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| PRIMELINE.COM | »FRESH IDEAS WEBINAR 1 1. | PRIMELINE.COM | »FRESH IDEAS WEBINAR 2 THANKS FOR JOINING US TODAY! Host Jeff Lederer, President Moderator.

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Presentation on theme: "| PRIMELINE.COM | »FRESH IDEAS WEBINAR 1 1. | PRIMELINE.COM | »FRESH IDEAS WEBINAR 2 THANKS FOR JOINING US TODAY! Host Jeff Lederer, President Moderator."— Presentation transcript:

1 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 1 1

2 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 2 THANKS FOR JOINING US TODAY! Host Jeff Lederer, President Moderator David Fiderer, Director of Marketing

3 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 3 » Discuss trends, hot markets, new items and selling ideas » Introduce new items before they are released the industry » Interactive Format – send questions and comments during webinar Webinars take place during the last week of each month MONTHLY WEBINAR SERIES

4 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 4 TODAY’S AGENDA HIDDEN GEMS UNDER $5 AND A FALL SNEAK PEEK » Selling Ideas » Potential Markets & Applications » Case Histories

5 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 5 END-BUYERS’ MAIN REASONS FOR BUYING UNDER $5 Source: PPAI Study – A Study of Consumer and Buyer Reactions » To create awareness for a product or service » Thank you gift for customers » Motivational tool for employees, salespeople or dealers » To acknowledge anniversaries or service to the company » To communicate a non-marketing message (i.e. company picnic)

6 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 6 END-BUYERS’ FAVORITE PROMOTIONAL PRODUCTS Source: PPAI Study – A Study of Consumer and Buyer Reactions » Food Gifts (58%) » Shirts & Caps (50%) » Tech Items (46%) » Items that collect or convey – bags, notebooks, briefcases (46%) » Writing Instruments (40%) » Items that entertain – puzzles and games (39%)

7 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 7 MOST COMMONLY PURCHASED ITEMS UNDER $5 Source: PPAI Study – A Study of Consumer and Buyer Reactions » Tech items » Pens » Notepads

8 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 8 HOW DO WE DEFINE A HIDDEN GEM » An under-the-radar item that sells well with little or no promotion » Or, the item’s current sales volume through June exceeds total for all of 2012

9 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 9 HIDDEN GEMS UNDER $5 » Selling Ideas: Wireless & Technology Companies, Cleaning Services, Trade Show Giveaway NEW! MOBILE PHONE HOLDER WITH SCREEN CLEANER PL-1208 AS LOW AS $2.25 (C) NEW! GUMBITE ® CLIPPI CABLE MANAGER PL-4471 AS LOW AS $1.59 (C) NEW! FOLDABLE TABLET EASEL PL-4283 AS LOW AS 89¢ (C) Desk Tech PL-4471

10 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 10 HIDDEN GEMS UNDER $5 Tech – Touch Stylus Pens » Selling Ideas: Meeting Gift, Mobile Sales Force, Conferences, Companion Piece NEW! TOUCH STYLUS AND CLEANER PL-4259 AS LOW AS $1.19 (C) NEW! ERGO STYLUS/BALLPOINT PEN FOR TOUCHSCREEN MOBILE DEVICE PL-3928 AS LOW AS 98¢ (C)

11 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 11 Ergo Stylus/Ballpoint Pen for Touchscreen Mobile Devices (PL-3928) Challenge: An international wireless company wanted to promote its new bundled service package to new and existing clients. The new package featured heavily-discounted mobile service accompanied by internet, satellite television and traditional phone service. They wanted a low cost item that could be mailed inexpensively to communicate the benefits of their new package, specifically to mobile device users. Solution: After collaborating with a Prime Line ® inside sales representative, the distributor recommended Prime’s PL-3928 Ergo Stylus/Ballpoint Pen for Touchscreen Mobile Devices. The company loved the sleek ergonomic design as well as the multi-function messaging the product offered. Imprinted with the company logo along with the new service package name, phone number and website, the pen was packaged with literature and sent to 50,000 new and current subscribers in a specific geographic region. Result: After the initial mailing, new subscriptions increased by 38%; and, 64% of existing subscribers upgraded to the new service package. The promotion was deemed so successful it was repeated in other areas resulting in orders exceeding 200,000 units to date. SUCCESS STORY

12 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 12 HIDDEN GEMS UNDER $5 Desk Items » Selling Ideas: Business Gift, Education, Conference Gifts ECO MINI-STICKY BOOK WITH RULER PL-4410 AS LOW AS $1.49 (C) NEW! PAPER CLIP TUMBLER PL-3829 AS LOW AS $2.98 (C)

13 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 13 HIDDEN GEMS UNDER $5 Fitness » Selling Ideas: Wellness Programs, Health Fairs, Hospitals, Health Insurance Companies CHAMPION’S JUMP ROPE PL-4402 AS LOW AS $3.29 (C) STRIDE PAL/BOTTLE COMBO PL-8803 AS LOW AS $4.99 (C)

14 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 14 HIDDEN GEMS UNDER $5 Golf » Selling Ideas: Golf Outings, Country Club Pro Shops, Beverage Companies GOLF CAN HOLDER PL-0803 AS LOW AS $4.25 (C) NEW! HAND TOWEL WITH GROMMET PL-4385 AS LOW AS $4.98 (C)

15 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 15 HIDDEN GEMS UNDER $5 Spectator Sports » Selling Ideas: Football & Baseball-Themed Promotions, Youth Sports Fundraisers, Booster Clubs, Schools NEW! CUSHION CINCHPACK LT-3013 SALE $3.29 (C) 100 MIN. NEW! ROUND STADIUM CUSHION LT-3012 AS LOW AS $1.85 (C) NEW! JERSEY STRING-A-SLING BACKPACK LT-4362 SALE $3.98 (C) 75 MIN.

16 | PRIMELINE.COM | »FRESH IDEAS WEBINAR NEW! ACCORDIAN WATER BOTTLE PL-4071 AS LOW AS $2.69 (C) 16 HIDDEN GEMS UNDER $5 » Selling Ideas: Events, Schools, Expand Theme PL-4071 NEOPRENE FLEXI-BOTTLE PL-4415 AS LOW AS $4.25 (C)

17 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 17 HIDDEN GEMS UNDER $5 Drinkware » Selling Ideas: Hospitals, Doctor’s Offices, National Nurse’s Week, National Doctor’s Day NEW! DOCTOR FLEXI-BOTTLE PL-4364 AS LOW AS $2.50 (C) NEW! NURSE FLEXI-BOTTLE PL-4363 AS LOW AS $2.50 (C)

18 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 18 HIDDEN GEMS UNDER $5 Outdoor Items » Selling Ideas: Beach & Pool-Themed Promotions, Beach Bars & Restaurants, Company Outings, Hotels & Resorts NEW! WATERPROOF BAG PL-4365 AS LOW AS $1.98 (C) CLASSIC BEACH BALL PL-4000 AS LOW AS $1.19 (C) PL-4365 NON-WOVEN DRAWSTRING LUNCH TOTE LT-4304 SALE $2.49 (C) 100 MIN.

19 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 19 HIDDEN GEMS UNDER $5 Headwear » Selling Ideas: Company Outings, Cause-Related Marketing Events, Trade Show Giveaway, Company Stores NEW! 6-PANEL STRUCTURED COTTON CAP WITH SANDWICH VISOR PL-4298 SALE $3.69 (C) 144 MIN. NEW! ECONO VISOR CAP PL-4294 AS LOW AS $1.69 (C)

20 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 20 Please Submit Your Questions Now Comments or Questions?

21 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 21 FALL SNEAK PEEK Pre-Launch of 2014 Product Line » We are pre-launching our 2014 line starting in September » Heavy emphasis on tech items » Inventory for key tech items will arrive in early September » Inventory for an additional 75 new items will arrive in November

22 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 22 FALL SNEAK PEEK Mobile Chargers » Selling Ideas: Holiday Gifts, Meeting & Room Gifts, Wireless Carriers, Technology Companies, Safety Programs NEW! MOBILE CHARGER WITH LED LIGHT PL-4449 AS LOW AS $39.95 (C) Capacity: 4000 mAh – 20 hours of power for cell phones; 4 hours for an iPad ® Capacity: 5200 mAh – 30 hours of power for cell phones; 6 hours for an iPad ® NEW! ULTRA-SLIM MOBILE CHARGER PL-4448 AS LOW AS $45.95 (C)

23 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 23 FALL SNEAK PEEK Wireless Audio Devices » Selling Ideas: Holiday Gifts, Music & Entertainment Companies, Radio Stations, Teen Promotions, Travel Promotions NEW! BLUETOOTH ® STEREO HEADPHONES/FM RADIO PL-4268 AS LOW AS $43.95 (C) NEW! BLUETOOTH ® MINI-BOOM SPEAKER/FM RADIO PL-4407 AS LOW AS $39.95 (C) NEW! BLUETOOTH ® CYLINDER MINI SPEAKER PL-4404 AS LOW AS $28.95 (C)

24 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 24 FALL SNEAK PEEK Tablet Sleeve » Selling Ideas: Mobile Sales Force, Multi-Function Theme, Holiday Gifts NEW! SLIM-WAVE ® IPAD ® / TABLET SLEEVE/STAND LG-9134 AS LOW AS $17.95 (C)

25 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 25 FALL SNEAK PEEK Journals » Selling Ideas: Holiday & Meeting Gifts, Real Estate/Gift for New Homeowner, Accounting Firms, Museums Gift Shops NEW! VENEZIA JOURNAL LG-9257 AS LOW AS $7.95 (C) NEW! JUNIOR TUSCANY JOURNAL LG-9261 AS LOW AS $4.50 (C)

26 | PRIMELINE.COM | »FRESH IDEAS WEBINAR Tuscany Journal Gift Sets 26 FALL SNEAK PEEK » Selling Ideas: Holiday Gifts, Professional Services Companies, Continuity Programs NEW! TUSCANY JOURNALS COMBO LG-9218 AS LOW AS $15.95 (C) NEW! FERRERO ROCHER ® CHOCOLATES & JUNIOR TUSCANY JOURNAL GIFT SET LG-9217 AS LOW AS $13.95 (C)

27 | PRIMELINE.COM | »FRESH IDEAS WEBINAR Introducing Fully Customized Journals! Fast! Domestic! 27 NEW DECORATING OPTIONS FULL-COLOR BELLY BAND JUMBO DEBOSS » For Complete Details: See primeline.com/CustomJournals Available for: LG-9207 Textured Tuscany Journal LG-9221 Tuscany Journal

28 | PRIMELINE.COM | »FRESH IDEAS WEBINAR Introducing Fully Customized Journals! Fast! Domestic! 28 NEW DECORATING OPTIONS » For Complete Details: See primeline.com/CustomJournals Available for: LG-9207 Textured Tuscany Journal LG-9221 Tuscany Journal IMPRINTING ON INSIDE FRONT COVERSIMPRINTING ON INSIDE BACK COVERS FULL-COLOR CARDS FOR INSERTION INTO BACK POCKET

29 | PRIMELINE.COM | »FRESH IDEAS WEBINAR Leeman Tuscany Journal with 29 NEW DECORATING OPTIONS TUSCANY JOURNAL LG-9221 AS LOW AS $9.98 (C) Running Charge: 95¢ (G) Set-up Charge: $100 (G)

30 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 30 PRIME FRESH IDEAS INITIATIVE » We introduce new items every month all year long » Visit primeline.com on the first of every month NEW! 3-D LUNCH BAG LT-3066 AS LOW AS $14.98 (C) Folded flat shows full 3-D effect

31 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 31 NEW ITEMS FOR AUGUST NEW! GUMBITE ® STANDI DESK ORGANIZER PL-4477 AS LOW AS $10.95 (C) NEW! GUMBITE ® PULLI CABLE ORGANIZER PL-4478 AS LOW AS $3.95 (C) NEW! GUMBITE ® SPINNI CABLE ORGANIZER PL-4479 AS LOW AS $2.98 (C) Available 8/15

32 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 32 2013 GIFT COLLECTION CATALOG Send catalog requests to: samples@primeline.com samples@primeline.com For 4 or more copies, please provide a UPS or FEDEX shipper number » 72 Pages with 26 New Items » Print & Digital Versions » Customizable Covers for Both Versions » Print Version Available August 12th

33 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 33 FREE HIDDEN GEMS SAMPLE KIT To Order: E-mail samples@primeline.com samples@primeline.com UPS or FEDEX shipper # required Use promo code: GEMS EXCLUSIVE OFFER FOR WEBINAR ATTENDEES

34 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 34 THANKS FOR ATTENDING We Hope to See You Again Next Month For a copy of this presentation, please e-mail webinar@primeline.comwebinar@primeline.com


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