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Ad Specs & Creative Guidelines MC Music Channels AD PANELS MC’s Music Channels feature one larger sized ad panel to better deliver your message to viewers.

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Presentation on theme: "Ad Specs & Creative Guidelines MC Music Channels AD PANELS MC’s Music Channels feature one larger sized ad panel to better deliver your message to viewers."— Presentation transcript:

1 Ad Specs & Creative Guidelines MC Music Channels AD PANELS MC’s Music Channels feature one larger sized ad panel to better deliver your message to viewers. Refer to the guidelines on the following pages for creating ad panels or submitting artwork for MC to create your ad. Music Choice 328 West 34 th Street, New York, NY corporate.musicchoice.com/advertising

2 MC is creating your ad panel: DEADLINE: 2 weeks before flight start Minimum size: 72 dpi Preferred file format: PSD Acceptable file formats: EPS, AI, JPEG or TIFF Needed: logo, product(s) images, key message points, tagline (if applicable) The most effective ad panels have simple, straightforward designs – image, logo, copy blurb You are creating your ad panel: DEADLINE: 1 week before flight start Size 480 x 544 File Format: JPEG (do not save for web) Aspect Ratio: Square Color Profile: SDTV NTSC Minimum font size: 18 pt. ­ Ensure fonts are legible in both size and weight ­ Bolder fonts work best; avoid thin ornate fonts ­ Leave clear space (no text) around the edges of the ad Ad Specs & Creative Guidelines MC Music Channels AD PANELS Music Choice 328 West 34 th Street, New York, NY corporate.musicchoice.com/advertising

3 Ad Specs & Creative Guidelines Delivery Instructions SPOTS (FOR VIDEO ON DEMAND AND MUSIC CHOICE PLAY) Send tapes and traffic instructions to the Traffic Manager: Barry Schwartz Music Choice 328 West 34th Street New York, NY ALL OTHER MATERIALS (FOR AD PANELS & CUSTOM GRAPHICS) Send materials to your Account Team and the Marketing Team: Rob McCaw Music Choice 328 West 34th Street New York, NY Materials may also be sent via an FTP site. Please include: Agency Name Contact Name Phone Number/ IP Address/Login Information Music Choice 328 West 34 th Street, New York, NY corporate.musicchoice.com/advertising


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