Presentation on theme: "Marketing Basics Marketing-the creation and maintenance of satisfying exchange relationships Creation-product development Maintenance-continues even after."— Presentation transcript:
1 Marketing BasicsMarketing-the creation and maintenance of satisfying exchange relationshipsCreation-product developmentMaintenance-continues even after the consumer buys the productSatisfaction-meets the needs of both partiesExchange Relationships-both parties get something of value
2 Marketing Mix Four P’s Product Placement (Distribution) Price Promotion
3 Product Is what the business offers customers to satisfy needs. Athletic shoes, games, video rentals
4 Placement (Distribution) Involves how we make the product available to the consumer
5 PriceThe amount the customer is willing to pay for a product
6 PromotionInvolves the ways to encourage customers to purchase products and increase customer satisfactionAdvertising, publicity, personal selling, and public relations
Your consent to our cookies if you continue to use this website.