Presentation on theme: "Title Slide – Technology or Company Name Presenters Information and Title Title of University and Industry Contacts (as applicable) **IMPORTANT INSTRUCTIONS:"— Presentation transcript:
Title Slide – Technology or Company Name Presenters Information and Title Title of University and Industry Contacts (as applicable) **IMPORTANT INSTRUCTIONS: You are welcome to use your own background or template – We recommend approximately 8 slides. This template is intended as a guide only in helping you communicate the business case. You will have about 8 minutes to present and about 7 minutes of questions and answers. More visual slides that include a combination of text with graphs, pictures, charts, etc. tend to be better for in-person presentations vs. text only
Technology and Opportunity Overview Slide instructions: Team introduction – provide highlights of the investigator, his team and any others involved in the commercialization effort Succinct description of the technology and commercialization opportunity – Simple and direct, statement describing the technology and research and why it is important – Simple and direct statement describing business, market, unfair advantages, etc, etc. This is intended to be a relatively brief, introductory slide just to give the reviewers a basic background and context for the market you are going into and the technology youve developed If a company, provide a little background on your progress as a company, how many employees, how much revenue, key milestones youve achieved and so forth
Problem Statement Slide instructions: What is the critical issue / need / pain-point? – Use a brief example to illustrate the problem – Why is a solution important? What is the current cost or loss in the market because of the problem? What is the value of the solution?
Market and Opportunity Slide Instructions: Brief overview of the market opportunity? – Market size How many people need it? Target customers – by application/segment; your initial focus How is the market growing and why Potential sales – top down and bottom-up estimates – Cost of customer acquisition
Solution, Product and Technology Slide instructions: How does your technology, product or service address the pain in the market? – Does your technology, product or service save time, money, effort, energy? (i.e., on what basis will you be competing?) Please be as specific as possible Description, stage of development, prototype, etc Product demo, Images, video Other applications How have you determined what the minimum features are that customers will want – e.g. through customer conversations, surveys, etc.?
Discovery and Validation Slide instructions: What evidence can you provide to show that your solution is attractive to this market and why it would be readily adopted in the marketplace. What stakeholders have you identified and how are they relevant to the commercialization effort? What feedback and validation have you been able to gather from these stakeholders? What are the most important things youve learned? How have you validated the technology from a scientific and technical standpoint?
Value proposition and competitive advantages Slide instructions: Explain what the value proposition is. Why will customers turn to your product/solution over another? Each value proposition consists of a selected bundle of products and/ or services that caters to the requirements of a specific customer segment. Show who the strongest competition is and what available substitutes are in the marketplace today Explain your key competitive advantages to other products in the market place related to lower cost, higher performance, easier implementation, and so forth and how you compare to other alternatives in these categories of cost, performance, and so forth. Also detail here key competitive advantages that can provide barriers to entry such as a stronger team, intellectual property such as patents or provisional patents, key exclusive distribution agreements, and so forth.
Product and Business Development Milestones Milestone 1 – Time, cost and risks Milestone 2 – Time, cost and risks Milestone 3 – Time, cost and risks Milestone 4 – Time, cost and risks
The Ask For which milestones are you requesting funds to pursue? What is the toal amount of funds being requested? What is the target date for the completion of selected milestones? Who is ultimately responsible for the completion of these milestones? Budget and use of proceeds For which milestones are you requesting funds to pursue? What is the total amount of funds being requested? What is the target date for the completion of selected milestones? Who is ultimately responsible for the completion of these milestones?
Milestone Timeline Include a simple gantt chart illustrating the development timeline for the completion of milestones