1. © 2008, Zeta Interactive – Proprietary & Confidential1 what’s next Email, Search & Online Marketing l Brand Building & Management l Interactive & Print Design l Business Intelligence, Analytics & Social Media Mining what’s next Pep Boys Status Update Sep 10, 2008

2. © 2008, Zeta Interactive – Proprietary & Confidential2 Pep Boys - SEO Status Page Recommendations –Delivery of Page Recommendation on Car Offer page today As of 9/10/08 no recommendations have gone live affecting results and reporting –Results begin to be seen 4-6 weeks after implementation and continue improving in future months Conversation 9/8/08 with Heidi & Mikhail on implementing recommendations –Set up shared status spreadsheet of URL’s and page recommendations

3. © 2008, Zeta Interactive – Proprietary & Confidential3 Pep Boys Keyword Movement - Google

4. © 2008, Zeta Interactive – Proprietary & Confidential4 Pep Boys - Link Building Status Link Clean Up –Secured Links http://www.carnut.com/mylinks/auto.html http://www.otoamerikan.com/link04.html http://kumo.swcp.com/c-ez/dirname.htm http://www-pal.usc.edu/~jan/cars.html http://www.usstuff.com/gascan.htm http://neworleanswebsites.com/cat/au/pr/pr.html http://www.alpena.ca/ http://www.ntcorvetteclub.com/Links.htm

5. © 2008, Zeta Interactive – Proprietary & Confidential5 Link Building Leverage Part X Direct: http://www.partsxdirect.com/home.aspxhttp://www.partsxdirect.com/home.aspx Include Outbound link on homepage of Parts X Direct using the following anchor text: Auto Parts or Pep Boy Auto Parts redirected back to pepboys.com Include an outbound link on Tires & Wheels page directed back to Pep Boys Discount Tire page using the following anchor text: Discount Tires or Pep Boys Discount Tires

6. © 2008, Zeta Interactive – Proprietary & Confidential6 Pep Boys - Next Steps Link Building Continue link clean up and to identify further opportunities ISG2 Applicant Tracking Software: http://pepboys.isg2.com/http://pepboys.isg2.com/ –Include a footer link: Pep Boys Auto PartsPep Boys Auto Parts SEO Work with Mikhail on implementations Continue delivery of Page Recommendations Next meeting analytics update