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| PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 1 1 Prime Fresh Interactive Webinar Series Webinar 13.1 - January 29, 2013 EU.

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Presentation on theme: "| PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 1 1 Prime Fresh Interactive Webinar Series Webinar 13.1 - January 29, 2013 EU."— Presentation transcript:

1 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 1 1 Prime Fresh Interactive Webinar Series Webinar January 29, 2013 EU

2 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 2 Jeff Lederer, President HOST THANKS FOR JOINING US TODAY! Link to Prime Family Video >>

3 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 3 » Discuss trends, hot markets, new items and selling ideas » Introduce new items before they are released the industry » Interactive Format – send questions and comments during webinar Webinars take place during the last week of each month MONTHLY WEBINAR SERIES

4 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 4 » Trends & Selling Ideas for Bags » Seasonal Selling Opportunities FRESH IDEAS FOR SPRING SALES TODAY’S AGENDA From ASI’s 2012 Global Advertising Specialties Impressions Study MOST POPULAR PRODUCTS BY CATEGORY

5 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 5 » Bags rank third in industry sales behind writing instruments and shirts » Bags represent 9% of industry sales $1.7 billion in annual sales! » A bag produces 5732 impressions over its lifespan. Tops in the industry! » Promo bags are kept an average of 6.3 months by the recipient » Bags create a favorable impression for the advertiser 52% of the time BAGS BY THE NUMBERS From ASI’s 2012 Global Advertising Specialties Impressions Study

6 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 6 BAGS BY THE NUMBERS » 29% of U.S. consumers own a promotional bag » GEOGRAPHICS: 37% of L.A. consumers own a promo bag Tops in the Country! Chicago is second with 36% » DEMOGRAPHICS: Nearly twice as many women (37%) as men (20%) own promo bags » DEMOGRAPHICS: The 55% + age group is the most likely to own a logoed bag followed by the age group » 35% of Asians own a promo bag. #1 of all racial demographic groups From ASI’s 2012 Global Advertising Specialties Impressions Study

7 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 7 » Prime Offers Many Bags Under $ 5 YACHTER’S JUTE TOTE NEW! LT-3079 AS LOW AS $ 4.98 (C) DESIGNER NON-WOVEN DOCKSIDER TOTE LT-4309 SALE $ 2.98 (C) 100 MIN. BAGS – GREAT FOR EVENT GIVEAWAYS WALKABOUT TOTE 12 OZ. COTTON LT-4416 AS LOW AS $ 4.98 (C)

8 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 8 BAGS SUCCESS STORY LT-3079 Yachter's Jute Tote Challenge: A seaside municipality wanted to promote its newly refurbished "Harbor Side" marina shopping complex as a new tourist attraction. They were specifically interested in attracting not just tourists, but boaters as well. Solution: They chose the LT-3079 Yachter's Jute Tote for its versatility and maritime-themed style. Imprinted with the complex's name, slogan and "Harbor Side" graphic, these bags were stuffed with a brochure about the complex and distributed to travel companies boards of tourism and at boat shows. Result: Visitation to the complex increased 35% over the previous year, while there was a 23% increase in boating traffic. This success resulted in the distributor receiving numerous re-orders for the bags.

9 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 9 NON-WOVEN SHOPPERS A SMART ALTERNATIVE TO PLASTIC BAG TRENDS » Selling Idea – Earth Day Is April 22nd Insulated Grocery Tote – 80 GSM LT-4114 SALE $ 2.98 (C) MIN. 100 Metro Enviro–Shopper 85 GSM LT-3735 AS LOW AS $ 1.79 (C) Insulated Drawstring Grocery Tote – 80 GSM LT-4373 AS LOW AS $ 4.95 (C)

10 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 10 BAGS FOR EARTH DAY » Jute bags are made from a plant fiber Market Jute Tote with Wallet NEW! LT-3080 AS LOW AS $ 4.95 (C) NEW! SIDE POCKET JUTE TOTE LT-3082 AS LOW AS $ 3.98 (C) MILAN JUTE TOTE LT-3431 AS LOW AS $ 4.99 (C)

11 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 11 SUNFLOWER-IN-A-CAN PL-3896 AS LOW AS $ 1.98 (C) SUNFLOWER GARDENING SET PL-8721 AS LOW AS $ (C) » Selling Ideas florists, landscapers, nature centers and recycling companies ECO-RESPONSIBLE ™ EARTH DAY PROMOTIONS

12 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 12 GLOBE WINDOW NOTEBOOK PL-4271 AS LOW AS $ 2.85 (C) STONE PAPER SPIRAL NOTEBOOK WITH PEN PL-1217 AS LOW AS $ 2.95 (C) ECO-RESPONSIBLE ™ » Selling Ideas Global theme or sales leave behind EARTH DAY PROMOTIONS

13 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 13 NEW! Eco-Green Paper Barrel Highlighter & Stylus PL-4099 AS LOW AS 77¢ (C) ECO-RESPONSIBLE ™ NEW! Eco-Green Paper Barrel Pen & Stylus PL-4085 AS LOW AS 79¢ (C) » Selling Ideas Technology companies, universities and as a tradeshow giveaway EARTH DAY PROMOTIONS PEN Clicks Through STYLUS

14 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 14 Messenger Bags are Popular with Business Travelers BAG TRENDS » Selling Idea Any Company with a Mobile Sales Force NEW! CITY SCAPE iPAD ® /TABLET MESSENGER BAG LT-3086 AS LOW AS $ 3.95 (C) BUILT ® NEOPRENE iPAD ® MESSENGER BAG BT-5663 AS LOW AS $ (C) NEW! ECLIPSE MESSENGER BAG LG-9193 AS LOW AS $ (C)

15 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 15 Leather Bags Work Well In Incentive Programs BAG TRENDS NEW! ECLIPSE ROLLING OVERNIGHT BAG LG-9192 AS LOW AS $ (C) NEW! ECLIPSE TOTE BAG LG-9194 AS LOW AS $ (C) » Selling Idea Leeman leather items are a popular choice for program rewards

16 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 16 Cinch Packs are Gaining in Popularity BAG TRENDS » Other Opportunities: Health Clubs, Fun Runs and Trade Shows CUSHION CINCHPACK LT-3013 AS LOW AS $ 3.65 (C) STRING-A-SLING BACKPACK LT-3290 SALE $1.55 (C) 200 MIN.

17 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 17 LITTLE LEAGUE FUNDRAISERS » Selling Ideas Teams, Leagues and Booster Clubs NON-WOVEN FOLDING LUNCH COOLER – 80 GSM LT-3010 AS LOW AS $ 2.79 (C) ROUND STADIUM CUSHION LT-3012 AS LOW AS $ 1.85 (C)

18 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 18 » Selling Idea Event Giveaways NEW! MICROFIBER FOLDABLE CAP PL-4288 AS LOW AS $ 3.49 (C) LITTLE LEAGUE FUNDRAISERS NEW! ACCORDIAN WATER BOTTLE PL-4071 AS LOW AS $ 2.69 (C)

19 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 19 BASEBALL » Selling Idea Minor League Stadium Giveaways FOLD ’EM UP STADIUM CUSHION LT-3361 AS LOW AS $ 3.49 (C) ECONO VALUE CAP PL-4290 SALE $1.69 (C) 200 MIN. NEW! ULTRA-LIGHT STRING-A-SLING BACKPACK LT-3090 AS LOW AS $1.29 (C)

20 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 20 BASEBALL LT-3090 Ultra-Light String-A-Sling Backpack Challenge: A minor league baseball team in cooperation with the local school district was looking to increase attendance and promote a new "Sports In School" initiative. To achieve this goal, they created a special giveaway day in which the first 5,000 people through the gate would receive a special gift. Solution: The LT-3090 Ultra-Light String-A-Sling Backpack was chosen for its functionality, durability and affordable price. It was imprinted with the team logo and initiative tag line and stuffed with a pamphlet about the “Sports In School” initiative. Result: The initiative saw a 40% increase in parental involvement in the "Sports In School" initiative and the game was sold out. The success resulted in a repeat of the promotion the following year. SUCCESS STORY

21 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 21 » Selling Idea – Gifts for Season Ticket Holders NEW! TRAVEL CHARGERS KIT PL-8001 AS LOW AS $ (C) BASEBALL NEW! TEXTURED TUSCANY JOURNAL LG-9207 AS LOW AS $ 9.50 (C) NEW! LEATHER-WRAPPED TUMBLER WITH M&M ® SET LG-9196 AS LOW AS $ (C)

22 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 22 National Nurses Week May 6-12 SPRING SALES OPPORTUNITY » Target: Hospitals, Medical Practices & Doctor‘s Offices NEW! METRO INSULATED TOTE LT-3060 AS LOW AS $ 5.95 (C) PERSONAL LUNCH TOTE LT-4106 AS LOW AS $ 3.98 (C)

23 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 23 SELLING IDEAS National Nurses Week NEW! CITY SCAPE TOTE LT-3071 AS LOW AS $ 5.98 (C) NEW! NAIROBI JUTE TOTE LT-3081 AS LOW AS $ 7.95 (C)

24 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 24 » Other Opportunities: Health Clubs, Fun Runs and Trade Shows NURSE FLEXI-BOTTLE PL-4363 AS LOW AS $ 2.50 (C) SELLING IDEAS National Nurses Week NEW! SURE GRIP TUMBLER PL-4074 AS LOW AS $ 5.50 (C) CURVY TUMBLER PL-0553 AS LOW AS $ 5.95 (C)

25 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 25 BAGS AVAILABLE WITH » Image Bonding ® 4-Color Process Available on Most Bags & Embroidery Available On Select Bags NEW! ZIP JUTE TOTE LT-3075 AS LOW AS $ 5.98 (C) NEW! ZIPPERED COTTON BOAT TOTE LT-3083 AS LOW AS $ 7.95 (C)

26 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 26 Save Big & Design Your Bag to Spec OVERSEAS DIRECT BAG PROGRAM » 3000 piece minimum order – 90 day delivery CUSTOM LAMINATED POLY-PRO TOTE – 80 GSM LT-4322 AS LOW AS $ 2.10 (C) SMALL COOLER BAG 140 GSM LT-2188 CALL FACTORY FOR CURRENT PRICE TRENDY SHOPPER BAG 140 GSM LT-2191 CALL FACTORY FOR CURRENT PRICE

27 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 27 NEW ITEMS FOR APRIL NEW! DOCTOR’S TOTE LT-3094 AS LOW AS $ 2.98 (C) NEW! DOCTOR TOTE & FLEXI-BOTTLE COMBO PL-8006 AS LOW AS $ 5.98 (C)

28 | PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 28 THANKS FOR ATTENDING We Hope to See You Again Next Month


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