1. Friday, August 07, 2015 Google Analytics Presentation Friday, August 07, 2015 www.DeVanteDesignz.com

2. What is Analytics Software/solution to understand visitor usage of your website. Reporting who, what, why, where, when and why. Analytics can be as simple as a solution provided by your local web hosting vendor. What is Analytics Friday, August 07, 2015 www.DeVanteDesignz..com

3. What is Analytics Friday, August 07, 2015 www.DeVanteDesignz.com

4. Role of Analytics Very major role! (1) Can help to separate and measure different traffic channels Role Of Analytics Friday, August 07, 2015 www.DeVanteDesignz.com

5. What is Analytics Friday, August 07, 2015 ■ PPC vs SEO Click Tracks Role Of Analytics Friday, August 07, 2015 www.DeVanteDesignz.com

6. Role of Analytics ■ PPC vs SEO Role Of Analytics Friday, August 07, 2015 www.DeVanteDesignz.com

7. Friday, August 07, 2015 ■ Old vs new visitors Click Tracks Role Of Analytics Friday, August 07, 2015 www.DeVanteDesignz.com

8. Role of Analytics ■ Old vs new visitors Role Of Analytics Friday, August 07, 2015 www.DeVanteDesignz.com

9. Role of Analytics (2) Can help to separate visitors as per geographic locations Role Of Analytics Friday, August 07, 2015 www.DeVanteDesignz.com

10. Role of Analytics Role Of Analytics Friday, August 07, 2015 www.DeVanteDesignz.com

11. Role of Analytics (3) Funnel tracking helps to find shopping cart abandonment rate. Identifying problematic steps can help to optimize and reduce abandonment rate. This in turn can increase online sales. Role Of Analytics Friday, August 07, 2015 www.DeVanteDesignz.com

12. Role of Analytics Role Of Analytics Friday, August 07, 2015 72% abandonment rate Friday, August 07, 2015 wwwDeVanteDesignz.com

13. Role of Analytics (4) Identifying most common computer configuration and check whether your website is compatible with such systems. Role Of Analytics Friday, August 07, 2015 www.DeVanteDesignz.com

14. Role of Analytics e.g: Compatibility with Mozilla firefox & other browsers Role Of Analytics Friday, August 07, 2015 www.DeVanteDesignz.com

15. Role of Analytics Role Of Analytics e.g: Website is configured as 1280 x 800 while most common visitors are 1024 x 768 Friday, August 07, 2015 www.DeVanteDesignz.com

16. Role of Analytics (5) helps a lot to gather data before going for redesigning of website. Role Of Analytics Friday, August 07, 2015 www.DeVanteDesignz.com

17. Role of Analytics (6) To gather data like conversion rate and ROI Role Of Analytics Friday, August 07, 2015 www.DeVanteDesignz.com

18. Most Common Mistakes Trying to compare statistics from one analytics solution to another. Most Common Mistakes Friday, August 07, 2015 It is okay if numbers don’t match! Friday, August 07, 2015 www.DeVanteDesignz.com

19. Most Common Mistakes PPC vendor numbers do not match Web Analytics reports. Most Common Mistakes Friday, August 07, 2015 =/ www.DeVanteDesignz.com

20. Most Common Mistakes Friday, August 07, 2015 Loose Focus. Web Analytics should be aligned along with your business goals Friday, August 07, 2015 www.DeVanteDesignz.com

21. Analytics Vendors available Friday, August 07, 2015 Google AnalyticsWeb Trends Omniture Click Tracks Core MetricsVisistat Friday, August 07, 2015 www.DeVanteDesignz.com

22. Friday, August 07, 2015 Analytics Vendors available Friday, August 07, 2015 www.DeVanteDesignz.com Google Analytics is the most popular choice for web analytics solution. We too recommend Google Analytics since it's a free tool and has all the features required to start tracking your website.

23. Some Reports of Google Analytics Friday, August 07, 2015 Visitors Overview Friday, August 07, 2015 www.DeVanteDesignz.com

24. Some Reports of Google Analytics Friday, August 07, 2015 Traffic Sources Overview: Can compare traffic with two different months. Friday, August 07, 2015 www.DeVanteDesignz.com

25. Some Reports of Google Analytics Friday, August 07, 2015 AdWords keyword position report: Will help you find the best position for your keyword. Friday, August 07, 2015 www.DeVanteDesignz.com

26. Some Reports of Google Analytics Friday, August 07, 2015 Site Search report: Keyword typed in by user to search within your website. This report can be helpful for Ecommerce website to find exactly which product, users are searching on your website. Friday, August 07, 2015 www.DeVanteDesignz.com

27. Some Reports of Google Analytics Friday, August 07, 2015 Content Overview: Helps to identify the flow of your visitors. Friday, August 07, 2015 www.DeVanteDesignz.com

28. Some Reports of Google Analytics Friday, August 07, 2015 Goal conversion rate: As per the report, 3AM to 11 AM and after lunch 1PM to 6PM has higher conversion rate. Friday, August 07, 2015 www.DeVanteDesignz.com

29. Features of Google Analytics Friday, August 07, 2015 www.DeVanteDesignz.com

30. Features of Google Analytics Friday, August 07, 2015 Advanced Segmentation: enables you to isolate and analyze subsets of your traffic. Friday, August 07, 2015 www.DeVanteDesignz.com

31. Features of Google Analytics Friday, August 07, 2015 Custom Reports: are reports you create, save, and edit to give you a specific view of your data. Friday, August 07, 2015 www.DeVanteDesignz.com

32. Features of Google Analytics Friday, August 07, 2015 Motion Charts : a data visualization tool. Friday, August 07, 2015 www.DeVanteDesignz.com

33. Features of Google Analytics Friday, August 07, 2015 New Account Management Dashboard: Meaningful data and clear visual cues (green is good, red is bad) help alert you to areas requiring more attention. Friday, August 07, 2015 www.DeVanteDesignz.com

34. Features of Google Analytics Friday, August 07, 2015 Integrated Reporting with AdSense Friday, August 07, 2015 www.DeVanteDesignz.com

35. Friday, August 07, 2015 www.DeVanteDesignz.com About DeVante Designz As an industry leader with more than 11+ years experience, DeVante Designz probably has the highest number of successful case studies and client testimonials when compared to any of our competitors. DeVante Designz is a search marketing company established in 1999. With 5 offices located in the USA alone, along with 2 International offices located in Melbourne, Australia, and London, England, and with a team of 350 marketing experts. DeVante Designz has successfully executed more than 6000 search marketing campaigns for clients based in over 40 countries.

36. Friday, August 07, 2015 www.DeVanteDesignz.com Certifications DeVante Designz is Certified by Google Adwords,Yahoo! Search Marketing and Microsoft adCenter as an AdWords Qualified Company, a Yahoo! Search Marketing Ambassador and a Microsoft adExcellence Member respectively.

37. Friday, August 07, 2015 www.DeVanteDesignz.com Some of Our Global Clients

38. Friday, August 07, 2015 www.DeVanteDesignz.com Press & Media DeVante Designz Inc Featured In B2B 2009 Marketer’s Resource Guide For Second Consecutive Year. - Published by B2B Magazine January, 2009 DeVante Designz Inc short listed by B2B Magazine for “2008 Marketers Resource Guide” - Published by B2B Magazine December, 2007 “DeVante Designz Inc is a Boston, Ma - based company that is one of the world leaders in SEO - an juggernaut company winning on the global playing field. “ - Published by BenefIT Magazine (May 2006) “DeVanteDesignz.com is an example of an Global SEO company that rivals the best in the world." - Published by Digit Magazine