1. HEADLINE EXAMPLE Proprietary and Confidential DISPLAY RETARGETING PILOT June 14, 2013

2. Proprietary and Confidential EMAIL:DISPLAY Objective  Attain a better understanding of attribution across email & display Theory is adding display to email drives better conversions

3. Proprietary and Confidential Run a Test on an existing campaign PILOT OVERVIEW Email Participants Split Display Retargeted Control Group Continue Normal Series Display Retargeted participants transferred (via secure FTP) to retargeting partner All Send Email nodes in the Display Retargeted path contain a tracking pixel for dropping a cookie Send Email nodes in the Control Group path do not contain a tracking pixel Website conversion page needs to contain a tracking pixel to track conversions and turn off display for participants who convert CSV Transfer to Partner CSV File

4. Proprietary and Confidential TARGETING NON-OPENERS Weekly Promotion Open? Non-Openers Openers Free Shipping Offer Display Retargeting

5. Proprietary and Confidential DATA TRANSFER Retargeting Recipients Data Processor Contains email address only File is PGP encrypted File uploaded to secure FTP File rotation (Daily) Client SSH Secure FTP Display Partner PGP encrypted file Retargeting Platform File PGP Encrypted Data Transferred via Secure FTP Firewall

6. Proprietary and Confidential Lift in conversions! Discounted ad buy Access to all the findings for use in future programs BENEFITS

7. Proprietary and Confidential Facilitate the tagging of program email templates and website Work with us on development of display ad creative Participate in published case study featuring results and findings Provide a quote/testimonial to be used in PR activities StrongMail will manage all the details... Facilitate the display ad buy Define test plan & execute the test in selected campaign Develop display ad creative with client's guidance & approval Analyze results & findings Develop case study with client’s guidance & approval All we want in return is... C OMMITMENTS

8. HEADLINE EXAMPLE Proprietary and Confidential THANK YOU!