Issues, Reddish colors, 4x
Int. Multipoint @
4 x 1,288 kbps
6 x 833 kbps 4 X 1,250 KBPS
No & Yes with MP
Bandwidth CIF (SD) HD
Up to 960Kbps
1 – 2Mbps
Up to 2 Mbps
1 – 5Mbps
1 – 2.5Mbps
1 – 1.5Mbps
Lost Packet Recovery
IO/Back panel In
Out
3 (2HD, 1SD)
5 (3HD, 2SD)
1 (1HD)

14. HDX 7000 Key Benefits
Expect ultimate performance regardless of IP network conditions
Provide consistent quality to/from home workers or field deployments with incredible QoS for IP packet loss
Enjoy the expert lecturer in remarkable clarity – even on ‘dirty networks’ or over the public Internet
Confidently share complete X-Ray’s, MRI’s or live diagnostics despite packet loss of 5% or more
Competitor at 5% packet loss
Polycom at 5% packet loss

15. Integrated HD Video Conferencing Portfolio
HDX Series Video Endpoints
UltimateHD from Desktops to Auditoriums
RMX 2000 Conference Platform
HD Continuous Presence
PSTN voice & multi-language support
ReadiManager SE200 Conference
Management and Scheduling Application
V3: Added scalability, multi-language support, and support for all new HDX endpoints

16. Questions to ask
Do you want to have the ability to have a flawless call over your IP network or the Internet?
Lost Packet Recovery will assure you do
Do you want a camera that be able to capture all areas of your room with clarity and true color representation?
The Polycom EagleEye has a 12x Optical zoom and offers a very natural experience for all users
Do you want to share your work the way it was meant to be seen?
With People+Content, you can send your graphics, spreadsheets, etc. in HD

17. HDX 7000 Packaging

18. HDX 7000 Product Options HDX 7001 & HDX 7002 Base Package XL Package
XLP Package
HDX 7001 (Standard Definition) Codec
HDX 7002 (High Definition) Codec
Polycom EagleEye™ Camera
2 Mbps line Rate
4 Mbps line Rate
1 HDX Microphone Array
1 HDX Remote Control
People+Content, People+Content IP
2nd Monitor Option
Internal 4-way multipoint bridge

19. HDX 7000 Packaged Solutions
All pieces and parts in a single part number, for a single price
Slim design with wheels, easy to move
Maximize space in small conference rooms with the HDX Wall Mount
HDX 7000 Codec
HDX 7000 Single Screen
Media Center on Pedestal
Optional caster kit available
Note that the codec slides nicely behind the display for a turn-key wall mount or pedestal solution.
Worldwide availability means easy purchasing decisions for global organizations!

20. HDX 7000 Series Technical Specifications
Bandwidth & maximum resolution
2 Mbps standard
4CIF Resolution
HD from 1 Mbps
4CIF / 4SIF
256 Kbps -2 Mbps
Kbps up to 1mbps
Content
Up to 1280x1024 input, 1024x768 output
1 – 2 Mbps
Video Inputs
1 EagleEyeTM HD Cameras (HDCI)
1 – S-Video
1 – DVI-I
1 EagleEye HD Camera (HDCI)
Video Outputs
1 – DVI-I (optional)
1 – S-Video (i.e. DVR)
Audio
2 Polycom microphone arrays supported
3 in / 2 out All stereo
3 in / 2 out
All stereo

21. HDX 7000 System I/O VCR/DVD H.320 Network Interface Link
Input \ Output
H.320 Network Interface Link
Kensington Lock
PC Audio Input
Main Audio
Out
USB 2.0
Polycom Conference Link
Serial RS-232
Aux Audio In
USB for soft update
DVI-I Input
Main Monitor (HD)
2-Port 10/100 Switch
Eagle Eye HD Camera Input
AUX Video I/O
Optional 2nd Monitor (HD)

22. HDX 7000 Go to Market Resources

23. HDX 7000 Sales Tools and Information
Online Video Briefings and Trainings
Streaming video on the VMC 1000
Data Sheet, Features and Benefits, FAQs, Quick Reference Guide
Product Bulletins (per product for each Theatre)
Competitive Analysis
LPR Comparison
All tools posted to the PRC on January 11, 2008

24. Dates/Next Steps/Launch Activities
Announcement at Sales Conference on 1/21
Information readily available on on 1/21
No demo units available until units ship
First customer ship early March, 2008

25. Goals and Targets
The HDX 7000 is projected to be take a 30% share of the HDX marketplace
This is based upon similar products in the VSX product family

26. Contacts PlanetPolycom VMC Product Marketing Product Management
Product Marketing
Bob Knauf, Sr. Product Marketing Mgr., Austin,
Laura Shay, Director of Product Marketing, Austin
Product Management
Steve Zabriski, Sr. Product Management Mgr., Austin,
Pete Tao, Director of Product Management, Austin

27. HDX 7000 Value Proposition
The value of the HDX 7000 is that it provides a high-quality conferencing experience for users who are new to video communications or looking to enhance their existing network.
The HDX 7000 is a superior solution for small to medium sized enterprises and education institutions looking to widely deploy video.

28. Live long and prosper.