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Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product.

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Presentation on theme: "Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product."— Presentation transcript:

1 Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 Motorola M800 Bag Phone Analog & Digital CDMA Carry-Case Solution

2 Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 Agenda I.Product Positioning II.Unique Selling Points III.Market Segments IV.Product Highlights V.Getting to know the Bag Phone VI.Getting to know the M800 Phone VII.Specifications VIII.Accessories IX.Getting Started X.Marketing Initiatives XI.Marketing Tools

3 Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 Product Positioning The Motorola M800 CDMA Bag Phone is the ultimate communication tool, to make all your connections as mobile as you are A powerful digital bag phone for complete mobility Wherever you need it……Whenever you need it

4 Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 Unique Selling Points M800 Bag Phone Key Messages Headlines are Arial Bold 24pt Body text is Arial 16pt Body text is Arial 16pt Robust digital CDMA bag phone with enhanced coverage for traveling on rural or urban highways, out at the cottage or even camping Fully integrated carry-case solution with built-in durable M800 hands- free mobile phone Complete solution to converting analog users to the next generation digital CDMA bag phone Dedicated access to voice & data communication from the remotest possible locations

5 Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 Market Segments Who is the Bag Phone Designed for? Workers in Rural Settings: Oilfield personnel Gas companies Agricultural companies Power Utilities Forest / park rangers Maritime services Truckers Public safety Anyone who needs reliable communication in remote areas!

6 Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 M800 Bag Phone Product Highlights Headlines are Arial Bold 24pt Body text is Arial 16pt Body text is Arial 16pt Audio Quality: Background noise suppression & echo cancellation Private Mode Operation: External handset for holding private calls Multiple power resource: CLA, wall charger and rechargeable battery High Resolution Display: For easy reading Well-Spaced Keypad: Large, illuminated tactile keys Speech Recognition: Voice activated name and number dialing Ultimate reception: Internal antenna plus optional external antenna AGPS: Dialing emergency services Data transmission: Transfer e-mails, faxes and files

7 Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 Getting to Know the Bag Phone Speaker Compartment Swivel Spike Antenna Privacy External Handset Internal Microphone Accessory Pouch (Detachable) Power and Data (USB) and External Microphone Connectors

8 Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 Getting to Know the M800 Phone

9 Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 M800 Bag Phone Specs Radio Performance Bands: CDMA 1X 800/1900 MHz / AMPS 800 MHz Output Power: CDMA 1x 800 / 1900: 0.25W; AMPS 800: 0.4W Display High resolution illuminated graphical display 96 x 64 pixels 4 lines of text, 8mm font character height, 1 line of icons and 1 line of prompts Adjustable blue backlight and contrast display setting Signal and status indicators Keys Large, illuminated, well-spaced tactile keypads Voice activation button – one touch operations 2-way navigation key – quick and easy menu access Customized soft keys Memory Display Own Phone Number Last Number Dialed – up to 10 numbers; Last Number Recall – up to 10 numbers Memory Autoload Name/Number Order Preference 500 internal personal storage list of names/numbers Data Transmission Packet data Max BR support 153.6 kbps Send and receive emails, faxes and files using Motorola MPT AGPS FCC E911 phase II, Emergency location based service Dimensions Main bag internal dimension: 170 x 340 x 100mm Accessory pouch internal dimension: 170 x 320 x 60mm Net Weight 10 lb; 4.5 kg Battery Performance Hands-free mode: 105 minutes Handset mode: 240 minutes Standby time: 10 hours Current Consumption Off current max 3mA Idle mode 220mA Receive max 20mA Transmit up to 400mA (CDMA) Regulatory Approvals FCC ID IHDT56CW1 IC ID 1090-CW1

10 Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 M800 Bag Phone Accessories Backup Battery External Microphone: For high-performance audio quality while driving AC Wall Adaptor: For use in internal (i.e.: office) environments DC Car Adaptor (CLA): For use in the car environment Backup Battery: Rechargeable for usage on-the-move Data Kit (Optional): Mini-USB cable & Mobile PhoneTools® software CD to send e-mails, download files and receive faxes

11 Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 Getting Started User Manual Quick Start Guide Installation Guide

12 Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 Marketing Initiatives Below the Line (BTL) Marketing Activities Direct Mail E-Mail Blasts Discounts / Sales Promotions Web (online) Marketing Sales Videos / Flash Demos Oil & gas companies Agricultural employees Diesel truck drivers Analog bag phone users Residential danger zones Forest fire fighters Measurable results Spread the word Product exposure Loyal customer base

13 Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 Marketing Tools M800 Bag Phone Collateral Brochures Websites Training Modules & Flash Demos

14 Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 Motorola Fixed Mobile Phones Making your connections as mobile as you are


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