1. PR CAMPAIGN: BEAUTY BUS FOUNDATION CONTACT: ASHLEY KELLAM XYZ PUBLIC RELATIONS KELLAM@BC.EDU (555) 555-5555

2. Beauty Bus Foundation Location: Los Angeles, CA Founders: Alicia Marantz Liotta & Wendy Marantz Levine Service: In-home beauty and grooming treatments Clients: terminally and chronically ill patients & primary caregivers Goal: allow clients to escape their disease, feel beautiful, raise self-esteem, and enhance quality of life

3. Objectives Increase donations Build and maintain awareness Encourage volunteerism Continue the the pursuit of empowering and lifting the spirits of Beauty Bus clients

4. Napoleon Perdis Location: Los Angeles, CA CEO and Founder of Napoleon Perdis Cosmetics, NP Set for Target, Napoleon Perdis Makeup Academy Professional celebrity makeup artist Mission: Celebrate and elevate women’s natural beauty with confidence-boosting products

5. Partnership – 3 Contributions 1.Monetary Donation a)Net proceeds from sales of Marshmallow Foaming Makeup Remover 2.Volunteer time and makeup services a)10 visits scheduled (this year) 3.Personally promote and raise awareness and funding a)Strong media presence b)Philanthropic persona

6. Target Markets Women 25-65 years Los Angeles and surrounding areas Affluent economic demographic ◦Purchase products that support the cause ◦Direct donations Personal connections Indirect connections

7. PR Strategies Traditional ◦News Release to announce partnership ◦Pitch story to L.A. Times (Living Section) ◦Media Alert (select local media) Social Media ◦Personal Facebook & Twitter accounts ◦Campaign Facebook & Twitter accounts ◦New Blog

8. Contract = 1 Year Monday, May 9 th – Announce Partnership Monday, May 16 th – Pitch to L.A. Times Tuesday, May 17 th – Media Advisory Monday, May 23 rd – First Joint Visit ◦Media Invited TBD – Charity Event hosted by Napoleon Perdis

9. Closing Statement

10. Thank you! Questions, comments, concerns?