1. Parisut
Thai Cold Pressed Organic Extra Virgin Coconut Oil Budget: 100,000 Baht
Nattamon Sarajoti (Kam) ID:

2. Outline Background Target Audience Key Communication PR Objectives
PR Strategies
Target Press
PR Ideas
Promotional Partners

3. Background Brand: Parisut
Product: Parisut Thai Cold Pressed Organic Extra Virgin Coconut Oil
Coconut oil
Extensively used as “traditional medicine” among Asian and Pacific populations.
Multi usages of “Coconut oil”
Improve the health of your scalp and hair
Natural fresh cleanser, makeup remover, and skin care oil
Drinking coconut oil helps to fight off disease and illness due to antiviral, antifungal, and antibacterial properties.
100% Organic ingredients.
Certified by Bioagricert s.r.l. Premieum product of Thailand
Address: Mata Miracle.Co, Ltd 11/17 Ratchada Road Yannawa Bangkok, Thailand 10120
Contact: Mobile: Fax:
Website:

4. Target Audience Primary Thai females age 30-50 years old
Middle to high class
Renaissance women (active, caring, affluent, or influential mom)
Interested in healthy living and organic products
Income: 20,000 – 100,000 Baht per month
Secondary
Thai female university students
Age between 18 – 25 years old
Beauty- loving
Conscious of one's internal & External appearance
Loving nature & interested in organic products
Income: 8,000 – 20,000 Baht per month

5. Key Communications Brand: Parisut Product: Organic Coconut Oil
“The amazing healing power of Parisut. It is the ultimate health care experience.”
Special: Multi purpose organic health care
Size & Price
A bottle of Coconut oil 300 Baht (250 ml)
550 Baht (500ml)
1,000 Baht (1,000 ml)
Gift set 1,500 Baht – Include Virgin Coconut Oil (500ml), facial & body soap, and enrich hair conditioner.
Contact: Mobile:
Website:
Facebook :

6. PR Objectives
Targeting wide ranges of media based on the idea of “Natural and Organic product for multi usages.”
To place a review tested by a Thai famous make up artist on a Thai health & beauty television program.
To be involved on the radio talk about “the benefits of coconut oil” tested by Dermatological Association of Thailand.
To place an interview recommended by Dermatological Association of Thailand publish on a Thai health magazine.
Multi social events which contributes to charity. (Multi activities including a Dermatologist interview, Fashion show, and charity)

7. PR Strategy
Emphasize the important role of Natural organic product to Thai society through different media.
Access to the target audience through different types of media.(Television show, book, Radio talk, and magazine)
Get the audience interest by presenting product reviews from the expert and authority. (Dermatological Association of Thailand and Napassorn Buranasiri who is the Thai famous makeup artist from “Momay Pa Plearn on Youtube channel)
Build a good image for Parisut company by setting up a charity through the social event which will contribute to the society. (A project raising money to help Homeless & Hopeless people in the society to make a better life. )

8. Target Press Health’s Press Magazine Cheewajit Magazine Book
Health and Beauty genre: Coconut Oil Miracle (Author: Panit Tanasuk)
Online Press :
Youtube health and beauty channel : Spokedarktv
Parisut Facebook page
Mass Media/ Telecommunications
Health &Beauty television programme: Pooying Tueng Pooying (Woman to woman)
Radio channel: Chiang Mai radio Citylive FM MHZ Health time everyday at(10:00 – 12:00 AM)

9. PR Ideas PR Ideas Rationale Target Media Cost
Presented on a beauty television programme
Review from a Thai famous make up artist using “Parisut Organic coconut oil” during the show
Pooying Tueng Pooying (Woman to woman)
20,000 Baht
Campaign about the “Organic Coconut oil benefit” for a healthy living
Promote the benefits of organic coconut oil through the health talk section
Chiang Mai radio Citylive FM MHZ (10:00 – 12:00 AM)
5,000 Baht
Press release on a Thai health magazine.
Recommendation and review from Dermatological Association of Thailand
Cheewajit Magazine
15,000 Baht
Press release on a Health and Beauty book
The book is all about amazing properties of coconut oil. Parisut company is the sponsor. (Photos and info are included)
“Coconut Oil Miracle” written by Panit Tanasuk

10. PR Ideas PR Ideas Rationale Target Media Cost Social Event & Charity
At Central Plaza Chiang Mai Airport
Interview a dermatologist about “the dangers of chemical ingredients in skin care product”
Fashion show from Thai well known actress and singer (Toey Jarinporn & Myria Alexandra Benedettii)
(For this part, the budget and contract is done directly by the company)
Charity – raising money to help hopeless & homeless people in the society to make a better life.
Entertainment news on Television channels 3 and 9
Social network (Facebook and Instagram of celebrities and consumers at the department store
30,000 Baht

11. Promotional Partners Natural product shops and services
Herb Basics (344 Tapae Road)
Mamma Sumunprai (Nimmanhaemin soi17)
Cheeva Spa (4/2 Hussadhisewee Rd)
Oasis Spa (3 branches in Chiang Mai)
Rarin Jinda Wellness Spa Resort Chiang Mai
(14 Charoenraj Road)

12. Thank you!