1. ETHICS IN ADVERTISING Marketing

2. FEAR-BASED ADVERTISING motivate target audiences to take action quickly. Shockvertising Plays on emotions fearful of a competitor or a failure to act

3. FEAR BASED EXAMPLES

4. FEAR BASED ADVERTISING All-State http://www.youtube.com/watch?v=oVngo_slWJ4 Volkswagen http://www.youtube.com/watch?v=DpAKW7FMDIo Companies that use Fear Based Ads: Acne medication ads (pro-active) Toothpaste ads If you don't use their toothpaste, your breath will stink and your teeth will be yellow Anti aging beauty product ads if you don't buy their products you will look way older than you should Anti-smoking ads Mothers against drunk driving ads Political ads Diet product ads Lysol ads Michelin tire ads

5. ETHICS IN ADVERTISING

6. MIGHT BE TRUE BUT IS IT?

7. ETHICS Ethics: Guidelines for good behavior Concept is do what is in the best interest of the biggest number In advertising, companies want to grab your attention Entertain Persuade Inform Remind

8. ETHICAL?? Christopher Reeve http://www.youtube.com/watch?v=c1zE5f_A5sY Nike Horror http://www.youtube.com/watch?v=B1JpOSz4lnI Beer Commercials http://www.youtube.com/watch?v=dMiAEQyAOak Product Placement https://www.youtube.com/watch?v=KjB6r-HDDI0 Materialism https://www.youtube.com/watch?v=3im23e4Z-gY News: War Reports https://www.youtube.com/watch?v=Oq8v9M_qMf4

9. EXAGGERATION Exaggeration: Using false claims in an advertisement Wherever you go our network follows.

12. SEXISM & STEREOTYPING

13. CHILDREN  Children are impressionable  Watch more advertisements than almost anyone.  They can sing jingles, recognize logos, and typically have strong feelings about a product. http://www.youtube.com/watch?v=lrp0NqKvoYA

14. TECHNOLOGY AND PROMOTION Trends Social Media What business does not have a Facebook or Twitter? Internet Youtube Ads Pop –ups Exit Ads Emails Personalized/Individualized Directed towards you!

15. COMPETITION AND PROMOTION Businesses Monitor each other closely Follow the Leader Copy each other in style and type of promotion Infiniti vs. Lexus https://www.youtube.com/watch?v=ZEG5DSkKK04 https://www.youtube.com/watch?v=vfVev7TBo3E

16. INTERNATIONAL PROMOTION Promotional Laws vary by country (US: Laws vary by state) http://www.politifact.com/punditfact/statements/2014/aug/20/heineken/ne il-patrick-harris-heineken-ad-we-cant-drink-tv/ http://www.politifact.com/punditfact/statements/2014/aug/20/heineken/ne il-patrick-harris-heineken-ad-we-cant-drink-tv/