1. Social Media : Taking It to the Next Level Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal slideshare.net/clroyal

2. Find this presentation at slideshare.net/clroyal Social Media Musts

3. Find this presentation at slideshare.net/clroyal Social in Higher Ed Facebook – most used in higher ed; 98% in 2011 vs. 61% in 2009 Twitter – 84% in 2011; close to 0% in 2009; allows schools to send up-to-date announcements LinkedIn – 47% in 2011 vs. 0 in 2009; used by Admissions professionals and career services Close to half of universities continue to maintain a blog and a little more than a third continue to use message boards. Social media used by professors in classrooms and out, to foster school pride, to connect with potential students, faculty professional development and networking, general outreach to parents and alumni *http://mashable.com/2012/02/03/higher-education-social-media/

4. Find this presentation at slideshare.net/clroyal Twitter: some hidden benefits Don't need to be a user to see someone's tweets Use a widget to repurpose tweets on your site. Twitter is one-way, not a reciprocal relationship. Real-time search – can see what people are saying about something right now. Use a Twitter Alert tool to get immediate updates.

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8. Find this presentation at slideshare.net/clroyal Social Media Strategy What are your goals for social media? – Outreach – Engagement/Interaction – Promotion How does department/unit/faculty strategy fit into larger university strategy? How does it fit into the larger digital strategy? – Web presence – Mobile What is the value you are adding to the community? – Thought leadership – Resources – Discussion What value is your social media activity bringing to you? How can you measure effectiveness? Develop guidelines, support best practices

9. Find this presentation at slideshare.net/clroyal Key Considerations Strong website/blog is still important Authenticity Transparency Engagement Fostering community Thought leadership Branding Promotion Sharing – How easy do you make it?

10. Find this presentation at slideshare.net/clroyal How are you integrating your social platforms?

11. Find this presentation at slideshare.net/clroyal How are you integrating your social platforms?

12. Find this presentation at slideshare.net/clroyal How are you integrating your social platforms?

13. Find this presentation at slideshare.net/clroyal Measurement Traffic Followers/Fans Retweets Replies Mentions What people are saying about you online – mine blogs, Twitter, Facebook, even Yelp

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24. Find this presentation at slideshare.net/clroyal Search Engine Optimization Can get complicated, but the basics are: – Incoming Links Interaction on social media Commenting Excellent content – Keywords/phrases

25. Find this presentation at slideshare.net/clroyal Tips The biggest mistakes you can make are not trying, not paying attention Have qualified, related person/people working with your social media Engage, don't just promote Regular maintenance and updates Must try tools on your own to understand how you might use professionally Emulate best practices Have fun; be creative Remember, students are making judgments about your schools and programs based on the social media presence.

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32. Find this presentation at slideshare.net/clroyal Resources Crush It and Thank You Economy by Gary Vaynerchuk Delivering Happiness by Tony Hsieh Read Tech blogs like Mashable, Read Write Web, TechCrunch, SmashingMag, 10,000 Words; tech section of NY Times and FastCompany.com SXSW Interactive - sxsw.com Links – http://wiki.kenburbary.com/social-meda-monitoring-wiki – http://mashable.com/2011/10/10/universities-social-media/ – http://www.usatodayeducate.com/staging/index.php/the-20-colleges- making-the-best-use-of-social-media – https://foursquare.com/universities – http://www.studentadvisor.com/top-100-social-media-colleges – http://www.usnews.com/education/best-colleges/articles/2011/11/29/3- ways-to-use-foursquare-to-connect-with-your-college – http://mashable.com/2012/02/03/higher-education-social-media/ – http://www.socialable.co.uk/12-killer-analytic-tools-to-measure-your- success/ – http://mashable.com/2012/02/09/social-media-analytics-spreadsheets