Presentation on theme: "Marketing Manager Work activities: researching and analysing market trends identifying target markets and how best to reach them coming up with marketing."— Presentation transcript:
Marketing Manager Work activities: researching and analysing market trends identifying target markets and how best to reach them coming up with marketing strategies planning campaigns and managing budgets organising the production of posters and brochures designing social media strategies attending trade shows, conferences and sales meetings making sure that campaigns run to deadline and are on budget monitoring and reporting on the effectiveness of strategies and campaigns managing a team of marketing executives and assistants. Entry requirements: The Chartered Institute of Marketing (CIM) Professional Diploma in Marketing Institute of Direct and Digital Marketing (IDM) Diploma in Direct and Interactive Marketing. Training and development You will be expected to already have good marketing knowledge and management skills when you start work as a marketing manager. Your employer should also provide some training in their products and markets. As an experienced marketing professional, you could work towards advanced qualifications from the CIM, such as: The Professional Diploma in Marketing Chartered Postgraduate Diploma in Marketing Join professional associations such as the American Marketing Association (AMA). Developing a network of contacts in the marketing field will help you get a marketing manager job. Skills, interests and qualities As a marketing manager you should have: excellent spoken and written communication skills a creative approach good organisational and planning skills the ability to lead and motivate a team drive, motivation and initiative the ability to work under pressure and to deadlines the confidence to 'sell' your ideas attention to detail good business sense and budgeting skills. Foreign language skills can be useful for international marketing jobs.
Advertising Manager Required Skills: Excellent communication skills, with the ability to speak and listen, as well as clearly express their ideas Ability to make swift decisions, work through stressful situations and solve problems quickly Creative personality Effective management and supervising skills Educational Requirements Advertising managers often possess a 4-year bachelor's degree in advertising or a related field such as journalism or marketing. According to O*Net Online in 2010, 54% of advertising managers held a bachelor's degree, and 22% of workers held an associate's degree. Typical courses that are pertinent to an advertising manager's job duties include media strategy, account services, advertising planning, creative strategy and ad design. Given the seniority of the position, advertising managers also must accumulate several years of experience in the field. No certification or licensure is typically required for the position. SUMMARY Responsible for marketing and publicizing goods or services within a company. Performs research to find target audience, holds focus groups, outlines goals, develops concepts, creates storyboards, approves copywriting, and sets budgets for ad campaigns. PRIMARY RESPONSIBILITIES Inform public about a company's goods and services. Set budgeting goals. Develop advertising campaigns, including TV ads, commercials, ads for radio, pay- per-click, banner, and other Internet ads. Create direct mail initiatives. Measure ad effectiveness and optimize if needed. Coordinate staff members who create and deliver ads. Create, review, approve, and revise copy. Oversee media buying. Work with account executives to come up with ad campaigns. Select agencies to partner with. Approve agency plans. Work with sales staff to generate ideas for the campaign. Oversee creative staff. Prepare cost estimates for campaigns. Serve as liaisons between the firm requiring the advertising and an advertising or promotion agency that actually develops and places the ads. Oversee in-house accounts. Present campaigns during pitches. Approve changes to budget as needed. Cast actors for voiceovers and commercials. Preside over TV, radio, and film shoots. Identify potential markets.