2. Video on Demand (VoD) Creative guidelines for standard VoD ads on Demand 5 Additional notes Click URLs: Destination or Click URLs are to be supplied by advertiser/agency Tracking: All clicks and impressions are recorded by Channel 5, additional third-party tracking can be supplied by the advertiser/agency, depending on the provider. The agency/advertiser are responsible for notifying the Demand 5 Ad Ops team of any tracking issues within 24 hours of campaign live date. Due to the variety of fourth tracking providers, please check with us whether we can support the provider. To avoid unnecessary delays delivery of ads should be delivered via Adtsream or IMD. Please note, if your campaign is running on Virgin Media and/or Sky further creative and delivery specifications can be found here: http://about.channel5.com/digital- media/advertise-on-our-websites Creative is required to spec five working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions for advertising. Creative deliveryValue Container (file format)MP4 CodecH.264 Display aspect ratio16:9 (not anamorphic) Dimensions1280 x 720 pixels Frame ratePAL 25 fps Video profileHigh@L4.1 (Main acceptable if ‘High’ is not possible) Video bitrate7680 kbps Audio formatAAC Audio bitrate128 kbps Audio sampling rate48 KHz Duration (max)30” (premium rates apply for longer durations) Clock numberAll files need to be supplied with clock number for clearance through Clearcast (please see next slide for more information) Clock slatesClock slates are to be removed before delivery

3. Clearcast and clock numbers Ensuring your creative is compliant A clock number is given to a commercial to identify a particular version and it is unique to a particular product. The clock number is made up of 15 characters. For example: AMV/BTBB001/030 AMV – this represents either the creative agency or the production house BT – in this example the product is British Telecom BB – the product is broadband 001 – is the version number of the broadband commercial 030 – represents the time length of the commercial, in this example 30 seconds The clock number is given to the commercial by the production house or creative agency that produces the commercial. They are responsible for sending the final version of the commercial to Clearcast for approval. A digital buyer would contact the production house for the latest clock number(s) for the commercial. Please note the VoD creative needs to match the clock number exactly, a linear clock number cannot be used for a VoD commercial if it is not identical. Clearcast www.clearcast.co.uk 0207 339 4700 Creative is required five working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions for advertising.

4. Sponsorship bumpers Creative guidelines for sponsorship bumpers on Demand 5 Click URLs: Destination or Click URLs are to be supplied by advertiser/agency Tracking: All clicks and impressions are recorded by Channel 5, additional third- party tracking can be supplied by the advertiser/agency, depending on the provider. The agency/advertiser are responsible for notifying the Demand 5 Ad Ops team of any tracking issues within 24 hours of campaign live date. Due to the variety of fourth tracking providers, please check with us whether we can support the provider. Delivery: To avoid unnecessary delays delivery of ads should be delivered via Adtsream or IMD. Alternatively they can be delivered as an email attachment. Filename: Please ensure the filename of the asset is the SP clock number provided by the Channel 5 Sponsorship team Please note, if your campaign is running on Virgin Media and/or Sky further creative and delivery specifications can be found here: http://about.channel5.com/digital- media/advertise-on-our-websites Creative is required to spec five working days before campaign start date. All creatives are subject to Channel 5 approval. Creative deliveryValue Container (file format)MP4 CodecH.264 Display aspect ratio16:9 (not anamorphic) Dimensions1280 x 720 pixels Frame ratePAL 25 fps Video profileHigh@L4.1 (Main acceptable if ‘High’ is not possible) Video bitrate7680 kbps Audio formatAAC Audio bitrate128 kbps Audio sampling rate48 KHz Duration15” pre roll 5” mid-roll and post-roll Please liaise with the Sponsorship & Partnership team if you are unsure what lengths need to be supplied. Clock numberSponsorship bumpers do not need to be submitted to Clearcast but must be approved by Channel 5’s internal compliance team.

5. IMD Delivery Delivering your ad to Demand 5 Creative for VoD campaigns running on Demand 5 should be delivered to ‘Demand 5’ which can be found under Channel 5 Sales VOD within the IMD system. If the campaign has been booked onto Demand 5 on the Virgin Media platform you will need to select ‘Demand 5 on Virgin Media Platform’. Please see screenshot below: Please be aware that not all campaigns will be booked onto both stations. If you are unsure which stations to deliver to please contact the booking agency for clarification. If you require further clarification please contact the Channel 5 team and we will endeavour to assist you in any way we can.

6. Adstream Delivery Delivering your ad to Demand 5 Creative for VoD campaigns running on Demand 5 should be delivered to ‘Demand 5’ which can be found under IPTV/VOD within the Adstream order system If the campaign has been booked onto Demand 5 on the Virgin Media platform you will need to select ‘Virgin Media TV VOD’. Please see screenshots below: Please be aware that not all campaigns will be booked onto both stations. If you are unsure which stations to deliver to please contact the booking agency for clarification. If you require further clarification please contact the Channel 5 team and we will endeavour to help in any way we can.

7. Contact Us How to get in touch SalesAd Operations Gareth Jones Head of Digital Sales T: 0208 612 7021 E: Gareth.Jones@Channel5.com Please send all copy and rotation instructions to Demand5Adops@Channel5.com Emma Jewitt Digital Sales Manager T: 0208 612 7503 E: Emma.Jewitt@Channel5.com Aimee Goldsmith Operations Controller T: 0208 612 7668 E: Aimee.Goldsmith@Channel5.com Chris Mills Digital Sales Manager T: 0208 612 7298 E: Chris.Mills@Channel5.com Tajinder Kang Traffic and Analytics Executive T: 0208 612 7782 E: Tajinder.Kang@Channel5.com Ashley Beepur Traffic and Analytics Assistant T: 0208 612 7546 E: Ashley.Beepur@Channel5.com