2. Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website: www.ProductDesign.co.il

3. DesignExcellence DesignInnovation DesignBranding through Design Solid Methodology Client Design for the Excellence Innovation Branding Methodology Client

4. Israel Ministry of Industry Annual Design Award 2005. Equipment Category – 2nd Prize. About Innovation Branding Methodology Client Explorer – day/night observation and target acquisition system. Manufacture by ITL Optronics Israel. Design: Tco. Product Design team and Eran Zur.

5. About Innovation Branding Methodology Client “Design Mark” Israel 2005. Product Design Category. Backlife – a home based device that reduces lower back pains. Design: Tco. Product Design team.

6. About Excellence Branding Methodology Client

7. < Branding through Design > M A T E. Intelligent Video Surveillance Design Language About Excellence Innovation Methodology Client Architectural Context “Smart” “Tech” Iconographic Style Differentiation Uniqueness Branding

8. … Where our strength lay.. How the product is being used, analyze best Usage; wall-mount or table-top. What are the applicable Standards; What is the relevant Market; who should we aim at, professional or end users, European or American. What is the design of the Competitors; what will be the next Evolution of the product category. Who are the Customers; age, gender, lifestyle, esthetic preferences, values describes them best. Enhance The Design Brief About Excellence Innovation Branding Client Discover

9. Artist Concepts About Excellence Innovation Branding Client Create

10. Artist Concepts About Excellence Innovation Branding Client Create

11. About Excellence Innovation Branding Client Create Sketches

12. About Excellence Innovation Branding Client Create Sketches

13. About Excellence Innovation Branding Client להראות פרטים Develop Detailed Design

14. About Excellence Innovation Branding Client Implement Design execution, within Cost and Technology constraints. Educated use of Materials Opportunity. Full support of the Mechanical- design, flexible answer to revisions and adjustments On the Run. Design Reviews of Prototypes and manufactured products. Full Product Documentation

15. About Excellence Innovation Branding Methodology Different clients have different needs  Attracting Investors  Participating in a Tradeshow  Time to Market  Design to Cost  Impossible Schedules … Different needs present different challenges

16. Excellence Innovation Branding Methodology Client < Designing competitive advantage > Excellence Innovation Branding On Time In Budget

17. www.ProductDesign.co.il Thank you Eran Zur.Product Design