1. Television Commercials The first television commercial in the U.S. was broadcast in 1941. The watchmaker Bulova paid $4 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The 10-second spot displayed a picture of a clock superimposed on a map of the United States, accompanied by the voice-over "America runs on Bulova time." In 1952, Mr. Potato Head became the first toy advertised on national television.

2. Effective Commercials Multi-Flow Map Name_______________________

3. Effective Commercials Multi-Flow Map Sort and arrange the (mixed up below) “causes ” (effective elements) and “effects” (reasons for use and results of elements) To create a Multi-Flow Map for Effective Commercials. o Name of song is connected to advertised product. o Short and lively-Louder Volume o Uses humor and funny skits o Holds a viewer’s attention o Lots of repetition o Variety keeps the viewer watching without interruption o Name of song is connected to advertised product. o Targets a specific audience(-teens, adults, men, women) o Often use popular or familiar music o Research shows connection between humor and persuasion. o Different groups of people have specific interests and desires. o Lots of visual variety, transitions, fade-in’s etc.

4. Effective Commercials Multi-Flow Map Often use popular or familiar music Short and lively Louder Volume Lots of repetition Lots of visual variety, transitions, fade-ins, etc. Use humor and funny skits. Name_______________________ Name of song is connected to advertised product. Holds viewer’s attention. Research shows connection between Humor and persuasion Repeated information promotes memory of product. Variety keeps the viewer watching without interruption. Target a specific group of people. Different groups of people have different interests and desires.

5. Most ads contain catchy jingles or slogans. These are repeated often during the commercial. The sound volume is often higher on commercials than regular programming. Most are humorous. Research has shown a connection between humor and persuasion.

6. Commercials are directed at a “target” audience, the most desirable is the 18-49 year olds. Program content is connected to advertisements. ( Sears-Extreme Make-over.) Beginning on January 2, 1971, advertisements featuring cigarettes have been banned from American TV. Advertisements for alcohol products are allowed, but the consumption of any alcohol product is not allowed in a television advertisement.

7. Popular music is often used in commercials. 1971-”I’d Like to Teach the World to Sing” Coca- Cola. 1985-”Freeway of Love” Aretha Franklin-Burger King. 1987-”Revolution” Beatles-Nike Bob Seger-”Like a Rock” Chevy Trucks

8. Features of Television commercials: Repetition-saying the name of the product again and again. Use a slogan and/or a catchy jingle or phrase. Have lots of visual variety-transitions, fade ins, etc. Are loud and lively. Are directed at a specific audience. Children

9. Your Commercial Advertise a product or service. Should be under one minute long. Have a jingle and/or music. Have LOTS of transitions. Have titles that clearly state product description and are easy to read. Use bright colors and eye-catching designs. Be “school” appropriate.