1. E-mail Marketing Turning Prospects into Customers through E-mail Marketing Ivan Surjanovic, ivan@ipowerlab.comivan@ipowerlab.com Copyright 2014 by iPower Lab, www.ipowerlab.comwww.ipowerlab.com

2. E-mail Marketing E-mail Marketing a form of direct marketing which uses electronic means to deliver commercial messages to an audience.

3. E-mail Marketing Extremely cost effective Highly targeted Customisable Completely measurable

4. E-mail Marketing Social Media or E-mail Marketing?

5. E-mail Marketing Social Media vs. E-mail Marketing PR vs. Sales Pull vs. Push Branding vs. Conversion Attention and Interest vs. Desire and Action (AIDA)

6. E-mail Marketing Nine tips for creating effective E-mail marketing campaigns!

7. E-mail Marketing Tip #1: Develop an E-mail marketing plan - Objectives (e.g. 50 conversions a month via E-mail) - Who do you plan to e-mail to? - How often / When will you e-mail? - What type of content do you plan to send? - What E-mail service / technology will you use? - Who will be responsible?

8. E-mail Marketing Tip #2: Start growing your database Use every single opportunity to ask for permission: - on your website - when meeting someone in person - on your Facebook page - at your office premises - at events

9. E-mail Marketing Tip #3: Sign up for web E-mail service

13. E-mail Marketing Tip #3: Sign up for web E-mail service - Better management (“Unsubscribe”) - Better tracking - Easier to develop your own e-newsletter template - Better integration with social media - Better reach (more messages will make it through anti-spam filters)

14. E-mail Marketing Tip #4: Comply with anti-spam regulations Check the anti-spam regulations of all countries where you do online business USA: http://www.business.ftc.gov/documents/bus61-can- spam-act-compliance-guide-businesshttp://www.business.ftc.gov/documents/bus61-can- spam-act-compliance-guide-business Canada: http://fightspam.gc.cahttp://fightspam.gc.ca Consult a legal expert before running your campaign

15. E-mail Marketing Tip #4: Comply with anti-spam regulations Many countries now require that you : Have a pre-existing business relationship with recipients, and / or even to obtain a permission to receive an e-mail (“opt-in system”) Provide your company’s physical address in the e-mail Provide unsubscribe button (and act on it!)

16. E-mail Marketing Tip #5: Create your own E-newsletter - Make it visually appealing - Make it useful and informative -Choose an attractive name (e.g. “Health Tips”, “One Minute Insight”, “TechTrends”) - Be consistent in terms of format and content - Be regular

17. E-mail Marketing Tip #6: Make your subject line stand out - Be specific - Be direct - Grab their attention; develop desire to read more / act “Five tips for Creating Effective Google Ads” “Last Chance to Register” “Get $50.00 in Advertising” “Free e-Book on Online Marketing”

18. E-mail Marketing Tip #7: Personalize your campaign - Personal greeting - Customize message for different groups (e.g. by country) - Send special messages to the most important / most loyal customers

19. E-mail Marketing Tip #8: Provide a call for action - Provide visible action buttons (e.g. Buy Now, Contact, Download) - Take visitors to a landing page

20. E-mail Marketing Tip #9: Test and Optimize Key measurables: Number of delivered messages Unsubscribes Click through rates Open rate Pass on rate (forwards) Conversion Number of bounced messages

21. E-mail Marketing eMail Marketing: Summary 1. Plan 2. Database 3. E-mail service 5. E-newsletter 4. Anti-spam laws 6. Subject line 8. Call for action 9. Test 7. Personalize

22. E-mail Marketing Thank You! Ivan Surjanovic, ivan@ipowerlab.comivan@ipowerlab.com Copyright 2014 by iPower Lab www.ipowerlab.com