1. Newsletter Presentations Adobe Design 2

2. PARTS OF A NEWSLETTER

3. Nameplate The banner on the front of a newsletter that identifies the publication is its nameplate. The nameplate usually contains the name of the newsletter, possibly graphics or a logo, and perhaps a subtitle, motto, and publication information including Volume and Issue or Date. Although usually found horizontally across the top of the front page, vertical nameplates are not uncommon. The nameplate provides a visual identity for the newsletter. The nameplate is not the same as the masthead but the terms are often used interchangeably. For a newspaper, the masthead may be the equivalent of the nameplate on a newsletter, but the masthead of a newsletter is a different element.

4. Body The body of the newsletter is the bulk of the text excluding the headlines and decorative text elements. It's the articles that make up the newsletter content.

5. Table of Contents Usually appearing on the front page, the table of contents briefly lists articles and special sections of the newsletter and the page number for those items.

6. Masthead The masthead is that section of a newsletter design, typically found on the second page (but could be on any page) that lists the name of the publisher and other pertinent data. May include staff names, contributors, subscription information, addresses, logo, etc. The masthead is that section of a newsletter, typically found on the second page (but could be on any page) that lists the name of the publisher and other pertinent data. May include staff names, contributors, subscription information, addresses, logo, etc. Masthead is also an alternate name for the nameplate of a magazine or newspaper.

7. Headlines Headlines are the most important. It comes after the nameplate. Kicker is commonly seen and the location is above the headline. It can serve as an introduction heading to identify the regular column.

8. Headlines Continued Deck is located between the headline and body. The reason of the deck elaborates or expands on the headline and topic of the text. Subhead divide the article into smaller sections. Running head is repeated text at the top of the page. It usually is the page number and other text.

9. Page Numbers Page numbers are located at the top, sides or bottom of the page and the first page of the newsletter will not be numbered

10. Bylines Bylines contain the name of the author of an article. It is located at the start or at the end. It usually starts off with “By”.

11. Continuation Lines Use continuation lines to help readers find the rest of the article.

12. Jumplines Use jumplines to continue your article on another column. Example: As continued on page 45

13. Continuation Heads Use continuation heads to identify the continued portion of the articles. The continuation headlines, along with jumplines, provide continuity and cue the reader as to where to pick up reading.

14. End Signs A dingbat or printer's ornament used to mark the end of a story in a newsletter is an end sign. It signals the reader that they have reached the end of the article.

15. Pull −Quotes Pull quotes are short excerpts from the presented text. Used to attract attention, especially in long articles, a pull − quote is a small selection of text "pulled out and quoted" in a larger typeface.

16. Photos / Illustrations A newsletter design layout may contain photographs, drawings, charts, graphs, or clip art.  Mug Shots − The most typical people photograph found in newsletter design is the mug shot — a more or less straight into the camera head and shoulders picture. Caption − A phrase, sentence, or paragraph describing the contents of an illustration such as a photograph or chart. Usually placed directly above, below, or to the side of the picture it describes.

17. Examples of Illustrations Foster Gillett of the Montreal Canadiens poses for his 2007 NHL headshot at photo day in Montreal, Quebec, Canada.

18. Mailing Panel Newsletters created as self-mailers (no envelope) need a mailing panel. Portion of the newsletter design that contains the return address, mailing address of the recipient, and postage. Typically appears on one − half or one − third of the back page so that it faces out when folded.

19. TYPES OF NEWSLETTERS

20. Promotional Newsletters This type of newsletter is frequently used by businesses to promote a product or service. It is also known as a marketing newsletter. A promotional or marketing newsletter is typically sent to current or prospective customers free of charge. Not strictly a sales pitch, the promotional newsletter does strive to turn prospects into customers and customers into repeat customers.

21. Relationship Newsletters Examples of this type of newsletter are: club newsletters, employee newsletters, church newsletters, alumni newsletters. They focus on the shared interests of the target audience. Typically distributed at no charge, some organizations may send newsletters only to paid members.

22. Expert Newsletters Usually subscription-based, these newsletters generally focus on a specific topic and the recipient is someone who has specifically requested the information in the newsletter and is willing to pay for the information.

23. 3 C’S OF NEWSLETTER DESIGN

24. What are the 3Cs? Consistency Consistency Conservation (Clutter-busting) Conservation (Clutter-busting) Contrast Contrast

25. Consistency Consistency organizes your words and eliminates distracting clutter. Consistency unifies the many different elements -- headlines, text, clip art, photos, captions, short stories, long stories, fillers, etc.

26. How to keep it consistent. Use a grid Use a template Use repeating elements (Same header on each page, same fonts, etc.)

27. Cut the Clutter! Don’t use fancy fonts and clip art to make things less boring. Add interest by rewriting and editing Use artwork and fonts to illustrate your words Don’t fill white space up with unnecessary and distracting visual elements Use fewer fonts (no more than 3), Use frames and boxed sparingly, Use less graphics (limit to 2 or 3 per page). My this page is cluttered!!!

28. Contrast Provides visual interest Make headline, subheading, body different typefaces but keep it consistent. Alignment, color, shape, and other opposites Type Contrast- bold sans serif for heading, serif for body. Size Contrast Text vs. White Space contrast- text in columns, wide margins.

29. Contrast Examples

30. 6 QUESTIONS TO ASK

31. To create a publication that is successful, there must be more than just pictures and text. A way to make sure your publication has what it takes is to base it off of 6 questions.

32. 1. What is the purpose of my publication? What is the publication supposed to do? Attract attention or show ideas and information? Answering these will help you design the publication layout.

33. Where will readers encounter my page? Posters- attract attention, larger, attention getting Advertisements-in magazines & newspapers. Requires white space. Newsletters- may need to be folded, inserted in envelopes, labeled differently. Books- require margins

34. What kind of image do I want to project? Is the publication going to be serious, cheap, expensive, loud, informal or formal looking? Using trendy designs or creating a feel of security appeals to different types of readers.

35. What is the precise mix of text and graphics? Depending on the type of publication, there will need to be the right mix of text and graphics. With a novel or passage there just can be a single column of font but with a report there can be visuals, as well as with a newsletter.

36. What is the information hierarchy you want to communicate? Certain words or headlines can be emphasized by using different colors or sizes of fonts. More important text can be brighter, colorful or bigger.

37. How can I make my message as easy to read as possible? Use correct spacing so readers know where the text continues. Chose the best combination of type size and column width. Reduce headline letter spacing Avoid excessive hyphenation

38. SPJ CODE OF ETHICS

39. Preamble The duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues. Conscientious journalists from all media and specialties strive to serve the public with thoroughness and honesty.

40. Seek Truth and Report It Identify sources whenever feasible. The public is entitled to as much information as possible on sources' reliability. Make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context. Never distort the content of news photos or video. Image enhancement for technical clarity is always permissible. Label montages and photo illustrations. Avoid stereotyping by race, gender, age, religion, ethnicity, geography, sexual orientation, disability, physical appearance or social status. Never plagiarize. Give voice to the voiceless; official and unofficial sources of information can be equally valid. Recognize a special obligation to ensure that the public's business is conducted in the open and that government records are open to inspection.

41. Minimize Harm Show compassion for those who may be affected adversely by news coverage. Use special sensitivity when dealing with children and inexperienced sources or subjects. Recognize that gathering and reporting information may cause harm or discomfort. Pursuit of the news is not a license for arrogance. Show good taste. Avoid pandering to lurid curiosity. Be cautious about identifying juvenile suspects or victims of sex crimes. Be judicious about naming criminal suspects before the formal filing of charges. Balance a criminal suspect’s fair trial rights with the public’s right to be informed.

42. Act Independently Avoid conflicts of interest, real or perceived. Remain free of associations and activities that may compromise integrity or damage credibility. Refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity. Disclose unavoidable conflicts. Deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage. Be wary of sources offering information for favors or money; avoid bidding for news.

43. Be Accountable Clarify and explain news coverage and invite dialogue with the public over journalistic conduct. Encourage the public to voice grievances against the news media. Admit mistakes and correct them promptly. Expose unethical practices of journalists and the news media. Abide by the same high standards to which they hold others.