1. Enterprise Decision Support Systems Sales & Marketing, Product Mgmt, Finance, Distribution, Manufacturing An Excel Software & Systems PLC presentation Medico eDSS

2. EXCEL 2 Copyright © 2013 Excel Software & Systems Pvt. Ltd. All rights reserved. Excel Software & Systems Pvt. Ltd. (Excel Software) is an Independent Software Vendor (ISV) providing enterprise grade software solutions to major organizations in the public and private sectors, with focus on Supply Chain Management, Finance & MRP. Excel specializes in Industry specific Decision Support Systems integrating diverse enterprise applications that are extended across the enterprise from the corporate offices right down to sales people in remote locations. Location: Key Features: Mumbai, India Founded in 1987 25+ years of experience in enterprise software products. More than 3000 installations of its software Excel’s SD products span the entire distribution landscape right from the enterprise to logistics, wholesale & retail. Medico eDSS capitalizes on Excel’s enterprise experience & familiarity with KPIs that need to be monitored. Company Profile: Excel Software & Systems Pvt. Ltd.

3. EXCEL Medico eDSS differentiators Generic BI tools like Qlikview or Cognos BI or SAP Business Objects are targeted at a handful of users at the corporate office working on analytical reports – more of a post mortem study of available data from various sources. They are too expensive to be deployed across the length and breadth of the enterprise. They would not, for instance be cost effective to be deployed to frontline sales people and line managers. Being generic, they take a long time to customize and deploy. They are expensive to customize and maintain. Medico eDSS is an interactive operations tool for the ENTIRE enterprise. It is designed to : Cater to the specific information needs of Medical Reps, ABMs, RBMs, ZBMs etc. Provide a common enterprise wide platform for online sales meetings and discussions. Yet it can provide complex analytics required by the CEO, CFO, Directors. SBU heads can keep an eye on the entire enterprise and receive alerts. Accounts or audit can use it to easily reach down to a location to inspect a transaction. Finance could use it for credit control or to quickly check debtors ledgers. Sales Admin can use it to calculate incentives or monitor HQ, Area or Region profitability. Marketing can use it to generate targets for the next year, monitor performance. Distribution can use it to monitor CFA activity, stocks, plan stock transfers. PMT teams could use it to monitor performance of a brand or therapeutic group. Workflows, alerts via SMS / email can be easily set up to handle issues immediately. Pre configured for the Pharmaceutical industry – can be deployed rapidly.

4. EXCEL Medico eDSS – case study – monitoring HQ profitability Medico eDSS Layer - domain specific functionality – Business logic, processes, workflows, alerts, controls, analytics Web services integration layer This case study shows an example of how Medico eDSS integrates data from different applications to monitor HQ profitability. Pending Orders Deliveries Free schemes Sales Returns Expiry Breakage returns Demand planning data Invoices, tax Collections, CRA Credit & Debit notes Customer details Field allocation Targets Product grouping Cost of Samples & Promo Inputs Call Average Missed calls Field expenses Secondary Sales Distribution Finance Samples & Promotional Inputs RFC Sales Force Automation Sales Force Automation Medico eDSS Database Medico eDSS Database Previous year data Statistical rates Pool territories Incentive schemes Field staff salaries Campaign expenses CRM expenses SAP / other ERP

5. EXCEL Medico eDSS caters to ALL the users in the enterprise Supply ChainSales & MarketingFinance Marketing, Sales Admin & Product Management teams Sales performance Expiry breakage analysis Targeting & Incentives Brand management HQ / Area / Regional profitability Workflows for field CRM & other expense approvals. Online cycle meeting aids. Finance Multi company, multi branch Drilldowns to transactions Budget related alerts Approval workflows Tax reporting Cost of sales monitoring Distribution costs Credit control team reports Distribution & Procurement Stocks at CFA locations Near expiry stocks Sales trends Demand & transfer planning Approval workflows Consuming doctor biz claims CFA/CSA management reports Pending orders Vendor approvals, monitoring

6. EXCEL Vindication of faith in the technology Medico eDSS allows the entire organisation to operate on a common information platform. Hierarchical security features are built in. Web services Tier Integration Tier Workflows & Rules Medico eDSS Tier Notepads e-mail SMS Medico eDSS at remote locations (branches & warehouses) SAP / Other global Enterprise Apps Medico eDSS Database Data Retrieval Service Business Logic Service External App Service (SAP BAPI/RFC) Branch offices, Regional Offices & Field Staff Browsers

7. EXCEL Medico eDSS is a comprehensive Decision support and Operations management enterprise application. Unlike the usual BI tool, Medico eDSS is more of an operational tool rather than an analytical tool. Tailored specifically for the Pharmaceutical industry Real time monitoring of corporate and field level KPIs. Allows detailed analysis through exhaustive reports too. Seamlessly integrates with SAP, Microsoft Navision and other ERP applications Multi-channel support for SMS, email, PDA, notepads Available both on-premise as well as in SaaS mode Cost effective solution to rollout to field staff 5000+ users Dashboards, drill downs, comprehensive reports. Available both as SaaS ( Software as a Service) or On Premise Medico eDSS Information for EVERYONE Everywhere

8. EXCEL In use by major pharmaceutical companies, including: Leading Indian Pharmaceutical Major – Indoco Remedies Ltd. Germany-based pharmaceutical & Veterinary major Boehringer-Ingelheim The leading Indian Pharmaceutical & Generic group Ind-Swift Ltd. Leading Indian dental healthcare company – ICPA Health Products Ltd. Leading Indian dermatology and FMCG company - Palsons Derma Ltd. All these customers manage multiple businesses on the same platform including ethical pharma, FMCG, veterinary, generic sales, specialty medical clinics, dental healthcare etc. demonstrating the flexibility and agility of the business processes and analytics being delivered through the Medico eDSS solution. Customers using Medico eDSS

9. EXCEL Signing off Thank you ! If you need more information, do contact us. JIbran Rarh Mail to jibran@excelsof.comjibran@excelsof.com Mobile +91 9820032430 Work +91 22 42152962 Medico eDSS Information for EVERYONE Everywhere