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| PRIMELINE.COM | »FRESH IDEAS WEBINAR 1 1. | PRIMELINE.COM | »FRESH IDEAS WEBINAR 2 Host Jeff Lederer, President THANKS FOR JOINING US TODAY! Moderator.

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Presentation on theme: "| PRIMELINE.COM | »FRESH IDEAS WEBINAR 1 1. | PRIMELINE.COM | »FRESH IDEAS WEBINAR 2 Host Jeff Lederer, President THANKS FOR JOINING US TODAY! Moderator."— Presentation transcript:

1 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 1 1

2 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 2 Host Jeff Lederer, President THANKS FOR JOINING US TODAY! Moderator David Fiderer, Director of Marketing

3 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 3 » Discuss trends, hot markets, new items and selling ideas » Introduce new items before they are released the industry » Interactive Format – send questions and comments during webinar Webinars take place during the last week of each month MONTHLY WEBINAR SERIES

4 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 4 » Trends & Selling Ideas » Case Histories FRESH IDEAS FOR SELLING THE FINANCIAL & HOSPITALITY MARKETS TODAY’S AGENDA

5 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 5 FINANCIAL MARKET BY THE NUMBERS From Counselor’s 2012 State of the Industry » Financial sales represent 8.2% of the promotional products pie » Sales of more than $1.5 billion in 2011! » Financial is the 3 rd largest end-buyer market behind health care and education

6 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 6 FINANCIAL MARKET - BANKS » Banks are huge users of promotional items » Great potential for repeat orders » Large Network of referrals – loan officer, mortgage officer, title officer, credit union, law firm, real estate agent, etc.

7 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 7 SALES OPPORTUNITY Items to Support Local Events FINANCIAL MARKET - BANKS ECONO VALUE CAP PL-4290 SALE $1.49 (C) 200 MIN. STRING-A-SLING BACKPACK LT-3290 SALE $1.55 (C) 200 MIN. DOLLAR SIGN STRESS RELIEVER PL-0231 AS LOW AS $1.48 (C) PIGGY COIN BANK PL-1262 AS LOW AS $1.98 (C) » Good for schools and youth sports

8 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 8 SALES OPPORTUNITY Items to Attract & Retain New Customers FINANCIAL MARKET - BANKS ACADIA STAINLESS BOTTLE PL-4391 AS LOW AS $5.65 (C) NEW! NEOPRENE TABLET SLEEVE LT-3084 AS LOW AS $5.98 (C) NEW! ALUMINUM CARD CASE PL-2035 AS LOW AS $2.98 (C) NEW! MOBILE PHONE HOLDER WITH SCREEN CLEANER PL-1208 AS LOW AS $2.25 (C) Now available with » Good for insurance companies

9 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 9 FINANCIAL MARKET SUCCESS STORY Aluminum Card Case (PL-2035) Challenge: A large bank wanted to promote a new identity-theft protection service to existing and potential credit card customers. Solution: They chose the Aluminum Card Case (PL-2035) imprinted with their logo as a symbol of their commitment to protect their customers’ credit and assets. Result: An initial order of 1,000 pieces lead to a 53% increase in enrollment for the new service. This resulted in several re-orders and an extension of the promotional campaign.

10 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 10 SALES OPPORTUNITY Incentives For Opening New Accounts FINANCIAL MARKET - BANKS NEW! EMERGENCY MOBILE DEVICE BATTERY/CHARGER PL-4438 AS LOW AS $24.95 (C) NEW! 12-CAN HONEYCOMB COOLER LT-3063 AS LOW AS $13.95 (C) WEEKEND EXPLORER GRILL AND COOLER LT-3369 SALE $22.98 (C) 10 MIN. NEW! BUILT ® SLIM COVER FOR IPAD ® MINI BT-5726 AS LOW AS $39.95 (C) PL-4438 » Good for safety programs » Good for football/ tailgating promotions

11 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 11 SALES OPPORTUNITY Corporate Identity Items (For Internal Use) FINANCIAL MARKET - BANKS MAGIC MOBILE STAND PL-4388 AS LOW AS $2.59 (C) HARD COVER STICKY FLAG JOTTER PAD PL-4272 AS LOW AS $2.50 (C) NEW! DELANCEY PEN PL-4088 AS LOW AS 39¢ (C)

12 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 12 COMPANY TRIPS FOR TOP PRODUCERS Gift Items Can Be Personalized FINANCIAL INSTITUTIONS HAMPTON CLASSIC FOLDING FRAME LG-9202 AS LOW AS $16.95 (C) NEW! ECLIPSE MESSENGER BAG LG-9193 AS LOW AS $69.95 (C) SOHO KEEPSAKE BOX LG-9037 AS LOW AS $29.95 (C)

13 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 13 COMPANY STORES FINANCIAL INSTITUTIONS BUILT ® ONE BOTTLE TOTE BT-5634 AS LOW AS $12.95 (C) NEW! SAND BACKPACK LT-3047 AS LOW AS $7.95 (C) NEW! 6-PANEL STRUCTURED COTTON CAP WITH SANDWICH VISOR PL-4298 SALE $3.69 (C) 144 MIN. » Good for wine & spirits companies Available with

14 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 14 CLIENT GIFTS Total Value Cannot Exceed $100 Per Year FINANCIAL INSTITUTIONS NEW! FERRERO ROCHER ® CHOCOLATES, COASTERS & CORKSCREW GIFT SET LG-9222 AS LOW AS $28.95 (C) UPPER WEST SIDE WINE CASE TRAVELER – DOUBLE LG-9158 AS LOW AS $49.95 (C) GHIRARDELLI ® GIFT SET LG-9163 AS LOW AS $34.95 (C)

15 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 15 GOLF OUTINGS FINANCIAL INSTITUTIONS NEW! HAND TOWEL WITH GROMMET PL-4385 AS LOW AS $4.98 (C) WOODBURY ROUND GOLF TAG PL-9066 AS LOW AS $4.40 (C) WOODBURY GOLF SCORECARD HOLDER PL-9065 AS LOW AS $7.40 (C) RAIN SLICKER-IN-A-BAG LT-3605 AS LOW AS $5.98 (C)

16 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 16 Please Submit Your Questions Now Comments or Questions?

17 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 17 » Hospitality sales represent 2.9% of the promotional products pie » Sales of $536 million in 2011! » Hospitality is the 16 th largest end-buyer market HOSPITALITY BY THE NUMBERS From Counselor’s 2012 State of the Industry

18 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 18 HOSPITALITY SUB-INDUSTRIES » Hotels & Resorts » Meetings & Events » Convention Bureaus » Airlines » Restaurants

19 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 19 HOTELS & RESORTS – Sales Leave Behinds HOSPITALITY NEW! STREAM PEN WITH STYLUS PL-4411 AS LOW AS 59¢ (C) CUSTOM STICKY BOOK™ PL-0467 AS LOW AS $1.93 (C) NEW! SMILEY GUY MOBILE DEVICE HOLDER PL-4140 AS LOW AS $2.89 (C) » Good for magazines, TV & film studios PL Color Process Cover

20 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 20 TRADESHOW GIVEAWAYS HOTELS & RESORTS HAND SANITIZER – 2 OZ. PL-4020 AS LOW AS $1.25 (C) HI-FLYER LUGGAGE TAG PL-5385 AS LOW AS 69¢ (C) ECONO NON-WOVEN TOTE – 80GSM LT-4350 AS LOW AS $1.29 (C) » Good for health care and wellness programs

21 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 21 NEW IMPRINT PROCESS METRO ENVIRO SHOPPER LT-3735 Extra color/position: Transfer 55¢ (G) each per piece Also available with Image Bonding ® 4-color process for 95¢ (G) each per piece 250 piece minimum FOLD ’N TOTE SHOPPER LT-3105 DOCKSIDER TOTE LT-4309

22 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 22 HOTELS & RESORTS SUCCESS STORY Walkabout Tote (LT-4416) Challenge: An international resort company wanted to promote a special sale on vacation packages while also informing clients of their new on-line reservation system. Solution: They chose the Walkabout Tote (LT-4416) for its lightweight and beach-themed style. Imprinted with the resort’s logo and a stunning 4-color process graphic, they also chose to utilize Prime’s Inside/Out Imprinting by placing the website of the new reservation system on the inside hem of the bag. This would remind customers where they can find the best vacation deals every time they looked inside. These bags were then distributed to guests at the resorts, tourism companies and at travel conventions. Result: Bookings for the resorts increased more than 26% and traffic on the reservation website rose 65% and is still climbing. This success resulted in the distributor receiving numerous re-orders for the bags.

23 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 23 CLIENT GIFTS HOTELS & RESORTS NEW! ECLIPSE TOTE BAG LG-9194 AS LOW AS $75.95 (C) NEW! TRAVEL CHARGERS KIT PL-8001 AS LOW AS $19.25 (C) NEW! IPAD ® /TABLET FOLIO WITH STRAP LG-9234 AS LOW AS $18.95 (C)

24 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 24 MEETING PLANNERS – Room Gifts HOSPITALITY NEW! BUILT ® CARGO™ TRAVEL ORGANIZER BT-5600 AS LOW AS $22.50 (C) NEW! LEATHER-WRAPPED TUMBLER WITH M&M ® SET LG-9196 AS LOW AS $24.95 (C) Now available with TUSCANY JOURNAL LG-9221 AS LOW AS $9.98 (C)

25 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 25 MEETING PLANNERS – Meeting Items HOSPITALITY STYLUS/BALLPOINT PEN FOR TOUCHSCREEN MOBILE DEVICES PL-4255 AS LOW AS $3.99 (C) NEW! FAIRVIEW PORTFOLIO WITH TABLET CASE LG-9184 AS LOW AS $37.95 (C) NEW! SPIRAL TUSCANY MEETING JOURNAL LG-9208 AS LOW AS $6.98 (C)

26 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 26 MEETING PLANNERS – Gifts For Travelers HOSPITALITY DELUXE PLUSH BLANKET LT-3612 AS LOW AS $20.98 (C) EAST SIDE LUGGAGE TAG LG-9091 SALE $6.29 (C) 250 MIN. NEW! NAIROBI JUTE TOTE LT-3081 AS LOW AS $7.95 (C)

27 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 27 » We introduce new items every month all year long » Visit primeline.com on the first of every month » Enjoy our Prime Fresh™ cookies at major tradeshows PRIME FRESH IDEAS INITIATIVE

28 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 28 NEW ITEMS FOR JUNE NEW! BUILT ® CROSSTOWN LUNCH BAG BT-5741 AS LOW AS $25.98 (C) NEW! BUILT ® BENTO SANDWICH BOX BT-5738 AS LOW AS $21.95 (C)

29 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 29 FRESH IDEAS & HOT DEALS FLYER To Order: your request to » 16 Pages of New Items » Includes All Prime Fresh™ Items Introduced in 2013 » 8 Pages of Specials

30 | PRIMELINE.COM | »FRESH IDEAS WEBINAR 30 THANKS FOR ATTENDING We Hope to See You Again Next Month For a copy of this presentation, please


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