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HAF XM Sales Kit Victoria Wang Global MKTG Dept. 2012 Apr.

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Presentation on theme: "HAF XM Sales Kit Victoria Wang Global MKTG Dept. 2012 Apr."— Presentation transcript:

1 HAF XM Sales Kit Victoria Wang Global MKTG Dept Apr.

2 1.Introduction 2.Positioning 3.Key Features 4.Airflow Diagram 5.Specifications 6.Side Window Panel 7.Competitor Comparison 8.Comparison of HAF series 9.Summary – Selling Points 10.Appendix Agenda

3 Introduction HAF XM – a “mid tower” sibling of the HAF X, comes with full tower features for PC enthusiasts. It supports up to four 200mm fans to for exceptional cooling even with high-end components, such as AMD Radeon HD 6990, 7970, and NVIDIA GTX 680. It also supports up to 9 HDD/SSDs and 8+1 expansion slots for NVIDIA 3-way SLI™ and AMD CrossFireX™. The smart design of latch on the side panel and sliding PSU cable cover ensures the convenience and neatness. Additionally, HAF XM is equipped with two USB 3.0 ports for increased data transfer. And the side window panel offers the best inner view for built system.

4 Positioning Flagship Mainstream High-End (For Enthusiasts / Gamers) COSMOS II HAF 932 Trooper Silencio 550 Centurion series CM690 II series HAF XM HAF X Entry Level Enforcer HAF 912 Elite series Silencio 450 HAF 922

5 User-Friendly Design Latch on side panel for easy access to system Top compartment with rubber pad for placing personal belongings Sliding PSU cable cover for improved cable management LED switch for the front fan

6 Great Expandability *HAF XM supports up to E-ATX and NVIDIA 3-way SLI™ and AMD CrossFireX™ Rear tubing holes for liquid cooling kit Supports one 2.5” SSD behind the M/B tray 8+1 expansion slots for 3-Way SLI/CF support 354.0mm/13.9” Supports two USB 3.0 ports Supports two X-Dock slots 6 Tool-Free HDD/SSD Support *Roomy space to install the latest high- end graphics cards; *Supports up to 463.0mm/18.2” in length after removing the 1st HDD cage 463.0mm/18.2” The 1 st HDD cage

7 *HAF XM supports up to 9 fans, including four 200mm fans *Mesh on front panel & top cover; vents on side panel & bottom Excellent Cooling Top 200mm fan x 2 (1 is optional; converted to 120mm fan x 2 / 140mm fan x 2) Rear 140mm fan x 1 (converted to 120mm fan x 1) HDD cage: 120mm fan x 2 (optional) Side 200mm fan x 1 (optional; converted to 140mm fan x 2) Front 200mm fan x 1; (converted to 120mm fan x 2 / 140mm fan x 1) Bottom air-intake for easy maintenance Mesh on front panel Mesh on top cover

8 Airflow Diagram Cooling System Front: 200mm Red LED fan x 1 (converted to 120mm fan x 2 / 140mm fan x 1) Top: 200mm fan x 2 (one is optional; converted to 120/140mm fan x 2) Rear: 140mm fan x 1 (converted to 120mm fan x 1) Side: 200mm fan x 1 (optional; converted to 140mm fan x 2) *Not available for side window panel version HDD: 12025mm fan x 2 (optional) Side: 200mm fan x 1 (optional) Rear: 140mm fan x 1 Top: 200mm fan x 2 (1 is optional) Front: 200mm fan x 1 : intake : exhaust

9 Specifications ModelHAF XMHAF XM (side window panel version) Available ColorBlack Materials Outer body: coated steel mesh and Synthetic compounds; Inner body: coated enforced steel alloy Dimensions252.0(W) x 530.5(H) x 579.0(D)mm / 9.9 x 20.9 x 22.8 inch Weight10.5 kg / 23.1 lb M/B TypeMicro-ATX, ATX, E-ATX 5.25" Drive Bays3 3.5" Drive Bays8 (hidden x 6, X-Dock x 2) 2.5" Drive Bays9 (6 are converted from 3.5“ bays, X-Dock x 2, 1 is behind M/B tray) I/O PanelUSB 3.0 x 2 (int.), USB 2.0 x 2, Audio In & Out x 1 (supports HD Audio), LED switch for the front fan Expansion Slots8+1 Cooling System Front: 200mm Red LED fan x 1 (converted to 120mm fan x 2 / 140mm fan x 1) Front: 200mm Red LED fan x 1 (converted to 120mm fan x 2 / 140mm fan x 1) Top: 200mm fan x 2 (one is optional; converted to 120/140mm fan x 2) Top: 200mm fan x 2 (one is optional; converted to 120/140mm fan x 2) Rear: 140mm fan x 1 (converted to 120mm fan x 1) Rear: 140mm fan x 1 (converted to 120mm fan x 1) Side: 200mm fan x 1 (optional; converted to 140mm fan x 2) HDD: 12025mm fan x 2 (optional) Power Supply Type Standard ATX PS2 / EPS Maximum Compatibility VGA card length: 354.0mm / 13.9 inch (with HDD cage) 463.0mm / 18.2 inch (without HDD cage) (*AMD Radeon HD 6990: 304.8mm / 11.9”; NVIDIA GTX 590: 279.4mm / 10.9”) CPU cooler height: 196.0mm / 7.7 inch (*Can accommodate Cooler Master CPU cooler : 163.0mm / 6.4”)

10 Side Window Panel Specifications This transparent side window panel of HAF XM offers the best inner view for your HAF XM. You can show your components without removing the side panel. It also features the smart latch design for easy access to your system. *The side window panel can be for individual sale Available Color Black MaterialDurable steel alloy Dimensions x 29.2 x mm (23.4 x 1.1 x 25.5 inch) Net Weight 1.62 kg / 3.57 lb

11 Competitor Comparison Model Cooler MasterCorsairAntecThermaltakeNZXT HAF XM600TDF-85Chaser MK-1Phantom TypeMid Tower Full Tower Dimensions (W x H x D) 252 x x 571mm265 x 507 x 592mm213 x 596 x 505mm237 x x 581.6mm222 x 540 x 623mm (9.9" x 20.9" x 22.5")(10.4" x 20.0"x 23.3")(8.4" x 23.5" x 19.9")(9.3" x 18.9" x 22.9")(8.7" x 22.3" x 24.5") Motherboard SupportMicro-ATX, ATX, E-ATXMicro-ATX, ATXMini-ITX, Micro-ATX, ATXMicro-ATX, ATXBABY AT, Micro-ATX, ATX, E-ATX Maximum VGA length (w/o HDD cage) 463mm / 18.22"460mm / 18.11"318mm / 12.5"330mm / 13.0"350mm / 13.77" 3.5" Drive Bays86977 X-Dock Slots2x11x Expansion Slots Maximum 200mm Fan Qty42x23 Maximum Fan Support Qty93876 USB 3.0 ports2112x Side Panel opening mechanism latch / screwsscrews PSU cable coverYesxxxx HAF XM - The superior mid tower with full tower functionality! *Note: AMD Radeon HD 6970 – 10.8” (27.5cm) NVIDIA GeForce GTX 580 – 10.5” (26.7cm) AMD Radeon HD 6990 – 12” (30.48cm) NVIDIA GeForce GTX 590 – 11” (27.9cm) AMD Radeon HD 7970 – 11.5” (29.21cm) NVIDIA GeForce GTX 680 – 10” (25.4cm)

12 Comparison of HAF series ModelHAF XMHAF XHAF 932 AdvancedHAF 932HAF 922HAF 912 Advanced Outer Design TypeMid TowerFull Tower Mid Tower Dimensions (W x H x D) 252 x x 571mm230 x 599 x 550mm243 x 560 x 564mm 253 x 502 x 563mm230 x 480 x 496mm (9.9" x 20.9" x 22.5")(9.1" x 23.6" x 21.7")(9.6" x 22.0" x 22.2") (10.0" x 19.7" x 22.2")(9.1" x 18.9" x 19.5") Motherboard SupportMicro-ATX, ATX, E-ATX Micro-ATX, ATX, E-ATX, Gigabyte XL-ATX Micro-ATX, ATX, E-ATX Micro-ATX, ATX I/O Panel - USB 3.0 x 2 (int.) - USB 2.0 x 2 - USB 3.0 x 2 (int.) - USB 2.0 x 2 - IEEE 1394a x 1 - e-SATA x 1 - USB 3.0 x 2 - USB 2.0 x 4 - IEEE 1394a x 1 - e-SATA x 1 - USB 2.0 x 4 - IEEE 1394a x 1 - e-SATA x 1 - USB 2.0 x 2 - e-SATA x 1 - USB 3.0 x 2 (int.) - USB 2.0 x 2 - e-SATA x1 Maximum VGA length (w/o HDD cage) 463mm / 18.22"342mm / 13.46" 320.7mm / 12.6" (HDD cage is fixed) 320.7mm / 12.6" (HDD cage is fixed) 337mm / 13.26" (HDD cage is fixed) 390mm / 15.4" Full black coatingYes Interior non-black coating Yes Side window panelxYes xx 5.25" Drive Bays " Drive Bays87 (2 are X-Dock) " Drive Bays 9 (6 are converted from 3.5" bays, 1 is behind M/B tray, 2 are X-Dock) 2 (converted from 5.25” drive bays) 4 (converted from two 3.5" drive bays) xx 4 (hidden; 2 are converted from 3.5” bay) X-Dock Slots22xxxx Expansion Slots Maximum Fan Support Qty /200mm fan support Side Panel opening mechanism latch / screwsscrews PSU cable coverYes xxxx

13 Summary – Selling Points User-Friendly Design Great Expandability Excellent Cooling Easy Access Latch Design Top compartment for placing personal belongings Sliding PSU cable cover for improved cable management LED switch for the front fan Supports two super speed USB 3.0 ports 8+1 expansion slots for 3-Way SLI/CF Supports up to E-ATX Maximum length of VGA card support: - 354mm / 13.9” (with HDD cage) - 463mm / 18.2” (w/o HDD cage) Supports up to 9 HDD/SSDs, including 6 SSDs converted from 3.5” drive bays, two X-Dock slots and one behind the motherboard tray Mesh design on front panel and top cover Vents on side panel and bottom (underneath the PSU) Maximum 200mm Fan Qty: 4 (Dual 200mm fan support at top) Maximum Fan Support Qty: 9

14 Appendix

15 Logistics Information Model HAF XM (side window panel version) Part Number RC-922XM-KKN1RC-922XM-KWN1 EAN Code UPC Code Carton Size (L x W x H) 600 x 295 x 655mm / 23.6 x 11.6 x 25.8 inch Pallet Size (L x W x H) 1220 x 900 x 120mm / 48.0 x 35.4 x 4.7 inch Containerw/ palletCnt/palletw/o pallet 20’ ’ ’ HQ ’ HQ Model Transparent side window panel - HAF XM Part Number RA-922XM-KWN1 EAN Code UPC Code Box Size (L x W x H) 582 x 67 x 502mm / 22.9 x 2.6 x 19.7 inch

16 Package Design

17 AD Design Vertical Horizontal

18 Banner Design 950 x x x x x 600

19 The End


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