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Marketing Basics Marketing-the creation and maintenance of satisfying exchange relationships Creation-product development Maintenance-continues even after.

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Presentation on theme: "Marketing Basics Marketing-the creation and maintenance of satisfying exchange relationships Creation-product development Maintenance-continues even after."— Presentation transcript:

1 Marketing Basics Marketing-the creation and maintenance of satisfying exchange relationships Creation-product development Maintenance-continues even after the consumer buys the product Satisfaction-meets the needs of both parties Exchange Relationships-both parties get something of value

2 Marketing Mix Four Ps Product Placement (Distribution) Price Promotion

3 Product Is what the business offers customers to satisfy needs. Athletic shoes, games, video rentals

4 Placement (Distribution) Involves how we make the product available to the consumer

5 Price The amount the customer is willing to pay for a product

6 Promotion Involves the ways to encourage customers to purchase products and increase customer satisfaction Advertising, publicity, personal selling, and public relations

7 Key Marketing Functions Product/Service Management Distribution Selling Marketing-Information Management Financing Pricing Promotion

8 Product/Service Management Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs.

9 Distribution Determining the best way to get the product to the consumer Personal selling In store On line Mail order

10 Selling Direct and personal communication with customer Satisfy current needs and anticipate future needs

11 Marketing-Information Management Gathering info about customers Surveys On-line forms Warranty registrations Those annoying people in the mall

12 Financing The budget to sell the item The ways to assist customers in purchasing your product 0% financing

13 Pricing Communicating the value or cost of goods High price and quality Low price and high volume High price with low volume

14 Promotion Using advertising and other forms of communication to inform about products Commercials Cubs Floppy Hat Day McDonalds Beanies


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