2. 4-1112 Introduction Text & Course Description Grading Group Selection Assignments Strategic Analysis Self Evaluation Group Grading Miscellaneous Chapter Three: The External Environment Chapter Three: The External Environment Hitt, Ireland, Hoskission, Rowe & Sheppard Strategic Strategic Management Management N o t e s Introduction: Business 478: Strategy Competitiveness & Globalization Competitiveness & Globalization

3. 4-2212 Introduction Text & Course Description Grading Group Selection Assignments Strategic Analysis Self Evaluation Group Grading Miscellaneous Notes include cases & exercises Notes include cases & exercises Introduction to Bus. 478: Strategy / 2014-1 CONTACTS: 778-782-4918  Sheppard@sfu.ca CONTACTS:  778-782-4918   Sheppard@sfu.ca NOTES: http://www.sfu.ca/~sheppard/index.html NOTES:  http://www.sfu.ca/~sheppard/index.html OFFICE: WMC 4387 OFFICE:  WMC 4387 HOURS: Mon. 12:40 – 1:20, & by Appt. HOURS:   Mon. 12:40 – 1:20, & by Appt. Tue. 11:40 – 12:20, & by Appt. Tue. 11:40 – 12:20, & by Appt. For an appointment contact me in person, For an appointment contact me in person, by phone or E-mail & we’ll set-up an appt. by phone or E-mail & we’ll set-up an appt. Prereqs: Bus. 207, 312, 343, 360 & 374 or 381 & 90 credits. INSTRUCTOR: Jerry Sheppard Introduction

4. 4-3312 Introduction Text & Course Description Grading Group Selection Assignments Strategic Analysis Self Evaluation Group Grading Miscellaneous Hitt, Ireland, Hoskisson, Rowe & Sheppard Hitt, Ireland, Hoskisson, Rowe & Sheppard Text Hitt, Ireland, Hoskisson, Rowe & Sheppard Strategic Management : Competitiveness & Globalization, Concepts & Cases 3 rd Canadian Ed. Course Description + Provide you with an intro. to Strategy. Goal: enhance your ability to insightfully develop, articulate, implement a strategy.Goal: enhance your ability to insightfully develop, articulate, implement a strategy. Coverage: strategic mgmt. process:Coverage: strategic mgmt. process: – i.e. strategy formulation and implementation. Case studies and classroom exercises will support lecture & discussion of course topics.Case studies and classroom exercises will support lecture & discussion of course topics. Text & Course Description

5. 4-4412 Introduction Grading Group Selection Assignments Strategic Analysis Self Evaluation Group Grading Miscellaneous Grading Group Grade (27%) Group Grade (27%) 5% Case Synopsis 5% Case Synopsis 10% Written Analysis 12% Case Presentation 10% Written Analysis 12% Case Presentation Individual Grade (73%) Individual Grade (73%) 32% Individual Paper 32% Individual Paper 24% Midterm 24% Midterm 12% Participation 12% Participation 5% Contribution to group (5 X 1% each) 5% Contribution to group (5 X 1% each) (more on this when I get to grade sheets ) Ethical Considerations Ethical Considerations Not doing your own work on individual assignments, Not doing your own work on individual assignments, plagiarism or insufficient citation may get you a zero. plagiarism or insufficient citation may get you a zero. Grading

6. 4-5512 Introduction Text & Course Description Grading Group Selection Assignments Strategic Analysis Self Evaluation Group Grading Miscellaneous If you are your groups’ CEO you have no real power. You’re just the first among equals. Group Selection Form Name Student ID # TitleConcentration CEO COO CMO CFO (CHR) Steve Jobs 99301-1234Marketing Andy Grove 99302-1234Mgmt.Science Phillip Kives 20001-1234Marketing Mike Milkin 20001-5678Finance Mark Wexler 20002-1234H.R.M. You need to find a group by the 3 rd week, or I will put you in one. Group Selection

7. 4-6612 Introduction Text & Course Description Grading Group Selection Assignments Strategic Analysis Self Evaluation Group Grading Miscellaneous Class Assignments (MON.) DateTopic Detail, Cases, Presentations Readings The Basics Sep. 08 Overview, Strategic Mgmt. & Competitiveness, Text Ch. 1 Performance & Cases Performance & Doing Cases Text Ch. 2 Sep. 15 External Environment & Environment, Ind. & Comp. Analysis Text Ch. 3 & 4 Internal Environment. Resources, Capabilities, Core Comp. Insourcing & IMI Sep. 22 Bus. Level Strategy & Porter’s Gen. Bus. Level Strategies Text Ch. 5 & 7 Corp. Level Strategy Diversification, Vertical Integration Exercise #1 Sep. 29 International Strategies International Bus., Corp. & Entry Strat.s Text Ch. 9 & 10 Cooperative Strategies Exercise #2 Oct. 06 Dynamics, Restructuring Competitive actions & responses, Text Ch. 6, 8, 14 & Innovation Acquisitions & Corp Renewal Kaskazi 1 & 2 Assignments Don’t forget to tell them the password!

8. 4-7712 Introduction Text & Course Description Grading Group Selection Assignments Strategic Analysis Self Evaluation Group Grading Miscellaneous Class Assignments (MON.) DateTopic Detail, Cases, Presentations Readings Applications & Ends Oct. 20 MidtermMIDTERM PANIC Assignments Nov. 17 Group Presentations Group Presentations (written: Nov. 19) Nov. 24 Group Presentations Group Presentations (written: Nov. 26) Dec. 01 Group Presentations Group Presentations (written: Dec. 03) Oct. 27 Control & Rewards Implementation: Control / Rewards Ch.12, Corning Van Halen & Corning Van Halen Oct. 13 Thanksgiving Nov. 03 CASE DUE ON THIS DAY ASSIGNED CASE: RME RME Leadership Strategy & Leaders & BP Deepwater Ch.13, BP Deep Nov. 10

9. 4-8812 Introduction Text & Course Description Grading Group Selection Assignments Strategic Analysis Self Evaluation Group Grading Miscellaneous Grade for Strategic Analyses SUBHEADINGS! 3.0 3.3 Include Corp. Philosophy and stakeholder analysis.. 3.0 3.5 General External Environment & Porter’s Industry Environments. 3.3 3.3 Subheadings. Including explaining the firm’s core competences (VRIO). 3.3 3.5 Subhead.s. Incl. Business, Corp., International & Co-op. Strategies. 3.5 3.5 How Strengths match the Opportunities & how the weaknesses match the threats.. 3.5 3.5 Create criteria & alternatives, evaluate & recommend something.. 3.3 3.4 State an action plan & needed structural & control changes that may be required.. 3.35 Average Section of report Grade range is 0.0 – 4.3 Mission, Objectives, Goals, Stakeholders Resources, Capabilities / Core Competencies General & Industry Environment Bus., Corp., Interna- tional & Co-op. Strat.s Synthesis Criteria, Evaluation & Recommendation AverageForm Content Implementation Strategic Analysis

10. 4-9912 Introduction Text & Course Description Grading Group Selection Assignments Strategic Analysis Self Evaluation Group Grading Miscellaneous Group Member Grades 3.7 OK 3.5 So-So 3.8 Good! 1.4 zzzzz This is due Dec. 1, 2014 Group Grading

11. 4-101012 Introduction Text & Course Description Grading Group Selection Assignments Strategic Analysis Self Evaluation Group Grading Miscellaneous Self Evaluation This is due Dec. 1, 2014 This is due Dec. 1, 2014 Self Evaluation

12. 4-111112 Introduction Text & Course Description Grading Group Selection Assignments Strategic Analysis Self Evaluation Group Grading Miscellaneous Most sessions will be ½ exercise, and ½ case analysis or another strategy exercise.Most sessions will be ½ exercise, and ½ case analysis or another strategy exercise. On-line lectures are from concepts chapters.On-line lectures are from concepts chapters. Exam will be theory & mostly short answer.Exam will be theory & mostly short answer. Power Point Audio Lectures are available at: http://www.sfu.ca/~sheppard/478index.htmlPower Point Audio Lectures are available at: http://www.sfu.ca/~sheppard/478index.html All power point presentations include:All power point presentations include: Sound Unsound SometimesBONUSES For fun, this guy, Alfred E. Neuman (he might be an exam question), will be in every slide presentation at least once! There’s also some material on the bottom so you know how much longer the professor is going to ramble on. Miscellaneous S O U N D

13. 4-121212 Introduction Text & Course Description Grading Group Selection Assignments Strategic Analysis Self Evaluation Group Grading Miscellaneous