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COSMOS II Sales Kit Victoria Wang Global MKTG Dept. 2011 Dec.

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Presentation on theme: "COSMOS II Sales Kit Victoria Wang Global MKTG Dept. 2011 Dec."— Presentation transcript:

1 COSMOS II Sales Kit Victoria Wang Global MKTG Dept. 2011 Dec.

2 1.Introduction 2.Positioning 3.Key Features 4.Specifications 5.Competitor Comparison 6.Summary – Selling Points 7.Appendix Agenda

3 Introduction The COSMOS II Ultra Tower features a streamlined design accentuated by a pair of distinctive handles like no other. The smooth, brushed aluminum touch of the side panels unlock and swing open like the doors of a luxurious race-car. Hidden behind the front slide cover lies a stack of hot- swappable drive bays. The black interiors provide enough space for oversized XL-ATX System Boards equipped with 4 double width graphics accelerators. A second slide cover on top hides the Advanced Control Panel to manage up to 10 fans and their respective LED lights. The combination of its elegant looks, numerous expansion options and features make the COSMOS II a “Dream Case”.

4 Positioning High End Entry Level Mid-End COSMOS II HAF 932 ($200 above) Trooper Enforcer Silencio series ($100~$200) ($30~$99) Elite series Centurion series CM 690 II series HAF X Positioned as the flagship case for 2012, COSMOS II was designed for PC enthusiasts in pursuit of performance, quality and style.

5 Ultimate Design Race-Car inspired design, combining style and quality * Side panels swing open like a luxury car by pressing the handles * Aluminum handrails and stands – a “classic” COSMOS trademark. * Brushed aluminum and steel symbolizing strength and elegance. * Aerodynamic race car design

6 Ultimate Design Easy Maintenance and Upgrades *Removable filter panels for easy maintenance and upgrades, keeping the system internals clean and dust free. *Easy access to the PSU filter Removable Dust FiltersSliding Covers *Sliding aluminum cover protects and hides the Advanced Control Panel *Sliding aluminum front door protects optical drives

7 Easy Maintenance and Upgrades *Roomy interior with numerous rubber grommets for optimum cable management, regardless of what components are used. Improved Cable Management Ultimate Design RearFront *Rear tubing holes for water cooling

8 Airflow Optimized Fan Overview *COSMOS II can house and controls up to 10 fans *Front: 200/140mm x 1 *Rear: 120/140 mm x 1 *Top: 120mm x 1 (200mm x1, 140mm x 2, 120mm x3) *Central Cage: 120mm x 1 *Bottom HDD Fan: 120mm x 2 *Side panel: 120mm x 2 Excellent Thermal Management

9 Airflow Optimized Excellent Thermal Management Suggested Airflow Setup *Individual cooling zones for improved thermal management *Streamlined airflow, top & bottom intake, front to back, left to right : intake : exhaust 1 2 1 2

10 Extreme Performance Great Expandability Supports Quad SLI & XFire *Supports extra long Super High end Graphics Cards (NVIDIA GTX 590, AMD HD6990) *10+1 expansion slots 385 mm

11 Extreme Performance *Supports up to XL-ATX Mainboards *Extra large CPU heatsink cut-outs on the M/B tray *Supports tall CPU Tower Heatsinks (i.e. Hyper 612) Great Expandability Supports XL-ATX Mainboards & Water Cooling *Supports Water Cooling

12 Extreme Performance Great Expandability HDD Support Overview *5.25” bay: 3x *3.5” bay: 13x *2.5” bay: 11x (converted 3.5” HDD cages) *Supports up to 13 HDDs

13 Advanced Control Panel Fan Speed Control with LED indicators Front Top Reset HDD GPU LED *Stylish Razer blade Control Panel *Large central Power button *System Fans can be arranged into 4 groups *Each group can be managed individually *Fan speed of each group is indicated with color LEDs LowMediumHigh *Rich I/O support on the top – convenient access - USB 3.0: 2x - USB 2.0: 4x - e-SATA: 1x - Audio In and Out

14 Specifications Available ColorMidnight Black Materials Exterior: Aluminum, Mesh, Synthetics Interior: Steel-Alloy, Synthetics, Rubber Dimensions344(W) x 704(H) x 664(D)mm / 13.5 x 27.7 x 26.1 inch Weight22 kg / 48.5 lb Power SupplyATX PS2 / EPS 12V Mainboard SupportMicro-ATX, ATX, E-ATX, XL-ATX, SSI CEB, SSI EEB Expansion Slots10+1 5.25" Drive Bays3 3.5” Drive Bays 13 (2 X-docking with Key lock, 5 HDDs in the Mid. cage, 6 HDDs in the Bottom cage) 2.5” Drive Bays11 (converted from 3.5" cages) Max CPU Heatsink Height190mm / 7.48 inch Max Graphics Card Length385mm / 15.15 inch I/O PanelUSB 3.0 x 2, USB 2.0 x 4, e-SATA x 1, Audio In and Out Advanced Control Panel - Power - Reset - Fan controller (10 fans in 4 Groups) - Fan LED Control Cooling System Front: 200mm LED fan x 1, 700 RPM, 19 dBA Top: 120mm black fan x 1, 1200 RPM, 17 dBA Rear: 140mm fan x 1, 1200 RPM, 19 dBA Side: 120mm fan x 2 (optional) HDD: Mid. HDD: 120 x 25mm fan x 1 (optional), Bottom HDD: 120mm fan x 2, 1200 RPM, 17 dBA

15 Competitor Comparison Cooler MasterThermaltakeLian LiCorsair COSMOS IILevel 10 GTPC-Z70Obsidian 800D Dimensions (WxHxD) 344 x 704 x 664mm 13.5 x 27.7 x 26.1” 282 x 590 x 584mm 23 x 11.1 x 23.2” 220 x 600 x 592mm 23.31 x 8.66 x 23.62” 228.6 x 609.6x 609.6mm 24 x 9 x 24” Motherboard Support Micro-ATX, ATX, E-ATX XL-ATX, SSI CEB, SSI EEB Micro-ATX, ATX, E-ATXMicro-ATX, ATX, E-ATX, HPTXMicro-ATX, ATX, E-ATX Maximum VGA length385mm / 15.15 inch360mm / 14.17 inch305mm / 12 inch 5.25” Drive Bays3435 3.5” Drive Bays13696 2.5” Drive Bays1152- Expansion Slots10+18117 Front USB Ports6414 Front USB 3.0 ports222- Side Panel opening mechanismlatchscrews Maximum Fan Qty10567 Key lock for Hot-Swap Bays21-- Side Panel VGA Fans2x 120mm1x 200mm-- Advanced System Control Panel10 channels, 4 groups, LED control--- Airflow optimized case frontYes, honeycomb mesh--- Tool-Free dust filtersTop, Front PSU--- Carry HandlesYes, 2--- Slide Covers to protect IO/Drives Yes--- Dual Water Radiator SupportYes--

16 Summary – Selling Points Ultimate Design *Innovative, Style, Quality - Brushed Aluminum and Steel - Race-car inspired design - Innovative side panels *User-Friendly: - Easy maintenance - Easy upgrades - Removable dust filters - Improved Cable Management Airflow Optimized *Improved Thermal Management: - Open Case front for improved airflow - Separate Cooling Chambers - Large honeycomb mesh panels - Vent on side panels to cool VGAs *Supports up to 10 fans: - Comes with front, top, rear, HDD fans Advanced Control Panel *Fan Speed Control with LED indicators: - Innovative 4 Channel Fan Controller - LED Fan Speed Indicators *Rich I/O: - USB 3.0 x 2 - USB 2.0 x 4 - e-SATA x 1 - Audio In and Out Extreme Performance *Great Expandability: - Supports Quad SLI and Xfire - Supports 4 Dual Width VGAs - Supports 2 Triple Width VGAs - Supports XL-ATX Mainboards - Supports Two Water Cooling Radiators - Supports up to 13 HDDs

17 Appendix

18 Logistic Information Part Number: RC-1200-KKN1 EAN Code: 4719512035184 UPC Code: 884102014857 Carton Size (L x W x H): 730 x 385 x 758mm / 28.7 x 15.1 x 29.8 inch Pallet Size (L x W x H): 1140 x 1140 x 120mm / 44.8 x 44.8 x 4.7 inch Containerw/ palletCnt/palletw/o pallet 20’ 909126 40’ 1809270 40’ HQ 24012318

19 Package Design

20 AD Designs AD 1AD 2

21 Microsite Preview *2012/01/03 goes alive:

22 Testimonials “…I'm blown away by it…I give it a 5 star quality built and 5 star on the killer looks!” Paul Tan, Philippines - member of the Million Dollar PC “…without a doubt the best case I have ever seen bar none.” Coolmeister, UK - international renowned modder “This case absolutely kills all competition.” Wolverine, Sweden – World Renowned Case Engraver

23 Testimonials “Bulid without compromise” Kier, The Netherlands – Runner-up of Cooler Master’s 2011 Case Mod Contest “The case looks poised to take flight any second.” Boddaker, USA – Creator of the coveted Tron Case Mod “…takes full advantages of four years’ worth of improvements in chassis tech.” Selected as the case for Maximum PC’s Dream Machine 2011

24 The End

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