1. Proprietary and Confidential | 1 HEADLINE EXAMPLE June 14, 2013 DISPLAY RETARGETING PILOT

2. Proprietary and Confidential | 2 Email: Display Objective + Attain a better understanding of attribution across email & display Theory is adding display to email drives better conversions

3. Proprietary and Confidential | 3 Pilot Overview Run a Test on an existing campaign Display Retargeted participants transferred (via secure FTP) to retargeting partner All Send Email nodes in the Display Retargeted path contain a tracking pixel for dropping a cookie Send Email nodes in the Control Group path do not contain a tracking pixel Website conversion page needs to contain a tracking pixel to track conversions and turn off display for participants who convert Email Participants Split Display Retargeted Control Group CSV Transfer to Partner CSV File Continue Normal Series

4. Proprietary and Confidential | 4 Targeting Non-Openers Weekly Promotion Open? Non-Openers Openers Display Retargeting Free Shipping Offer

5. Proprietary and Confidential | 5 Data Transfer ClientDisplay Partner File PGP Encrypted Data Transferred via Secure FTP SSH Retargeting Recipients Contains email address only File is PGP encrypted File uploaded to secure FTP File rotation (Daily) Data Processor Firewall PGP encrypted file Secure FTP Retargeting Platform

6. Proprietary and Confidential | 6 Benefits Lift in conversions! Discounted ad buy Access to all the findings for use in future programs

7. Proprietary and Confidential | 7 Commitments All we want in return is... Facilitate the tagging of program email templates and website Work with us on development of display ad creative Participate in published case study featuring results and findings Provide a quote/testimonial to be used in PR activities StrongView will manage all the details... Facilitate the display ad buy Define test plan & execute the test in selected campaign Develop display ad creative with client's guidance & approval Analyze results & findings Develop case study with client’s guidance & approval

8. Proprietary and Confidential | 8 THANK YOU