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HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep.

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Presentation on theme: "HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep."— Presentation transcript:

1 HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep.

2 1.Introduction 2.Cooler Master Case Series 3.Positioning 4.Product Highlights 5.Specifications 6.Comparison of HAF series 7.Competitor Comparison- Test Bench 8.Competitor Comparison- LAN Case 9.Summary – Selling Points Agenda

3 Introduction The Cooler Master HAF XB takes the famous High Air Flow series to a revolutionary new form factor with extreme cooling performance. The removable horizontal mainboard tray and large mesh top and front panels with two 120mm front fans create a powerful front to back airflow. Despite its compact rugged design, there is plenty of space for even the tallest high performance tower heatsinks, thick watercooling radiators and up to 3 of the longest high end graphics cards. Within seconds the side panels with their rigid carry handles and the top mesh panel can be removed, transforming the HAF XB into a Test bench with direct access to the hardware. The front panel features two USB 3.0 SuperSpeed ports as well as 2 SSD compatible X-dock slots for lightning fast data transfers.

4 Cooler Master Case Series COSMOS Series - Ultra High-End HAF Series - Enthusiast Case Silencio Series - Silent, Elegant CM Storm Series - Gaming CM 690 II Series K Series Centurion Series Elite Series - Style, Color, Performance -Mainstream, Entry - Professional, Business - Entry

5 Positioning Flagship High-End (For Enthusiasts / Gamers) Mainstream Entry Level COSMOS II HAF XM Stryker Trooper HAF XB Scout 2 CM690 II series Centurion series HAF 912 HAF 922 Enforcer Elite seriesK series

6 Product Highlights

7 LAN Case & Test Bench Mesh front panel Rigid carrying handle on side panel Supports Two X-Dock (3.5” HDD or 2.5” SSD) Top panel with optional 200mm fan Supports Dual USB 3.0 *Mesh Top panel

8 Open Case Design with Excellent Cooling Support 80mm fan x 2 (optional) Removable PSU dust filter Front 120mm fan x 2, 1800RPM (or optional 140mm fan x 2) 120mm fan/radiator (optional) *Support up to 6 fans (2 included, 4 optional) *Individual cooling chambers for improved thermal management

9 Removable mainboard tray & 3-Way SLI/CF 7 expansion slots Removable M/B tray Supports VGA length up to 334mm Supports 3 Way SLI/CF – VGA length up to 334 mm

10 Supports Water cooling & High-end CPU cooler Supports 240 mm radiator with extra clearance for thick performance radiators Supports 120 mm radiator Supports High-end CPU Cooler (TPC 812 installed)

11 Supports LN Cooling

12 Airflow Diagram Rear: 120mm radiator/fan x 1 (optional) Top: 200mm fan x 1 (optional) : intake : exhaust Maximum Configuration Front120mm fan x 2, 1800 RPM 21 dBA (or 140mm fan x 2) Rear120mm fan x 1 (optional), and 80mm fan x 2 (optional) Top200mm fan x 1 (optional) Max. Supported Fans6 Rear: 80mm x 2 (optional) Front: 120mm fan x 2 (1800 RPM)

13 Specifications ModelHAF XB Materials Steel body, Front Mesh, Plastic bezel Dimensions 442(W) x 330(H) x 423(D)mm / 17.4 x 13 x 16.7 inch Weight 8.2kg / 18.1lb M/B Type ATX, Micro-ATX, Mini-ITX 5.25" Drive Bays2 3.5" Drive Bays2 (from X-Dock) 2.5" Drive Bays6 (2 from X-Dock) I/O PanelUSB 3.0 x 2 (internal), Audio In & Out x 1 (supports HD Audio) Expansion Slots7 Cooling System Front: 120mm fan x 2, 1800 RPM, 21 dBA (or 140mm fan x 2) Rear: 120mm fan x 1 (optional), and 80mm fan x 2 (optional) Top: 200mm fan x 1 (optional) Power Supply Type ATX PS2 (Support Max. of the PSU in 180mm length) Maximum Compatibility VGA card length: 334 mm / 13.1 inch CPU cooler height: 180 mm / 7.1 inch CPU cooler height: 240 mm radiator x 1 (front) 120 mm radiator x 1 (rear)

14 Comparison of HAF series ModelHAF XBHAF XMHAF X HAF 932 Advanced HAF 932HAF 922HAF 912 Advanced TypeTest Bench/ LAN BoxMid TowerFull Tower Mid Tower Dimensions (W x H x D) 442 x 330 x 423mm252 x 530.5 x 571mm230 x 599 x 550mm243 x 560 x 564mm 253 x 502 x 563mm230 x 480 x 496mm (17.4” x 13” x 16.7”)(9.9" x 20.9" x 22.5")(9.1" x 23.6" x 21.7")(9.6" x 22.0" x 22.2") (10.0" x 19.7" x 22.2") (9.1" x 18.9" x 19.5") Motherboard Support ATX, Micro-ATX, Mini- ITX Micro-ATX, ATX, E-ATX Micro-ATX, ATX, E- ATX, Gigabyte XL-ATX Micro-ATX, ATX, E- ATX Micro-ATX, ATX I/O Panel -USB 3.0 x 2 (int.) - USB 2.0 x 2 - USB 3.0 x 2 (int.) - USB 2.0 x 2 - IEEE 1394a x 1 - e-SATA x 1 - USB 3.0 x 2 - USB 2.0 x 4 - IEEE 1394a x 1 - e-SATA x 1 - USB 2.0 x 4 - IEEE 1394a x 1 - e-SATA x 1 - USB 2.0 x 2 - e-SATA x 1 - USB 3.0 x 2 (int.) - USB 2.0 x 2 - e-SATA x1 Maximum VGA length (w/o HDD cage) 334mm / 13.1”463mm / 18.22"342mm / 13.46" 320.7mm / 12.6" (HDD cage is fixed) 320.7mm / 12.6" (HDD cage is fixed) 337mm / 13.26" (HDD cage is fixed) 390mm / 15.4" Full black coatingYes Interior non-black coating Yes Side window panelxxYes xx 5.25" Drive Bays2365654 3.5" Drive Bays2 (from X-dock)87 (2 are X-Dock)6667 2.5" Drive Bays6 (2 from X-dock) 9 (6 are converted from 3.5" bays, 1 is behind M/B tray, 2 are X-Dock) 2 (converted from 5.25” drive bays) 4 (converted from two 3.5" drive bays) xx 4 (hidden; 2 are converted from 3.5” bay) X-Dock Slots222xxxx Expansion Slots78+19777+1 Maximum Fan Support Qty 6979976 230/200mm fan support1443332

15 Competitor Comparison – Test Bench HAF XB – The FIRST chassis combines LAN case and Test Bench function Product NameHAF XBAntec SkeletonDanger Den Torture RackLIAN LI PC-T60B TypeTest Bench, Lan CaseOpen Case Design (top not open)Test Bench Dimensions (W x H x D)442 x 330 x 423 mm376 x 330 x 419 mm373mm x 365 x 308mm351 x 400 x 330 mm Net Weight8.2kg / 18.1lb7 kg / 15.5 lb5.9 kg / 13 lb1.8kg / 4 lb MaterialSteel body, Front Mesh, Plastic bezel High density ABS with 0.8 cold rolled steel core Acrylic panelsAluminum Motherboard SupportATX, Micro-ATX, Mini-ITX ATX, Micro-ATX Cooling Front: 120mm fan x 2, 1800 RPM, 21 dBA (or 140mm fan x 2) Rear: 120mm fan x 1 (optional), and 80mm fan x 2 (optional) Top: 200mm fan x 1 (optional) Top: 1 x Super Big Boy 250mm Multi-LED Fan HDD: 1 x 92mm Hard Drives Fan Supports up to 8 x 120mm case fans 120mm or 140mm Fans x 2 5.25" Drive Bays2212 3.5" Drive Bays2 (from X-Dock)2, Externally Mounted x 43x 2.5" Drive Bays6 (2 from X-Dock)xx2 X-Dock Slots2xxx Expansion Slots7878 USB 3.0 ports2xx2 Maximum VGA support334 mmxxx MSRP Price (USD)$99.99$199.99$149.99$99.99

16 Competitor Comparison – LAN Case Product NameHAF XBCM Elite 120BitFenix BFC-PRO-300Thermaltake LANBOX LiteThermaltake ARMOR A30 Photo TypeTest Bench, Lan CaseMini-ITX Tower Micro ATX Media CenterMini Case Demensions (W x H x D)442 x 330 x 423 mm240 x 207.4 x 401.4 mm250 x 404 x 359mm430mm x 300 x 230mm291 x 266 x 456 mm Net Weight8.2kg / 18.1lb3.3 kg / 7.3 lbs7 kg / 15.4 lb6.1 kg / 13.45lb6.7 kg / 14.8 lb Material Steel body, Front Mesh, Plastic bezel Aluminum & Polymer front case body : Steel Alloy Steel, PlasticSECC Japanese steelSECC Motherboard Support ATX, Micro-ATX, Mini- ITX Mini-ITX ATX, Micro-ATX 9.6” x 9.6” (Micro ATX), Mini-ITX Cooling Front: 120mm fan x 2, 1800 RPM, 21 dBA (or 140mm fan x 2) Rear: 120mm fan x 1 (optional), and 80mm fan x 2 (optional) Top: 200mm fan x 1 (optional) Front: 120mm fan x 1, 1200 RPM, 19dBA Side: 80x15mm fan x 1, 2000 RPM, 20dBA HDD: 120x25mm fan x 1 (optional) Front: 120mm x 2 or 140/180/200/230mm x 1(optional) Rear: 120mm x 1 (included) or 140mm x 1(optional) Top: 120mm x 2 (optional) Front: 90mm fan with blue LED x 1, 1500rpm Rear: 60mm fan x 2, 1800rpm (up to 60mm fan x 3) Front: 90 x 90 x 25 mm blue LED fan (1200rpm, 16dBA ) Rear: 60 x 60 x 25 mm fan x 2 (1500rpm,18dBA) Top: 230 x 230 x 20 mm blue LED fan (800rpm, 15dBA) 5.25" Drive Bays211 (removable)22 3.5" Drive Bays2 (from X-Dock)352 (int.), 1 (ext.) 2.5" Drive Bays6 (2 from X-Dock)49x2 X-Dock Slots2xxxx Expansion Slots72244 USB 3.0 ports21 (internal)2x1 Maximum CPU cooler support 180 mm65 mm 90 mm Maximum VGA support334 mm343 mm 350 mm MSRP Price (USD)$99.99$49.99$89.99 $119.99

17 Summary – Selling Points Dual Functions Easy to Carry / Mobility Excellent Cooling Combines both LAN Box & Test Bench function Good for both Gamer/Lan party participants & Enthusiastic/Overclocker Rigid carry handles on the side panels Mesh design on front panel and top cover 2 chambers design Top: 200 mm fan (optional) Front includes 120mm fan x 2, 1800 RPM Rear: 120mm fan/radiator x 1 and 80mm fan x 2 (optional) Supports 240mm radiator (front) OR 120mm radiator (rear)

18 The End


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