1. PREPARED BY: PEREZ KERR

2.  ADVERTISING- To effectively inform, persuade and remind target market.  PUBLIC RELATION- to offer a positive image of the company and the brad.  SELLING- To get the customers to buy.  SALES PROMOTION- To convince customers to buy immediately

3.  Sales promotion are conducted for short durations. The time limit creates a sense of urgency for the customers to buy immediately.

5.  A Similar products are looked at in similar ways, sales promotions are used to create short term differentiation by offering a better product value.

7.  Sales promotion promote growth, sometimes even at an artificial level. this growth benefit is pursued for different objectives such as generate or increase product trial, or increase purchase quantity.