2What is an example of an external factor that affects promotion? Reorganization of the businessIncrease in a product's priceGovernment regulation of adsA change in distribution methods
3How does promotion benefit customers? Causes them to postpone making buying decisionsEnables them to identify their buying decisionsHelps them to select appropriate productsRequires them to spend more on products
4Institutional advertising Free publicity Sales promotion What type of promotion is depicted by a business's one- time announcement of its half price sale in the local newspaper?Product promotionInstitutional advertisingFree publicitySales promotion
5What is an objective of institutional advertising? To support personal selling activitiesTo demonstrate the organization's role in community affairsTo introduce new goods or servicesTo create customer interest in the company's goods or services.
6Introductory Growth Declining Introduction In which stage of a product's life cycle do promotional activities focus on differences between competing products?IntroductoryGrowthDecliningIntroduction
7Personal selling Sales promotion Publicity Advertising What form of promotion is generally emphasized for complex, technical products sold to industrial users?Personal sellingSales promotionPublicityAdvertising
8By playing follow the leader By reducing their promotional budgets How do competing businesses within the same industry usually react to each other's promotional mixes?By playing follow the leaderBy reducing their promotional budgetsBy trying not to outdo each otherBy changing distribution channels
9Company television commercial What is an example of publicity?Company news releaseDirect mailBillboardCompany television commercial
10What is an example of advertisement stereotyping ? A television commercial depicts a woman mopping the kitchen with a new floor cleaner.A print ad shows a middle-aged male pouring orange juice for his children.A magazine ad campaign presents a variety of people who encourage others to drink milk.A well-known athlete records a PSA that emphasizes the importance of continuing education.
11Which advertising message reinforces the concept of materialism? We make this product by hand and use organic materials.The government rates our product higher than our competitor's product.You can increase your social status by purchasing this product.For more information about our line of products, visit our website.
12Personalized premiums Attractive commercials Publicity campaigns What is new technology enabling businesses to create that is impacting the promotion function?Personalized premiumsAttractive commercialsPublicity campaignsIndividualized messages
13How have technological advancements enhanced a small business's ability to promote its products? Most companies need fewer channels to coordinate and carry out promotional activities.Small companies now have more money to spend on promotional activities.Less time and creativity are required to develop effective promotional campaigns.Information can be communicated by more venues, and messages can be customized.
14Why are there specific guidelines for advertising to children? Research indicated that juvenile offenders watched more advertising on television than the average child.Children are impressionable, and the wrong kinds of advertising can affect their development.Parents mounted a campaign against advertisers because their children demanded products they saw advertised.Children revealed, in focus groups, that while they like watching ads, it doesn't make them behave differently.
15Which statement is true about regulating international promotional activities? Most countries have a system of checks and balances to verify that promotion regulations are fair.Businesses must submit all promotional materials to the International Ad Coalition for approval.Governments bear the sole responsibility of monitoring promotional materials and regulations.A business must understand that the laws governing promotional activities vary by country.