1. Desktop Publishing Your Guide to Concepts and Terminology

2. Desktop Publishing Using a computer to produce a document with both text and graphics Can be printed  On a personal printer  On a photocopy machine  On a professional press It also gives you the option of publishing it digitally

3. Terminology - Type Typeface : the specific style or design of the letters  Serif  Sans serif  Script Fonts: a set of type all of one size or style Type Styles: effects that can be added to text to make it stand out  Bold  Italics  Underline Type Size  Pica: a measurement developed by printers that divides 1 inch by 6  Points: a division of a pica  6 picas = 1 inch  12 points = 1 pica Leading: the vertical space between lines of text Kerning: the space between letters

4. Terminology - Paragraph Tabs: used to add extra space and to line up text in columns  Left tabs  Right tabs  Center tabs  Decimal tabs Indents: used to add extra space and to set lines of paragraph apart from others  First line indents  Left indent  Right indent Alignment:  Flush left: every line is even at the left margin  Flush right: every line is even at the right margin  Justified: both flush left and right  Centered: every line is equal distance from both margins

5. Isn’t it just like Word Processing The main difference is that word processing is mainly used for text Desktop Publishing makes positioning text and graphic independently on each other on a page DTP gives you a more professional look to your document

6. Elements of Design Grids  Help in organizing layout  A master page showing the relationship between margins, columns, and spaces between columns Balance  Equilibrium of the images on a sheet  Formal Centers all design elements symmetrically around the visual center  Informal Arranges elements asymmetrically off center Formal Balance Informal Balance

7. Elements of Design Borders  Isolates a page or section of a page from the rest of the document  Create color and tone Margins  Determine boundaries of a page  “Breathing Room”  The more space – lighter the publication  The smaller margins – darker the publication

8. Elements of Design – White Space Space free of text or artwork Helps adds contrast Creates a resting place Headlines should be surrounded by white space Margins create Space between columns Indenting, leading Need to use 20 to 25% white space

9. Elements of Design Rules  Lines used to separate parts of a document  Can be horizontal, vertical  Can be thick or thin Boxes  Used to separate parts of a document Masthead  A distinctive treatment of the heading or title of a publication  Remains the same from issue to issue

10. Elements of Design Headlines  Help reader decide to read the document  Should be short & concise  Should be different from body text Contrasting typeface Same typeface, larger size  Limit uppercase headlines to 2 or 3 words Subheads  Break text into segments  Provide contrast and identify the content of the text that follows  Help reader quickly locate desired information Captions  Relate photos and illustrations to the rest of the publication  Uniformity is important

11. Hazards Forgetting your Audience Irregularly Shaped Type Excessive Underlining Making text lines too long Unequal Spacing Exaggerated Tabs & Indents Widow & Orphans Grammatical & Spelling Errors Too Many Fonts Borders that Interfere with Body Text Body text that is too small Inappropriate Headlines Violating copyright law