1. Channel 5 Display Ad Specs channel5.com

2. Channel5.com Display ads summary Ad-formats not currently available Channel 5 - Overlays - Firefly formats - Pushdown Superheaders 2Contents 3Creative Specifications 4Channel 5 – Leaderboard & MPU 5Channel 5 – Megabanner 6Channel 5 – Expandable Leaderboard 7Channel 5 – Expandable MPU 8Channel 5 – Reskin 9ClickTag for Flash 10Contact us

3. Creative specifications Maximum file size 40KB jpeg, gif, swf files accepted Rich media, third-party tags accepted Backup gif to be supplied when supplying.swf files Audio must be user initiated Maximum of three loops (30 seconds) Expandable creative We accept expandable leaderboards, MPUs and skyscrapers – please get in touch with the sales team to discuss exact requirements All expansion must be user initiated with visible close button, or auto close after a few seconds. Sound must be user initiated, with default is set to ‘off’ These ads are subject to Five’s approval and could be charged at a premium Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions for advertising. Important note: All advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The- Codes/CAP-Code.aspx http://bcap.org.uk/The- Codes/CAP-Code.aspx

4. Channel5.com Leaderboard & MPU Formats: gif, jpg, 3 rd party, swf (with gif back-up) Max weight: 40kb

5. Channel5.com Megabanner Formats: gif, jpg, 3 rd party, swf (with gif back-up) Max weight: 40kb

6. Channel5.com Expandable Leaderboards Trafficked: through OAS Formats: 3 rd party Max weight: 40kb Note: Expandable ads cover Channel5.com when clicked or rolled over – as opposed to Pushdown SuperHeaders, which push the content down

7. Channel5.com Expandable MPU Trafficked: OAS Formats: 3 rd party Max weight: 40kb Note: Expandable ads cover content

8. Channel5.com Reskin Trafficked: through CMS Formats: gif, jpg, png Max weight: 100kb Background colour required

9. ClickTAG for Flash (swf) creatives How to assign a clickTAG to flash (swf) file A clickTAG is the tracking code assigned by an agency to register when an advertisement is displayed and clicked on. The click through data is collected by the adserver enabling advertisers to determine how effective their campaign is or can be. The code below will allow an adserving network to dynamically assign a click TAG to their ad: on (release) { getURL(clickTAG, “_blank”); } The URL cannot be embedded into the ad itself. The adserver will need to set this URL when the ad is called. To do this the URL needs to be passed into the GetURL action from the query string of the Param and Embed Src. 1.Edit the fla file 2.Right click on the scene to and select movie explorer 3.In movie explorer select the object actions tab 4.Find the action, which is associated with the button (click) 5.Double-click this action to edit it. In the URL box specify ‘clickTAG’. In the window box specify “_blank” to open in a new window. Variables should be set to ‘don’t send’ and the top expression box should be checked. 2. Different variables for click-through URLs: 3.“_blank” = new window“_top” = same window (breaks out of frames) 4.“_self” = same frame/window “_parent” = parent frame (if nested in 3 levels of frames, breaks out to 2 levels)

10. Contact us Sales: Display and Video on Demand Ad Operations: Creative and Trafficking Emily Hill Digital Sales Manager T: 020 8612 7547 E: Emily.Hill@channel5.comEmily.Hill@channel5.com Email all VoD and display creative to: OnlineTrafficking@channel5.comOnlineTrafficking@channel5.com Kirsty Roos Traffic and Analytics Assistant T: 020 8612 7546 E: Kirsty.Roos@channel5.comKirsty.Roos@channel5.com Peter Yardley-Jones Traffic and Analytics Assistant T: 020 8612 7544 E: peter.yardley-jones@channel5.competer.yardley-jones@channel5.com